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Kaun Janta Hai Sab Kuch PowerPoint PPT Presentation


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Kaun Janta Hai Sab Kuch. Low Cost/Small budget promotions Nokia India Pvt. Ltd. Background. Dual SIM Handset market is growing at an exponential rate of 30-40% y-o-y Market witnessing a paradigm shift from a Brand led to features led phones – esp. in the lower-end segment

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Kaun Janta Hai Sab Kuch

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Kaun janta hai sab kuch

KaunJantaHai Sab Kuch

Low Cost/Small budget promotions

Nokia India Pvt. Ltd.


Kaun janta hai sab kuch

Background

  • Dual SIM Handset marketis growing at an exponential rate of 30-40% y-o-y

  • Market witnessing a paradigm shift from a Brand led to features led phones – esp. in the lower-end segment

  • Delay in spotting the trend led to Nokia losing market share

  • Nokia retaliated soon with launch of new range of feature rich dual-SIM handsets and wanted a low cost activation campaign to build awareness in the already cluttered Tier II, III & below markets


Kaun janta hai sab kuch

Objectives

  • To regain consumer trust as the most favored handset brand in the dual SIM category


Kaun janta hai sab kuch

Target Group

  • Rural consumers in the target areas of UP & Punjab


Kaun janta hai sab kuch

Let’s see how the objectives were achieved…


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