Kaun
Download
1 / 5

Kaun Janta Hai Sab Kuch - PowerPoint PPT Presentation


  • 74 Views
  • Uploaded on

Kaun Janta Hai Sab Kuch. Low Cost/Small budget promotions Nokia India Pvt. Ltd. Background. Dual SIM Handset market is growing at an exponential rate of 30-40% y-o-y Market witnessing a paradigm shift from a Brand led to features led phones – esp. in the lower-end segment

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Kaun Janta Hai Sab Kuch' - ceri


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

KaunJantaHai Sab Kuch

Low Cost/Small budget promotions

Nokia India Pvt. Ltd.


Background

  • Dual SIM Handset marketis growing at an exponential rate of 30-40% y-o-y

  • Market witnessing a paradigm shift from a Brand led to features led phones – esp. in the lower-end segment

  • Delay in spotting the trend led to Nokia losing market share

  • Nokia retaliated soon with launch of new range of feature rich dual-SIM handsets and wanted a low cost activation campaign to build awareness in the already cluttered Tier II, III & below markets


Objectives

  • To regain consumer trust as the most favored handset brand in the dual SIM category


Target Group

  • Rural consumers in the target areas of UP & Punjab



ad