Poslovni engleski jezik II

1. Poslovni engleski jezik II Sandra Botunac, prof.

2. Literatura: • Tullis, Trappe: New insights into business, Longman, 2000

3. Company structures: Company profile

4. What is a company? • An institution created to conduct business • A group of persons united for a common interest in business • It is an association formed for profit • It can consist of one or several establishments (firms)

5. A company is also: • A business owned by a group of people called SHAREHOLDERS ( they own an interest in the corporation rather than specific property) • A business having its own legal identity separate from its owners (it is independant in front of law) • an organisation having a large number of employees (workers)

6. Holding company: • A company that owns shares of other companies and in this way dominates them • It has no other function but to own othercorporations • It is concentrated on control not investment

7. Limited liability company (LLC): • A type of corporation owned by a limited number of shareholders in a small business (each member has one or more shares) • Here shareholders have no personal liability (legal responsability) if the company goes bankrupt • The members participate in the management of the company without risking personal liability

8. Investment company: • A corporation which invests in other companies • It, in fact, invests the funds ( the money, capital) of its shareholders • It does business with its shareholders’ capital

9. Parent company: • A company that owns a majority (51% or more) of another company’s shares • It can conduct its own business or have the only purpose of owning a smaller company • It owns or controls one or more subsidiaries (dependant establishments)

10. Isurance company: • A financial institution that sells insurance • its main task is to offer insurance policy • It is a form of risk management usually against the potential financial loss • The client is obliged (by contract) to pay monthly or annual rates in exchange for an insurance policy

11. Mortgage company: • A company that borrows money from a bank, lends it to consumers who want to buy homes, then sells the loans to investors • It issues (gives) loans on account of the real estate (house, apartment...) in possession of the client

12. Multinational company: • A company that does business in more than one country, usually by setting up branch offices • It is a large corporation with offices, factories and branches in different countries • It has a centralised HEAD OFFICE where they coordinate global management

13. Partnership is of great importance in companies: • It is a cooperation between people or groups who share responsability in doing business • They agree to share either profits or losses • The partners in partnership share equal risk in business

14. Public relations (PR) is also one of company’s functions: • It is the act of communicating what you are to the public • Any activities which promote favorable relationship between a company and its clients • Activities used to influence the press to print stories that promote a positive picture of a company

15. Research and development: • Creative work which increases the amount of knowledge and the use of this knowledge to create new applications • It is an important part of the innovation process • R&D develops new goods and services, new methods of production, new ways of managing organisations

16. Company structure: • There are three groups of people: the shareholders, the management and the workforce • At the top of the company hierarchy is the board of directors (represented by the chairperson or president) • The board chooses a managing director who has overall responsability for the running of the business • Senior managers come next and they head the variuos departments or functions

17. These functions are: • Marketing • Public Relations • Information Technology (IT) • Human Resources (Personnel) • Finance • Production • Research and Development

18. Company profiles: • The Philips story • Colgate – Palmolive company • Guinness • Virgin

19. The Philips story • The foundations of this big eletronic company were laid (the company was established) in 1891. • In the beginning it concentrated on making lamps. • Later on, it established a research laboratory for innovations.

20. In the 1920s, Philips decided to protect its innovations with patents. • This was the beggining of the diversification (production of various, different products) of its product range (the kinds of products). • Some of its exciting products are the compact disc (in 1983) and Philishave electric shaver

21. The Philips company • The company’s headquarters are in Eindhoven • It employs 250 000 people all over the world, it has sales and services in 150 countries • It employs many excellent scientists and designers • It is active in about 100 businesses (lighting, monitors, shavers, kitchen appliances...)

22. The Philips people: • The company is managed by the Board of Management (responsible for general direction and long-term strategy) • The famous company creed is: Let’s makethings better, (the company is committed to improving the quality of people’s work and life) • The Philips provided lighting for the Eiffel Tower, the London’s Tower Bridge and for the ancient pyramids of Giza

23. Colgate – Palmolive company: • It was founded by William Colgate in 1806 as a soap and candle business in New York. • At the beginning of the 20th century the company began to expand its business in Europe, Latin America and the Far East • It sells in more than 200 countries

24. The company has five main sectors of business: • Oral care • Body care • Household surface care • Fabric care • Pet nutrition and health care However, the oral care is its most successful sector: Colgate-Palmolive is the world leader in toothpaste.

25. Colgate-Palmolive: • Has had a strong dental education programme in schools throughout the world • It has created a web site for dental professionals • Takes care of the environment: it uses recyclable bottles and packages

26. Guinness: an employee tells his story • When I first started working I was employed as a general worker • For three years I worked in the bottling plant as a machine operator • Then I was transfered to the engineering department where I worked with technically skilled personnel in maintaining plant and equipment

27. In both jobs I reported directly to a supervisor • The next position I held was the position of laboratory officer in the quality assurance laboratory • This job involved carrying out a wide range of analyses on all aspects of the brewing process

28. I was then promoted to the Industrial Relations Manager • In this role I report directly to the Personnel Manager of the company

29. Virgin: • Is a leading international company based in London • It was founded in 1970 by Richard Branson • The group has seven main divisions. Cinema, communication, financial services, hotels, investments, retail (selling small quantities of something) and travel

30. Its retail segment is led by Virgin Megastores (music and entertainment stores) • Virgin operates in 23 countries • In 1999, the combined sales (taken all together) of different Virgin holding companies exceeded (were bigger than) 3 billion pounds

31. Verbs and prepositions: • Some verbs are always followed by the same preposition: The company concentrated on making lamps. This policy consists of laws and regulations...

32. from, in, to, for, of, on Benefit ___ Approve ___ Result ___ Believe ___ Refer ___ Succeed ___ 7. Belong ___ 8. Depend ___ 9. Report ___ somebody___ something Exercise1: Match the prepositions with the verbs below:

33. Complete the sentences using verbs and prepositions form exercise 1: • 1. In the purchasing department there is a manager, and five employees who ________ her. • 2. In this company, we firmly _________ the value of creativity and innovation. • 3. The development of computer technology has _________ enormous changes in the way that people work.

34. 4. Whether or not we succeed in creating and selling new products ________ a number of factors. • 5. Most of our staff ________ at least one of the company’s sports or leisure clubs. • 6. The Personnel Manager thinks that we would all __________ further training in how to use the office software.

35. The present perfect tense:HAVE/HAS + past participle of a verb • We use the present perfect to talk about: • 1. the present result of something that happened in the past He has decided to look for a job. I’m afraid I have forgotten your name.

36. 2. For actions or situations which started in the past and continue in the present How long have you worked here? I haven’t seen him for several years.

37. We often use the present perfect with • just, ever, never, lately, so far, up to now • They have just signed an important contract. • Have you ever used this type of machine? • We have had good results up to now.

38. The past simple tense: • We use the past simple to talk about actions and events which happened in a finished period of time in the past: • Did you go to the meeting yesterday? • She worked in Paris for five years before moving to Rome.

39. Exercise 2: Complete with the present perfect and the past simple Procter & Gamble _________ (be) in the soap business since William Procter and James Gamble _________ ( form) their partnership in 1837. In order to raise capital for expansion, the partners ________ (set up) a corporate structure in 1890. It _______ (undergo) further restructuring in 1955.

40. John E. Pepper _________ (lead) the company since 1995, when he was elected the company’s chairman. Ivory soap, which ________ (become) a common household name, _______ (come) onto the market in 1879. The firm’s commitment to innovation in technology _________ (help) Tide to remain their single largest brand over the years.

41. Perhaps the product that _______ (have) the greatest impact is Pampers, the disposable nappy which they ______ (launch) in 1961.