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How to Get more ROI from your e-mail Campaigns. Data Driven Marketing. Chetan Sharma. Main Components of e-mail Campaigns. Mailer Types Mailing list Subject line Mailer Content Compatibility Landing page. Subject line (Most Imp.). 90 – 95% readers never make it past the subject line

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Presentation Transcript
how to get more roi from your e mail campaigns

How to Get more ROI from your e-mail Campaigns

Data Driven Marketing

  • Chetan Sharma
main components of e mail campaigns
Main Components of e-mail Campaigns
  • Mailer Types
  • Mailing list
  • Subject line
  • Mailer Content
  • Compatibility
  • Landing page
subject line most imp
Subject line (Most Imp.)
  • 90 – 95% readers never make it past the subject line
  • Traffic can vary as much as 500% based on the subject line
subject line most imp1
Subject line (Most Imp.)
  • Normal (Ways to Make Drinking Tea More Delightful)
  • Question (What are the Ways to Make Drinking Tea More Delightful?)
  • How to (How to Make Drinking Tea More Delightful)
  • Number (30 Ways To Make Drinking Tea More Delightful)
  • Reader-Addressing (Hey Neha, Checkout Ways to Make Drinking Tea More Delightful)
  • Use of Superlative (best, smartest, perfect)
  • Capitalization (Sentence case, All Caps, Lowercase)
slide6

Different Subject lines

  • Planning to watch movie this weekend? Great offers inside!
  • Rs. 200 Off on Movie Tickets, Limited Coupons Available!
  • Go on a movie-watching spree with up to Rs.200 off on movie tickets.
  • This one’s for movie buffs like you!
  • Neha, Save upto Rs.200 on movie tickets this weekend
  • Check how can you save upto Rs.200 on movie tickets this weekend
slide7

Winner Subject line

Rs. 200 Off on Movie Tickets, Limited Coupons Available!

Open Rate of 8.36%

Least Performing Subject line

Planning to watch movie this weekend? Great offers inside!

Open Rate of 2.42%

slide11

Open rate - 5.2%

Open rate -5.1%

CTR – 31.5%

CTR – 37.7%

Conv. rate – 60.4%

Conv. rate – 55.7%

slide14

Contest

Seasonal

problem
Problem
  • Majority of the Marketers still rely primarily on intuition, not data , in making customer related decisions .
points to remember
Points to Remember
  • Data is King
  • Quantity is not important Quality is
  • Start building your marketing list
  • Personalised e-mailers as much as possible
ad