How to get more roi from your e mail campaigns
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How to Get more ROI from your e-mail Campaigns. Data Driven Marketing. Chetan Sharma. Main Components of e-mail Campaigns. Mailer Types Mailing list Subject line Mailer Content Compatibility Landing page. Subject line (Most Imp.). 90 – 95% readers never make it past the subject line

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How to get more roi from your e mail campaigns

How to Get more ROI from your e-mail Campaigns

Data Driven Marketing

  • Chetan Sharma


Main components of e mail campaigns
Main Components of e-mail Campaigns

  • Mailer Types

  • Mailing list

  • Subject line

  • Mailer Content

  • Compatibility

  • Landing page


Subject line most imp
Subject line (Most Imp.)

  • 90 – 95% readers never make it past the subject line

  • Traffic can vary as much as 500% based on the subject line


Subject line most imp1
Subject line (Most Imp.)

  • Normal (Ways to Make Drinking Tea More Delightful)

  • Question (What are the Ways to Make Drinking Tea More Delightful?)

  • How to (How to Make Drinking Tea More Delightful)

  • Number (30 Ways To Make Drinking Tea More Delightful)

  • Reader-Addressing (Hey Neha, Checkout Ways to Make Drinking Tea More Delightful)

  • Use of Superlative (best, smartest, perfect)

  • Capitalization (Sentence case, All Caps, Lowercase)



Different Subject lines

  • Planning to watch movie this weekend? Great offers inside!

  • Rs. 200 Off on Movie Tickets, Limited Coupons Available!

  • Go on a movie-watching spree with up to Rs.200 off on movie tickets.

  • This one’s for movie buffs like you!

  • Neha, Save upto Rs.200 on movie tickets this weekend

  • Check how can you save upto Rs.200 on movie tickets this weekend


Winner Subject line

Rs. 200 Off on Movie Tickets, Limited Coupons Available!

Open Rate of 8.36%

Least Performing Subject line

Planning to watch movie this weekend? Great offers inside!

Open Rate of 2.42%





Open rate - 5.2%

Open rate -5.1%

CTR – 31.5%

CTR – 37.7%

Conv. rate – 60.4%

Conv. rate – 55.7%




Contest

Seasonal




Open share at different time
Open % Share at different time


Problem
Problem

  • Majority of the Marketers still rely primarily on intuition, not data , in making customer related decisions .


Points to remember
Points to Remember

  • Data is King

  • Quantity is not important Quality is

  • Start building your marketing list

  • Personalised e-mailers as much as possible



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