How do celebrity shoutout celefi platforms helping brands grow for better social presence? - Celefi blog

1.  Sign Up As Celebrity How Do Celebrity Shoutout Cele? Platforms Helping Brands Grow For Better Social Presence? Branding or brand expansion is one in all the foremost important steps for the expansion of any business. Knowing about the merchandise is that the main concern of the consumers. Promoting the brand will only increase its demand more. Have you ever wondered about the celebrities performing the brand awareness of your product? You got it right! Now, it’s no tougher getting your brand promoted by the people within the glamour world. These celebrities are followed by lots of individuals nowadays thanks to their high living standards and also the trust bond between them. It’s a awfully good approach to induce their followers to trust your brand. Most of the in?uencers and celebrities are socially active and thus they’re very effective in making an honest social presence. Above all, allow us to discuss the web brand presence and its signi?cance. What Is The Net Brand Presence? What Is The Net Brand Presence? Most commonly referred to as brand awareness, brand presence talks more about the company’s potential. It tells us how the merchandise can ful?l our needs and appears better than the opposite products within the market. Presenting the brand online may be a vital aspect of any business since more businesses are shifting online. Everyone ?nds the market online gives better results than the o?ine one. it’s because most of the people are engaged in social media. Making the notice of the brand online will put on the market over the country or over the planet. The brand is going to be ready to reach the audience far-?ung from the boundary. It may be said collectively of the main steps in expanding business. What's A Robust Brand Presence?  A powerful brand presence can help any company to grow. The importance of a robust-brand presence is: • Makes your brand stand except its competitors. • Build loyalty and trust among the consumers. • Help in growing and enhancing its reputation. • In?uence the purchasers to choose to get. • Make people conscious of the products and services. • Brings out potential clients. Having a robust brand presence within the market is incredibly essential. It cultivates the expansion path of the business. A powerful brand presence means the business is standing go in this competitive market. Some brands like Nike, Puma, etc., are so popular because of its brand presence irrespective of number of brands coming into the market, people trust them plenty. These are the signi?cance’s of getting a powerful brand presence. What Are The Essential Elements Of A Robust Brand? Many folks confuse branding with the brand’s logo. But branding is something more than this. It is about the recognition, identity, perception, and reputation of any company. Identity is all about the vision like logo, tagline, etc. It is the way by which others look at the brand. Recognition is the way of getting recognized. It mainly focuses on the services offered or the products displayed. Perception refers to other’s viewpoints on the company. Lastly, reputation is a very main component in branding. It refers to the entire image of the company and any company relies mostly on it. Summing up the above components will provide a clear idea about branding. Now, certain elements combine all the components of branding with one another allowing us to discuss them simultaneously. 1. De?ning: De?ning the objective of the product or the services offered is one of the essential elements of a strong brand. For making any brand awareness, the ?rst step is to portray a clear de?nition of the products to the audience. As more people get to know the idea of the services offered, they can compare it with their needs. 2. Positioning: It is a way to convey to the customers about the price type or the client’s status. The price can be high or low for any particular service. The clients can be either large or small. Depending on these, the customers all see the brand as preferable for them or not. 3. Messaging: Giving a message to the audience is the best way to show what the company does for its clients. It is an equally responsible element in branding. It depicts what you want the peoples to know about you and the help you can provide them via this. For instance, “We offer celebrities personalized videos for wishes and brand promotions”. 4. Adjectives: Choose some of the adjectives to de?ne your company. It can either be a tagline also. It will make the brand looks different from other brands in the market. Also, it is founded that many peoples recognize the company by its tagline so try to make it a bit catchy. 5. The tone of Speech: The way you speak to your clients depicts a lot about your brand or the company. The tone of voice can be either professional(serious, o?cial, etc.) or unprofessional(friendly, relaxed, etc.). You can choose the tone of speech as per your clients and customers. 6. Visual recognition: The logos, pictures, typography, etc., combine to form the visual elements. It helps people to point out your company through the logo, images, etc., which is known as visual recognition. Try making the design an attractive one so that peoples readily remembers it after watching it. So, up to now, we have understood the essential elements of branding. Now, do you even know that there are branding strategies that help in making a great public reach? Let us discuss it also. What Are The 4 Branding Strategies? Moving on to the power of branding, there are four of them. 1. Position of the brand: Positioning of the brand can be done on the basis of: Attributes Pro?ts Values Brand positioning is done to position the brand in the minds of target customers. The above three are its levels amongst which the lowest in the service or product’s attributes. It is also known as the characteristics of the product. It is given the lowest level in brand positioning because it plays the least role in maintaining the position of the brand. The customer will de?nitely look for the bene?ts they will receive from the services. It is the reason for putting pro?ts in one level above than attributes in maintaining the brand position. Still, the top of the brand positioning level is ruled by the beliefs and values of the brand. It helps in maintaining the trust of the customers as any client will turn out to be a loyal customer. Brand positioning is the base of all the other three strategies. 2. Selecting the name of the brand: Positioned as the second number in the list of strategies, brand name selection have its importance. The brand is recognized by the name of the brand. One has to be very careful in choosing a brand name. It should be the one depicting the services offered. For example, Cele? is a brand name that is forgetting the personalized messages from Indian celebrities. Before choosing any brand name, keep in mind to get a name that is easy to pronounce and remember. It should be small and unique. 3. Sponsorship of the brand: Another important strategy to build a successful brand is its sponsorship. The sponsorship can be based on four types: Manufacturer Private Licensed Co-brand. The company that manufactures can sell its own products. It is known as the manufacturer’s brand. These manufacturer’s brands also sell their products for reselling purposes to the private brand. Private brands are also the ones that are on the list of the most chosen brands as they cost a bit lower than others. Many companies prefer choosing licensed brands that have the license names already used by other manufacturers. The last one is co-brand which is the combination of brands. Two brands merge together to form a new brand. It is highly in practice these days since it adds value to the products and provides more satisfactory services. 4. Development of the brand: The ?nal stage in the branding strategy is the brand’s development. There are four ways of developing any brand: Line extension. Extension of the brand. Multibrands New-brands. Line extensions refer to extending an already existing brand. It is the most cost-effective way of developing any brand. It includes adding any new product or service, forms, etc. The brand extension also refers to extending the brand and its reach. It speci?cally means adding a new product category or a new product. The strategy behind this is to use the already established brand name to launch its new product. The new product completely relies on the reputation of the established product of the company. Brand extension either succeeds or fails. The reason for the success behind the brand extension is its co-relation with an already existing product. It plays a pivotal role in the development of the brand by increasing the market value of the company. It also helps in giving tough competition to the market. One of the biggest examples of brand extension is Apple. Starting from Mac, it expanded towards iPod, iPad, and iPhone. It keeps on adding new product categories as well as products in these categories. Choosing a product category and expanding the brands under it is known as multi brands. Any company choosing the category as protein supplements can choose multiple brands of this supplement. It will not only increase the market share of the brand, it also captures a lot of customers towards it. Lastly, new brands are in huge demand in the market. It is because of the reason that the existing brand is no more capable of satisfying the consumer’s needs, then there comes a situation of ?nding a new brand that will captivate the market through its products. Before proceeding further, ?rst of all, let us discuss digital marketing and its importance. Indian celebrity endorsement market- https://www.techsciresearch.com/report/india-celebrity-endorsement-market/3238.html Role Of Digital Marketing In Branding Digital marketing is a buzz these days. It is because of the increase in the use of social media. Not only the market scenario, everything starting from business, pharma, banking, etc., are moving towards digitalization. It is estimated that each person spends an average of six hours daily sur?ng social media.  So, the internet is the ?rst option to increase brand awareness. Some of the top digital marketing trends are: Facebook: Filtering the audience group on Facebook is the best option to target the customers of GroupWise. It can be on the basis of age, gender, location, etc. Facebook is currently at the top of the list of social media marketing. So, using it properly will give really good results. Twitter- How Top Brand use Twitter for branding. https://www.postplanner.com/blog/19-best-examples-of-how-top-brands-use-twitter/ Instagram: Another tool very common among youngsters and in?uencers is Instagram. Running ads on it will generate great conversions. It can be used as a platform to create brand awareness since there are about 1 billion users on Instagram. Video: Video plays an important role in making aware of the services offered by the brand. A small video clip is more preferable than a lengthy blog. Making a personalized video about the brand will create awareness among a large section of the audience. You can also request a personalized message from Indian celebrity video on Cele?for brand awareness. Here you can easily get a lot of digital marketing in?uencers. How cele? works? 0:00 Chatbots: One of the best AI(Arti?cial Intelligence) tools in the market is Chatbot that is providing great customer service. It interacts with the people and guides them to complete their goals. The best part of using Chatbot is that it learns and gets trained as it collects more and more data. It also provides 24/7 service thus available anytime. Emails: A great way of connecting with peoples is Email. It can be professionally, commercially, friendly, etc. Email marketing also plays a pivotal role in marketing. It is used as a remarketing tool also to generate conversions. Along with these, there are several other digital marketing trends like content marketing, marketing through various messaging apps, etc, ruling the market. How Do You Increase Brand Presence? There are several ways of building strong brands. Here are some key strategies to increase brand presence. Focussing on the target audience: Understanding the concept behind choosing the right target audience is one of the most important steps. The services you offer cannot be always suitable for everyone. Before proceeding, ?rstly know the concerns of your product and then choose the audience group that will get bene?tted from your company. Maintain a personal connection and trust with your customers: Making a special bond between your clients will not only help you generate leads, but it will also turn out the one time client into a loyal customer. So, it is equally essential to maintain a level of trust and dignity with your customers. Having a strong belief: Any company needs some beliefs and values to work for. It is not only made to get some business out of it, it also takes up a mission to bene?t other peoples. So, having a clear vision of the services offered and how it will help the audience will generate a strong brand presence. Consistency: Not only these, but any brand also needs to remain consistent to maintain its strong presence. Non- consistency creates confusion in distinguishing the company from others since there are a lot of competitors in the market. It will hamper the business very badly. The above-mentioned points are very important to build a strong brand with its social presence. The new era branding method is using a famous personality or in?uencer or celebrity shoutout for branding. Having a famous personality to showcase the brand will add more in?uence on the peoples. It is because more and more people are following them due to their lifestyle and in?uence as well as trust. If you need a video celebs for your brand promotion, you can visit Celeify Branding agency to get a personalized message from Indian celebrities for branding. There are several successful case studies of Cele? like the contest run by Styleout that provided outstanding results. Also, a website named Fitapes is one of the successful case studies by Cele?. Like these, many other brands are linking with it to get a nice response from the audience. Social Contact Quick Links  About Us hello@cele?.com     FAQ  +91 7411521619 Privacy Policy T&C Contact Us Copyright ©2020 All rights reserved by Cele?