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Your Club’s Unique Value Proposition. Strategic Plan Update 2012 RI Institutes. Your Club’s Unique Value Proposition. Objectives . Premise on Club Standpoint What Why How. Your Club’s Unique Value Proposition. Membership . is the lifeblood of a Rotary Club.
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Your Club’s Unique Value Proposition Strategic Plan Update 2012 RI Institutes
Your Club’s Unique Value Proposition Objectives • Premise on Club Standpoint • What • Why • How
Your Club’s Unique Value Proposition Membership is the lifeblood of a Rotary Club
Your Club’s Unique Value Proposition • Suppose a salesman knocks on your door… • Why should I buy this? • How will it benefit me? • value for money Duh! I don’t know but it will surely add-up to my sales. Your response? Club-centered Recruitment Policy
Your Club’s Unique Value Proposition What is Rotary? service organization
Your Club’s Unique Value Proposition What then is service? literacy projects; medical missions; plant trees; soup kitchen
Your Club’s Unique Value Proposition • church ministries • habitat for humanity • volunteer of other NGO • NONE OF THOSE COSTS ME A CENT • So Why would I join Rotary, • pay my dues • attend weekly meetings • contribute to TRF? ??!!@#$%^&*
Your Club’s Unique Value Proposition • Yes we volunteer. • But we also build: • personal relationships; • provide leadership development; • business ethics training; and • other personal and professional benefits Gov Linda Winters (D3790)
Your Club’s Unique Value Proposition • Yes we volunteer. • But we also build: • personal relationships; • provide leadership development; • business ethics training; and • other personal and professional benefits Gov Linda Winters (D3790)
Your Club’s Unique Value Proposition Hurry up kid!
Your Club’s Unique Value Proposition Members leave because they see Rotary not worth their time! Cebu Multi-district PETS 2013 We need to keep members interested and engaged in Rotary
Your Club’s Unique Value Proposition Value Proposition “Members don’t appreciate what you do, They appreciate why you do it”
Your Club’s Unique Value Proposition Proposing New Members A value proposition is a promise of value to be deliveredand abelief from the recipient that value will be experienced.
Your Club’s Unique Value Proposition Club’s Value Proposition Key to attracting and keeping members • Why they want to join? • reason / value for money • provide what they want!
Your Club’s Unique Value Proposition Club’s Value Proposition Key to attracting and keeping members • Why they want to join? • reason / value for money • provide what they want!
Your Club’s Unique Value Proposition Club’s Value Proposition Key to attracting and keeping members • Why they want to join? • reason / value for money • provide what they want!
Your Club’s Unique Value Proposition Club’s Value Proposition Key to attracting and keeping members • Why they want to join? • reason / value for money • provide what they want!
Your Club’s Unique Value Proposition • Top to bottom look at everything we do: • from our programs and activities; • meeting times and locations; • dues, etc. Giving members the VALUE they seek is the very heart of Club Service!
Your Club’s Unique Value Proposition Membership Growth Formula cost of membership value of membership • PDG John Adams (D6740)
