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Making Sense of Twitter Search. Gene Golovchinsky / FXPAL Miles Efron / UIUC. 100,000,000 people can ’ t be wrong. All the cool researchers are doing it. There is Science in everything. We can build something cool. Maybe we can build something useful!. How do we know we’ve succeeded?.

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Making sense of twitter search

Making Sense of Twitter Search

Gene Golovchinsky / FXPAL

Miles Efron / UIUC










Test collection to do list
Test collection to-do list

  • Research questions

  • Data collection methodology

  • Metrics

  • Data!





What do people look for on twitter
What do people look for on Twitter?

  • Trending topics

  • Events

  • Specific tweets

  • Catching up

  • Etc.





Evaluation in information retrieval
Evaluation in Information Retrieval

  • Need a collection

  • Need tasks

  • Need metrics

  • Ground Truth helps


How do we sample the data
How do we sample the data?

  • By time, by topic, randomly? …



Credits
Credits

Title slide

http://www.flickr.com/photos/matthamm/3383916444/ Matt Hamm

http://www.flickr.com/photos/nixart/370553161/ nixArt

“10,000 people can’t be wrong”

http://www.flickr.com/photos/luc/1824234195/ luc legay

“All the cool researchers are doing it”

Gene Golovchinsky

“There is science in everything”

Gene Golovchinsky

“We can build something cool”

http://www.flickr.com/photos/donpezzano/3230179951/ urban don

“Maybe we can build something useful!”

http://www.flickr.com/photos/herzogbr/2274372747/ herzogbr

“How do we know we’ve succeeded?”

http://www.flickr.com/photos/[email protected]/1606128341/ rstrawser

“Test collections (data sets) are one way to evaluate systems”

http://www.flickr.com/photos/_after8_/4052028795/ Régis Gaidot

“The fire hose is not a test collection”

http://www.flickr.com/photos/magh/2565471904/ Magh

“Test collection to-do list”

http://www.flickr.com/photos/ario/3362388566/ ario_

“What are we trying to study? The network?”

http://www.flickr.com/photos/meg/3533025291 Meg Pickard

“Or the person?”

Gene Golovchinsky

We are interested in interactive search

http://www.flickr.com/photos/dullhunk/3389581452/ dullhunk

What do people look for on Twitter?

http://www.flickr.com/photos/kevglobal/3170506186/ kevglobal

First steps (3)

Gene Golovchinsky

Evaluation in Information Retrieval

http://www.flickr.com/photos/ozyman/155517365/ Ozyman

How do we sample the data?

http://www.flickr.com/photos/red_devil/18540700/ SeenyaRita

http://www.flickr.com/photos/texasrobo/4185851361/ texasrobo

How do we measure?

http://www.flickr.com/photos/jurvetson/17945646/ jurvetson


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