Collective behavior and social movements
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Collective Behavior and Social Movements. Collective Behavior. Activity involving a large number of people that is unplanned often controversial sometimes dangerous Other characteristics: Little or no social interaction No clear social boundaries

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Collective Behavior and Social Movements

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Collective behavior and social movements

Collective Behavior and Social Movements


Collective behavior

Collective Behavior

Activity involving

a large number of people that is

unplanned

often controversial

sometimes dangerous

Other characteristics:

  • Little or no social interaction

  • No clear social boundaries

  • Generate weak and unconventional norms


Studying collective behavior

Studying Collective Behavior

  • Often difficult because:

    • Diverse

      • Wide range of human action

    • Variable

      • Sometimes it will catch on sometimes it won’t

    • Transitory

      • Come and go quickly


Localized collectives

Localized Collectives

Crowds

Temporary gathering of people who share a common focus of attention and influence one another

Types of crowds

  • Casual – people on the beach

  • Conventional – lecture

  • Expressive – concert

  • Acting – fleeing gunshots in mall


Localized collectives1

Localized Collectives

  • Mobs

    • Highly emotional crowd that pursues a violent and destructive goal (ex. Lynch Mobs)

  • Riots

    • Social eruption that is highly emotional, violent, and undirected


Localized collectives2

Localized Collectives

  • Contagion Theory

    • influence; anonymity

  • Convergence Theory

    • people with like minds and behaviors meet

  • Emergent-Norm Theory

    • Distinctive patterns of behavior develop


Mass behavior

Mass Behavior

  • Rumor and Gossip

    • Thrives in uncertainty

    • Unstable

    • Difficult to stop

  • Public Opinion and Propaganda

  • Fashion and Fads

  • Panic and Mass Hysteria

  • Disasters


Social movements

Social Movements

Organized activity that encourages or discourages social change

Types

  • Alterative

    • Help certain people alter their lives

  • Redemptive

    • Help certain people redeem their lives (AA)

  • Reformative

    • Aim for limited social change but targets everyone (multiculturalism)

  • Revolutionary

    • Seek the transformation of the entire society


Social movements1

Social Movements

Claims Making

Process of trying to convince the public and public officials of the importance of joining a social movement to address a particular issue


Stages in social movements

Stages in Social Movements

  • Emergence

  • Coalescence

  • Bureaucratization

  • Decline

    • Met goals

    • Organizational failure

    • Leader “selling out”

    • Crushed by repression


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