1 / 22

Digital Strategies for Christian Fundraising

Discover effective digital strategies to raise funds from Christian audiences. Learn how to increase conversion rates, optimize your website and social media presence, use video, email, and SMS campaigns, and leverage the power of social proof. Improve your fundraising results and reach your goals.

cedmund
Download Presentation

Digital Strategies for Christian Fundraising

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Digital strategies for raising funds from Christian audiences Peter KerridgeCEO, Premier

  2. The digital fundraising landscape • £2.4bn given online in UK per annum. • 16% of giving was online in 2015 vs 7% in 2012. (Source: CAF) • 8% by cheque. • 10%-20% online growth per year. • 14% of online gifts made on a mobile device. (Source: npEngage 2015)

  3. The heart of digital fundraising Revenue = Traffic x Conversion Rate x Average Gift. All digital fundraising strategies should be targeting at least one of these metrics.

  4. The heart of digital fundraising Revenue = Traffic x Conversion Rate x Average Gift. All digital fundraising strategies should be targeting at least one of these metrics.

  5. The donor journey Video Email Website Social Media SMS

  6. Improving yourconversion rate

  7. Motivating your traffic

  8. Clear goal

  9. Why?

  10. Testimony

  11. SocialProof

  12. Clear ask

  13. Urgency

  14. Improving yourconversion rate

  15. Digital Fundraising 101: Conversion Rate

  16. Page load time

  17. Bad layout

  18. Inconsistency

  19. Poor quality

  20. Length

  21. Digital strategies for raising funds from Christian audiences Peter KerridgeCEO, Premier

More Related