World Class B2B Marketing Demand Generation Capabilities. CaseCentral Sales Process Rollout. January SKO. Roles & Responsibilities – Demand Generation. Demand Gen. What is Marketing? Drucker.
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Demand Generation Capabilities
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself… The aim of marketing is to make selling superfluous.
Three things marketing does as a service organization:
Understand the audience
Tell them the truth in a language they can embrace
Tell the story with a call to action
“Marketing is a service- based organization. Our only reason for existing is to provide services for the organization. We do not create marketing for the sake of marketing.”
Marty Homlish, B2B CMO
Goals of Marketing:
Sell more stuff
Make more money
Do it with less expense