1 / 14

Simon Whitson

Simon Whitson. Worked in CRM since the 90s Business Intelligence and Insight Independent CRM specialist CRMManifesto.wordpress.com. uk.linkedin.com/in/whitson. whitson. simon@whitsonconsulting.co.uk. Launching the CRM Manifesto. Simon Whitson Whitson Consulting. Why are we here?.

cecile
Download Presentation

Simon Whitson

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Simon Whitson • Worked in CRM since the 90s • Business Intelligence and Insight • Independent CRM specialist • CRMManifesto.wordpress.com uk.linkedin.com/in/whitson whitson simon@whitsonconsulting.co.uk

  2. Launching the CRM Manifesto Simon Whitson Whitson Consulting

  3. Why are we here?

  4. A CRM Manifesto for us all • The CRM Manifesto is a declaration of the fundamental truths about Customer Relationship Management • 13 simple statements

  5. CRM is not software; CRM is not technology • It’s not what the software does, it’s what the user does • It’s not technology, it’s what you do with it

  6. So, what is CRM? Customer Relationship Management is a business strategy of increased and better informed customer focus, combining business policies and processes, and changes to the customer experience

  7. Change the way you work

  8. Where should we go?

  9. Communicate Change

  10. Focus on adding customer value

  11. Strive for consistency

  12. Are we nearly there yet?

  13. CRM Manifesto • Business Strategy, not software • Be proactive • Change • Add customer value • Consistent experience • Continuous measurement • Achieve results through process • Improved Insights

  14. CRM is a journey,not a destination

More Related