Cisco TelePresence Overview

1. Cisco TelePresence Overview Enter Presenter Name

2. Major Inflection Point That Is Changing The Way People Work • Technological • Continuous Connectivity • Real-time information • Web 2.0, SaaS • Business/Financial • Globalization • Scale  Speed • Productivity • Legal • Compliance/ • Governance • Policy • Security • Societal • Green • Mobility • Consumer-driven • Competitive • Empowered employees • Communications driven workflow • Borderless enterprise

3. Business Leaders “Transform IT, transform our customers, transform the world” Business Transformation Partners Employees Customers “Why can’t I work from home?” “Give me equal access” “Give me faster, better service” “Let me use a Mac! Why won’t you support my iPhone?” “Empower me, Include me, Help me help you ” “Let me contribute to the solution, let me voice my opinion ” The New Workspace Cross-Company Collaboration Customer Intimacy

4. Concerns & Opportunities In A Challenging Economy Industry Consolidation Globalization Stock Price Job Uncertainty Employee Morale New Partnerships Revenue Growth Productivity Retaining Talent Competitive Differentiation Customer Loyalty Cost Containment Supplier Viability Innovation Time to Market Quality

5. Business Imperatives Today Save to Invest Unlock Employee Potential Drive True Customer Intimacy Distance Yourself From Competitors Transition To A Borderless Enterprise

6. Culture Technology Process Collaboration Is The Platform For Business

7. Faster, more informed decisions Video Relationship Building Audio & Web Conferencing Detailed explanations More data E-mail Not time critical Ubiquitous Improving Collaboration—Building Relationships in a Globalized World When Collaboration Value In Person Most impact First meetings, final contracts • Critical negotiations • Cross-cultural communications • Deploy scarce expertise quickly • "Life-like" experience • Simple and Intuitive • Reduced travel and carbon footprint Cisco TelePresence Productivity Interactivity IM Quick, short messages Instant Voice Familiar Standard communications

8. What’s Driving Video Collaboration and Cisco TelePresence Adoption • Travel for Global Collaboration • How far can you travel in a day? • How many companies can you reach? • How can you cross cultural barriers? • Budget Cuts… doing more with less • How do you find new efficiencies? • Can you be in the office and with your customers? • How do you leapfrog the competition? • Being Away… from home and the office • How is meeting more also living better? • How can you get work done and maximize nights at home? • What is your carbon footprint?

9. Cisco TelePresenceCollaboration Without Boundaries + = Global Collaboration Innovation Integration • The Time is Now:Collaboration is a business imperative that delivers growth and competitive advantage, especially during economically challenging times • Innovation:Cisco TelePresence enables an unprecedented level of collaboration through continual product innovation • Integration:Integration with other technologies lowers total cost of ownership and expands the applications and relevance of Cisco TelePresence

10. Interoperability with Video Conferencing Creating the Immersive Collaborative Experience—the TelePresence View Unified Communications, WebEx Video Conferencing, DMS Integration with Cisco WebEx Cisco TelePresence Expert on Demand Digital Media System integration with CTS 500 Cisco UC Manager Network Security IP Network

11. What Does it Take to Have Successful Video Collaboration? Cisco TelePresence Requirements Tuned to human factors Below human threshold globally Scheduled via Outlook or Notes Intuitive OBtP & auto-collaboration End-2-End validated architecture It works the first time, and every time Great user experience Very low latency Easy to schedule resources Easy to use High availability & reliability Low support requirements Cisco TelePresence technology yields a complete “face-to-face”, in-person experience

12. Quality—Simplicity—Reliability Simplicity Quality Reliability Unified Communications Network as the Platform Ultra-High Definition (1080p) - Spatial Audio Virtually an In-Person Experience One Button to Push Easy to Use – for Executives and Everyone Reliable, Resilient, & Secure Cisco is the best choice, globally

13. Cisco TelePresence Endpoint Portfolio Expanding User Experiences CTS 500 1–2 Seats CTS 1000 2 Seats CTS 3000 6 Seats CTS 3200 18 Seats CTS 1300 Multipurpose Room • One screen • High immersion • Rapid deployment • Transforming governance processes • Distanced learning • High immersion • Transforms business process • High immersion • Flexible deployment • Flexible use • Private office • Tele-commuter Personal Multipurpose Group/Team

14. Cisco TelePresence 500Cisco TelePresence Gets Personal Brings the in-person Cisco TelePresence experience directly into the private office Provides “equal stature” for users to join Cisco TelePresence calls at life-size Multi-use display for Cisco TelePresence or second external monitor/digital signage Same superior video, audio and experience quality as all other endpoints The Cisco TelePresence portfolio enables a wide spectrum of applications and needs—from one-on-one to large team meetings

15. Opens up all multi-purpose rooms for Cisco TelePresence Multi-camera design vs. pan/tilt/zoom Life-size experience… emulates 3-screen switching on 1-screen Competitive pricing with HD Videoconferencing room systems Minimal room remediation Great meeting experience TelePresence-class video First offer: 65” screen size Built-in audio conferencing Fast deployment Introducing the CTS 1300 SeriesFor the Multipurpose Conference Room

16. The Cisco TelePresence System 3200Cisco TelePresence for Large Groups Cisco TelePresenceendpoint designed for largeconference rooms ortraining rooms Seating capacity for up to 18participants per room Same superior video, audio and experience quality across all Cisco TelePresence endpoints A portfolio of Cisco TelePresence endpointsmeets a wide spectrum of applications and needs—from 1:1’s to large team meetings

17. Cisco TelePresence Expert on Demand—High Touch Customer Engagement Solution for High Touch Customer Engagement Combines TelePresence & Cisco Unified Contact Center for “In Person” Services Connect customers with experts ready to provide uniquely tailored service Enables real-time in-meeting assistance during Cisco TelePresence meetings Bring specialists to the branch or store, concierge desk, or corporate meeting Transform how your organization offers high-touch customer and point-of-sale services

18. Student Loans Coverdell Plus Presentation Collaboration Event Controls Integrating Business Video and CollaborationNew Cisco TelePresence Applications Collaborate with Customers and Partners Initiate Collaboration Find an Expert Collaborate from Remote Locations Intercompany Multipoint Digital Signage Contact Center CTS over Satellite Collaborate Securely Medical Collaboration Remote Keynotes Collaborate with Video Conferencing Encrypted Multipoint Health Presence OnStage TelePresence SD Interoperability The Next Wave of Cisco TelePresence Applications Collaborate via TP Recording Collaborate with any Digital Device Any to Any Collaboration Lower Bandwidth Access Recording Studio Media Experience Engine HD VC Interoperability Extended Reach

19. Cisco HealthPresence—Remote Medical Services • Creates an environment similar to a visit to a doctor or health specialist • Overcomes doctor scarcity in remote areas • Enables patients to travel less and have more frequent doctor interaction • Useful for initial assessment and maintenance Combines state-of-the-art audio and video and medical information to provide remote medical services securely

20. Extended Reach Supports users in locations without multi-megabit bandwidth Enables applications whereexperience trade-off is acceptable TelePresence for Everyone, Everywhere Introducing Extended Reach Immersive • Providesfirst classexperience for key business decision meetings • Life-size, life-like, and face to face Reach remote sites where bandwidth is costly or not available Optimized • Enables branch offices to communicate effectively with headquarters and each other • Maintains ease of use andquality experience Created new market category with high utilization Optimized resolution, latency and frame rate Quality of Experience

21. Cisco TelePresence Recording StudioSimple, High Quality Video Recording Distribute Content by Email Captures Audio, Video, and Data Web orTelePresence Playback Pause or Stop Publish to DMS for Broad Distribution Press Record • Simple: One-button-to-push • High-quality: Recording at 1080p • Medianet application integration • User-driven creation and distribution • Any to Any: Streaming to Web Web Digital Signs Schedule in Groupware Cisco TelePresence Room Smart Phone

22. Cisco TelePresence Recording Server:Benefits Studio-quality video recordings at a fraction of the cost for TV studio time The ease of use and low cost of a webcam, but higher quality and faster to create and distribute Important messages can be created and distributed immediately for effective and timely communication High-quality recording is perfect for external and internal audiences The extraordinary quality of the Cisco TelePresence experience is preserved when recordings are played back on TelePresence endpoints Provides additional application and utility for existing Cisco TelePresence rooms

23. Desktop Video Mobile Device Digital Signage Graphic Overlay Watermarking Clip to Shorter Length Format Optimization Color Enhancement Aspect Ratio 16:9 Instant HD Content Delivery to EveryoneTelePresence + MXE 3000 = Any-to-Any Collaboration Media Experience Engine 3000

24. Cisco TelePresence Event Controls External Meetings and Events For Staged or Scripted Special Events • Event Management: • Corporate marketing events • Trade show demos • Training events • PR events Internal Events or Recurring Meetings For Recurring Meetings, Controlling the Experience, Creating Interactive Experiences • Meeting Management: • Board rooms • Executive staff recurring meetings • Critical high profile meetings

25. Web Cams Desktop VC SD Video Conferencing WebEx MS OfficeCommunicator SD Video Conferencing Any-to-Any Communications with Cisco TelePresence Cisco TelePresence Interoperability

26. Same experience for Cisco TelePresence users—one button to push to start and control calls Same modelfor calling in—CTMS bridge number for scheduled or ad hoc calling Same experiencein the room—preserving Cisco TelePresence experience while bridging in VC users Extends collaboration across the organization to the desktop, VC rooms, dedicated units Maximizing value for IT—using existing VC units and rooms, leveraging sunk assets Web Cams Desktop VC SD Video Conferencing WebExVideo Client MS OfficeCommunicator SD Video Conferencing HD VC HD VC HD VC Any-to-Any Communications—HD Interoperability

27. Cisco TelePresence Customer Services—Flexible, Powerful, Customer Focused Implement Operate Plan & Design Remote Operate Services for reliability Optimize network performance for reliability and upgrades Create an architecture for success: Room preparation Installation, Program Management and Design Services Enterprise Hybrid Hosted Service Hybrid Deployments Hosted & enterprise networks for supply chain & customer interactions Enterprise Deployments TelePresence and core network products leveraging the network as the platform Outsourced TelePresence Complete service offerings with hosting and management

28. Accelerating Business Ecosystems The Strategic Value of Intercompany TelePresence Technical Suppliers Financial Suppliers Supply Chain Customers

29. Focus Areas Scope • Faster time to resolve issues • Maintain weekly engagements • Improved productivity • Closer supplier relationships • Reduced travel costs • Reduced carbon emissions • Enhanced employee retention • Job candidate interviews Global connectivity for supply chain partners Connecting: • Major internal manufacturing sites • All major external contract manufacturing sites • All strategic logistics centers • Top 20 suppliers Reducing number of trips by 26% annually saves $4.4 million in annual travel costs Cisco Manufacturing–Using Intercompany to Strengthen Relationships with Suppliers

30. Higher TelePresence usage rates result in a lower per-hour cost than videoconferencing Relative Cost of TelePresence Typical usage

31. Cisco TelePresenceCreating Business Transformation Accelerate Time to Market Enrich Cross-Cultural Collaboration Accelerate Decision Making Scale Scarce Expertise Maximize Customer Intimacy Green Strategy

32. The Scale of CollaborationCisco’s Own Internal TelePresence Deployment Functional Groups Benefitting Sales Engineering Human Resources Customer Service Finance Operations Manufacturing • 382 CTS endpoints • 42 countries, 143 cities • 5+ hours used per end point per day • 4800+ meetings/week globally • 1200+ multipoint meetings/week • $260M travel + productivity savings • 100K+ metric tons of carbon saved • 1000s of intercompany meetings

33. Vertical Examples

34. Calgary Edmonton Benefits Result Energy—Reducing Time To Decisions Energy— Enbridge Pipelines Inc. “With Cisco TelePresence we have the opportunity to significantly improve our project communications. Our teams work on very complex and time-critical projects, so we need to enable them to communicate as clearly and effectively as possible. The energy industry is a capital-intense business, so reducing time to decisions and improving the quality of those decisions is a key to success.”Brent Poohkay, Enbridge CIO Innovative project management practice Increased productivity Lifelike images and interactions Reduce travel

35. Benefits Result Education—UniversitiesFostering Open Innovation “Cisco TelePresence will be an excellent addition to the tools we use in our interactions with faculty from other universities and representatives from industry around the world… The Cisco TelePresence University Connection program offers us a unique opportunity to greatly improve the quality of our interactions with our global partners”Aditya Mathur, department head and professor of computer science at Purdue Cisco TelePresence University Connection Help advance research and innovation in computer science and other areas Face-to-face interaction Research collaboration with other schools

36. Benefits Result Commercial Customers—Faster Decision Making “One of the best aspects of Cisco TelePresence at CAA is that the most technologically advanced room is also the easiest to operate. Ease-of-use is the key to its rapid adoption and ongoing use. Agents are able to connect with their colleagues and clients on the other coast at a moment’s notice with a simple touch of a button, to the tune of almost 100 meetings a month. Cisco TelePresence has revolutionized the way we communicate between our offices, beginning with New York and Los Angeles.”Michael Keithley, Chief Information Officer, Creative Artists Agency Entertainment— Creative Artists Agency Increase Visibility With Casting Directors HD Quality, Life Size Images More contracts for clients

37. Procter & GambleRevolutionizing the Business with Video • Driving fundamental business changes • Faster product introductions: $M incremental revenue • Connecting with customers, partners, suppliers to speed supply chain • Better internal productivity and collaboration • Significant cost savings • Improved quality of life for its global workforce • Cisco benefits: the best experience, understanding of the network, rapid global deployment and robust services • Phase 1 complete—50 rooms …and growing

38. Global Manufacturing Scaling for productivity and collaboration Benefits Result First deployments focused on top travelers to cut costs and gain productivity. Second phase designed to promote increased collaboration and reduce time to market. Faster decision-making; reduced project timelines Better relationships with partners and customers Increase productivity through reducing travel Scale R&D resources globally

39. Ingolstadt, Germany Benefits Result Retail—Competitive Advantage Media Saturn • Europe’s number one consumer electronics retailer with 600+ stores in 15 countries • Faster decision making with internal experts • “Noble ambiance” to preserve meeting intensity • Speeding expansion into new markets/countries • Significantly reduce travel: cost savings pays for rollout • Reduce employee “downtime” Speed Expansion into New Markets/Countries and Improve Employee Productivity Scale Scarce Resources and Reduce Travel

40. Financial Services—Innovation Through Collaboration Madrid CTS-3000 Columbia CTS-1000 Venezuela CTS-1000 Peru CTS-1000 Chile CTS-1000 Mexico CTS-1000 Argentina CTS-1000 Benefits Result Grupo BBVA “The TelePresence solution is yet another step in BBVA’s innovation dynamic. This new communication channel fosters relations between, and the integration of, the Group’s professionals as befits a global company. In addition, we have already found that it enables people to work more quickly and efficiently, in accordance with our aim of improving productivity”.Manuel Castro, Innovation and Development Manager,Grupo BBVA Increase in productivity Accelerate decision-making Face-to-face interaction Ease of use

41. Enriched Global Collaboration Zurich, Switzerland Round Lake, IL Austria Vernon Hills, IL Westlake Village, CA Benefits Result Baxter Healthcare Corporation “[Cisco] TelePresence has enabled faster decision making and problem solving among groups who use it. It’s streamlining the way projects move through the system.” Baxter Healthcare Corporation Faster decision making with global teams Improved quality of life and significant cost savings Quality of experience Reduction in travel

42. Benefits Result Hi-Tech—Faster Cross-Cultural Productivity SAP “We will take collaboration to the next level by overcoming geographical barriers and enabling employees, customers and partners to work together more effectively.” Uwe HeroldCIO, SAP AG “With Cisco TelePresence, we can work faster without sacrificing any of the face-to-face interaction that is so crucial to gaining consensus across teams.” Dietmar Bruder Vice President, SAP IT Faster Decision Making with Internal Experts Operational Efficiency Speeding Product Development Optimizing Customer Engagement