Future of ip services
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Future Of IP Services. Alex Vishnev(CTO VOIP SERVICES) Frederic Kunzi(CTO/CIO). AGENDA. Introduction IP Services Market Overview What are they? Review of Services Provider Perspective Consumer Perspective Technology Architecture/Protocols IMS ( IP Multi-Media Subsystem) OSS/Billing.

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Future of ip services

Future Of IP Services

Alex Vishnev(CTO VOIP SERVICES)

Frederic Kunzi(CTO/CIO)


Agenda

AGENDA

  • Introduction

  • IP Services

    • Market Overview

    • What are they?

  • Review of Services

    • Provider Perspective

    • Consumer Perspective

  • Technology

    • Architecture/Protocols

    • IMS ( IP Multi-Media Subsystem)

    • OSS/Billing


Brief history

Brief History

  • Launched ACN in 1993

  • 1998 opened Canada

  • 1999 opened USA

  • 2000 entered European market

  • 2005 launched APAC starting with Australia


Current state of acn

Current State of ACN

  • Global MLM Leader

  • Operating in the United States, Canada, Europe and Asia-Pacific.

  • Highly competitive services to Consumers and SMEs

    • local calling, long distance, DSL/Internet, Mobile

    • VoIP services to consumers and small businesses

  • $500+ million annual revenue

  • One of the fastest growing privately held companies in the world.

  • Double digit annual growth

  • Two Million+ Customers

  • Over 100,000 independent Agents worldwide


Acn s mission statement

ACN’s Mission Statement

Our focused efforts and accelerated growth will allow ACN to be recognized among all industries as the World’s Leading Direct Seller.


Market overview service provider

Market Overview (Service Provider)

  • MSO (Metropolitan Cable Service Operators) offer cost effective single source solution for Cable, Voice and Video

  • Wireless providers encroach on Wireline revenues by providing wireless voice and internet services

  • Telcos Need Competitive Advantage to Retain Customers and increase ARPU (Average Revenue Per User)


Market overview subscriber

Market Overview (Subscriber)

  • Home continues to grow more digital with every technological development driving multi-media content demands

    • Set Top Boxes(STB) and IP-DSTB( IP Digital Set Top Box allows delivery of triple-play service

    • Wireless IP Phones

    • PVR (Personal Video Recorders TiVO, MythTV, etc)

    • DVD/CD, Personal Video, Digital Cameras

    • Personal Home Entertainment Systems (Microsoft, etc)

    • HDTV

    • Gaming


Ip services

IP Services

  • VPN (IP/MPLS)

  • VoIP

  • Video Calling/Conferencing

  • VOD

  • IPTV

  • Gaming (Xbox, Sony, Nintendo,etc)

  • Mobile 3G and IP Convergence

    • VOD, Gaming, Podcast, etc


Ip vpn mpls provider

IP VPN/MPLS (Provider)

  • Simple Service

  • Smaller Market/Low Customer Churn

  • Targets Larger Enterprise Customers with Multiple Offices

  • Security/Encryption

  • MPLS Enhancements

    • QOS and Better SLA Monitoring

    • Better Traffic Engineering

    • MPLS Deployments/Tiers

      • Edge/Aggregation/Core?


Ip vpn mpls consumer

IP VPN/MPLS (Consumer)

  • Large/Medium IT Users

    • Security

      • Remote Work Force/Telecommuters

    • Authentication

    • Management

    • QOS

    • SLA Monitoring

    • Outsourcing Firewalls?


Voip service provider

VoIP(Service Provider)

  • Traditional Telcos Money Makers

    • Voice Mail

    • Call Waiting

    • 3 Way Calling

    • LD/Intra-Lata/International Calling

    • Call Forwarding/Call Screening

  • VoIP Minute/Service Bundles

    • Save Costs on Calling Features/Rates

    • Enhanced Services Bundled

    • International and Domestic All-You-Can-Eat/Minute Plan

    • Specialized Enhanced Service Applications (On Demand Conference, Video Calling, etc)


Voip consumer

VoIP(Consumer)

  • Saving Cost

  • Enhanced Services

    • Voice Mail

    • Call Waiting

    • Call Screening/Baring

    • Virtual Numbers

  • What’s Missing?

    • Quality/Reliability

    • Does 911/E911 work?

    • Needs More Customization (Boring Service)

      • Ring Back Tones

      • Ring Customization Based on Caller ID (i.e. Mobile)

      • Presence Notifications


Video calling conferencing provider

Video Calling/Conferencing(Provider)

  • Market has Been Hot and Cold for a Number of Years

  • Traditionally Built Using Proprietary Technology

  • Revenue Drivers

    • Large/Medium Enterprises

    • eLearning

    • Remote Work Force

  • Strategy to Capture Mass Market

    • Bundling Video Calling Together with VoIP Calling

    • Improved Video Quality

    • Interoperability (Work In Progress)


Video calling conferencing consumer

Video Calling/Conferencing (Consumer)

  • User Demand is Still Small Comparing to other Services

  • Introduced to Market as Bundled Service with VoIP

  • High-end Video Phones are Still Expensive

  • Does not Inter-work with Home Cordless Phones


Video on demand provider

Video-On-Demand(Provider)

  • Various Categories of Video-on-demand

    • Interactive Video On Demand

      • Play, pause, rewind controls. Expensive to operate

    • Near Video On Demand

      • Buffering technology, reduces cost by increasing user wait time for services. Some VCR like controls

  • Video Streaming/Downloading

    • Low cost to operate

    • Served from Web

    • Large Variety of Content (Porn dominates the Market)

    • Free and Subscription Services

  • Competition with DVD Sales/Rental and Other Providers

    • VOD is winning over DVD Sales/Rental

    • Content and User Experience Differentiates Providers


Video on demand consumer

Video-On-Demand(Consumer)

  • Watch what I want, when I want.

    • Large Content Selection (Domestic, International)

    • Pick the content

    • Schedule the delivery method and time

    • Pick the device (future)

  • Privacy

  • Security (Parental Controls)

    • Content Selection/Blocking for Children

  • Subscription Bundles

    • Group Content into Bundles (i.e. Sports, Kids)


Iptv service provider

IPTV (Service Provider)

  • IP critical to winning the broadband home

    • enables cross platform service creation with cost-effective standards-based approach

  • Pre-IPTV

    • Video and Data on Separate Networks

    • Proprietary STB

  • IPTV

    • Reduce Complexity and Cost

    • Interoperability with Multiple Hardware and Software Vendors

    • Video and Data on The Same Network

    • Standard Based STB

    • Additional Services (Weather, Games, Shoping, etc)

    • Integration with Wider Variety of Video on Demand Providers

    • Streaming TV to Mobile Devices

    • Integration with Home Digital Centers


Iptv consumer

IPTV (Consumer)

  • More Devices to Choose From

  • Integration with PVR

  • Integration with Other Digital Center Components (PC, Video Camera, Music, Photo)

  • Wireless Distribution inside Home

  • Content Personalization


Gaming provider

Gaming (Provider)

  • Provide Positive Experience for On-line Gamers

    • Cheat Codes

    • Group Chat Rooms

    • Sharing of Information

    • Separate Content by Age Group (Children, Adolescent, teenagers, etc)

    • Parental Supervision Controls

  • Hosting Gaming Competitions

  • Drive Revenue through Sales of Gaming Components

  • Integration with Mobile Devices


Gaming consumer

Gaming (Consumer)

  • Competitive Fun

    • can compete against other gamers on your network or across broadband Internet access

  • Fast

    • Broadband Internet access offers the speed and reliability you'll need to play console games competitively online.

  • Cost effective

    • Variety of Devices Reasonably Priced Available from Many Sources

  • Flexible.

    • Users can connect with or without wires.

  • Safe.

    • Content/Age Separation


Mobile ip convergence provider

Mobile IP Convergence (Provider)

  • 2.5G Deployed in USA as 3G Spectrum is Not Yet Allocated

  • Experience in 2.5G Allows Carriers to Better Define Needs and Services of End-Users

  • 2.5G Networks Used as OSS/Billing Test Beds Needed for Upcoming 3G Deployments

  • Carriers use Enhanced Services of 2.5/3G to Drive Revenue and Increase ARPU

    • Nextel’s Push-To-Talk Yields Higher ARPU and Lower Customer Churn

  • Convergence has become a business requirement

    • Build Customer Loyalty

    • Minimize churn

    • Launch new services

    • Reduce OpEx

    • Increase ARPU (NTT, KT Shows Higher Revenue After 3G Launch)

  • Use Standards to Create Services More Efficient


Difference in architecture

Difference in Architecture

  • Layered Approach

  • Separate Transport and Services

  • Differentiating Services

  • OSS/BSS Supporting New Services

  • Service Provisioning

  • Service Management/Monitoring

  • Compliance to Various Government Regulations


Multi media network

Multi Media Network

  • Meeting all users needs at each end of a session

  • Interfacing to the IP core networks

  • Moving many different types of streams

  • Adapting streams to the needs of a session

  • Enabling opportunities to make money at many scales


Multi media network challenges

Multi Media Network Challenges

  • Wildly different and interacting devices

  • Varied capabilities

  • Multiple languages

  • Mixed bundles

  • User preferences

  • Social requirements

  • Privacy and Security


What is ims ip multimedia subsystem

What is IMS (IP Multimedia Subsystem)?

  • IMS or IP Multimedia Subsystem represents a 3GPP and 3GPP2 effort to define an all IP based wireless network as compared to the historically disparate voice, data, signaling, and control network elements

  • Although the IMS was originally specified for 3rd generation mobile networks, it also provides an excellent service deployment architecture for any fixed or wireless network

  • IMS standards define open interfaces for session management, access control, mobility management, service control, and billing.

  • Carrier Grade Network with Lower OpEx and More Flexibility

  • SIP as a common signaling protocol allows independent software developers to leverage a broad range of 3rd party application servers, media servers

  • Functionality of Network Core Services Do Not Change with Changes on the Access Network


Future of ip services

WHAT IS IMS?

Enhanced Services

IP NETWORK(SIP SIGNALLING)

PSTN

Wireless

Wireline

Basic Services

Basic Services

Basic Services

Infrastructure

Infrastructure

Infrastructure


Ims architecture

IMS Architecture


Ims network elements

IMS Network Elements

  • Access Gateway (AG): This network element provides an interface between the radio network (Access Network) and the IP-based network.  

  • Call Session Control Function (CSCF): Provides control and routing function for IP sessions.

  • Foreign Agent (FA): Advertises itself to mobile stations in serving area. Provides registration information to Home Agent. Forwards packets from mobile to Home Agent.

  • Home Agent (HA): Tracks current Foreign Agent serving the mobile. Forwards packets to current FA.

  • Home Subscriber Server (HSS): Can take the place of a HLR in all-IP network. Contains AAA function and other databases


Ims network elements1

IMS Network Elements

  • Media Gateway (MGW): Provides interface for bearer traffic between IP and PSTN

  • Media Gateway Control Function (MGCF): Provides signaling interoperability between IP and PSTN domains – SIP to ISUP and vice versa

  • Policy Decision Function (PDF): As IP networks, unlike TDM networks, assign network bandwidth and resources in real-time, the PDF’s role is to assign resources according to demand and QoS requirements.

  • Position Determining Entity (PDE): While some mobiles can determine position independently, the PDE can provide assistance by way of location determination algorithms

  • SIP Application Server: Represents a platform for SIP application development and operation

  • SBC – Session Border Controller


Requirements of an ims platform

Requirements of an IMS platform

  • An open and standard architecture for easy development and portability of applications especially while IMS is still being developed and updated

  • A carrier-grade physical platform for reliable service delivery.

  • Provisions for connections to legacy network elements.

    • Integration with non-IMS Networks and Services

  • Scalability. Services should be securely deployable to thousands of customers on a single, cost-effective platform.

  • Robust and granular Quality of Service (QoS) per customer and/or per service. The essence of SIP-based services is their real-time and interactive nature.

  • Secure Participation of 3rd Party Vendors

  • Network management and billing services.


An ip multi service platform end to end business delivery concept

An IP Multi-Service PlatformEnd-to-End Business/Delivery Concept

Sales

Channels

Customer

Base

IP Multi-Services

Company

Services

Creation or

Acquisition

Fiber

Internet Access

MLM

  • Services Fabric

  • Back-Office

    • Billing

    • CRM

    • OSS

    • ERP

  • Web Front End

  • B2B

  • Bus. Intel.

  • BPM

  • Web Front End

  • Customer Portal

  • Virtual Contact

  • Center(s)

VoIP

Pt-to-MPts. Wireless

GSM/CDMA

WiFI Hot Spots

Messaging

WiMax (d,e,..)

  • IP Multi-Service

  • End-User Markets

  • Residential

  • SOHO

  • SMEs

  • Others

VoD

GSM/CDMA

Online sale

IPTV

PowerLink

Photos/Music

Satellite

Security

Cable/TV

Appliance Management

Remote Health Care Ass.

IP Services

Convergence

Services Bundleling

IMS

Convergence

Internet Content Services

Other Channels

Other LM/Transport

Other Services

Systems Integrator

Installation and Technical support Company (Can be outsourced)


Oss bss

OSS/BSS


Oss bss for ims network

OSS/BSS FOR IMS NETWORK

  • OSS Traditionally defined to deal with dumb networks with a thin control layer.

  • AAAA (Activation, Authentication, Authorization, Accounting)

  • Policy Management

  • Subscriber Management

  • Mobility Management

  • Network and Service Management

  • Application and Content Management

  • Device Management

  • Flexible Billing Capable of Supporting Different Business Rules

  • Customer Care


Service retail

SERVICE RETAIL

  • Product Definition and Service Design

  • Flexibility and Service Personalization

  • Flexible Pricing and Pricing Bundles

    • Pay-per-use/view, Preview, Subscription,Gift, Promotions

  • Support for Multiple Storefront Access Methods

    • WAP,JAVA


Service delivery

SERVICE DELIVERY

  • Support for Multiple Delivery Options

  • Transport and Operator Billing Integration

    • 3rd Party Billing, Wholesale Agreements

  • Service Fulfillment

    • Trace Order<->Shipment<->Delivery<->Activation Process

  • DRM (Digital Rights Management) to Protect Content

  • Tracking Order/Inventory Status for partners

    • Supply/demand


Operation support

Operation & Support

  • Capability to fill supply, retail & delivery gaps

  • Global network operations, support & testing capabilities.

  • Distribution & Channel Management

  • Reciprocal Compensation and Settlement

  • L1 & L2 support for service retailers & consumers

  • Add promotions as a new service to existing user or new content to existing user of the service

  • Manage a service through its life-cycle including retirement and withdrawal of


Conclusion

CONCLUSION

  • ENHANCED SERVICES ARE RIGHT AROUND THE CORNER

  • ARCHITECTURE IS IN PLACE (IMS)

  • QUICKLY ADAPT TO CHANGES REQUIREMENTS

  • PREPARE FOR OSS/BSS CHANGES DRIVEN BY VARIETY OF CONTENT AND SERVICES

  • DO NOT GO FOR WORLD DOMINATION

  • MAKE THE RIGHT PARTNERS

  • FOCUS ON CORE COMPENTANCIES


Future of ip services

Alex Vishnev

Chief Technical Officer, VoIP

13620 Reese Blvd. Ste. 400

Huntersville, NC 28078

Office (704) 632-3682

Mobile (704) 778-7260

Fax (704) 947-7112

Email [email protected]

Website http://www.acninc.com

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