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DISSEMINATING CENSUS RESULTS TO SPECIFIC POTENTIAL USERS

DISSEMINATING CENSUS RESULTS TO SPECIFIC POTENTIAL USERS. A Statistics Canada Perspective Douglas Newson, Director – Central Region. Overview. Canadian Context - 5 year cycle - high immigration/ concentration - web site effective Examples - multi-language media

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DISSEMINATING CENSUS RESULTS TO SPECIFIC POTENTIAL USERS

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  1. DISSEMINATING CENSUS RESULTS TO SPECIFIC POTENTIAL USERS A Statistics Canada Perspective Douglas Newson, Director – Central Region

  2. Overview • Canadian Context - 5 year cycle - high immigration/ concentration - web site effective • Examples - multi-language media - communities • Lessons Learned

  3. Census Cycle Communications 2001 2006 2011 Dissemination

  4. Immigration

  5. Population of Canada CANADA 31,241,030 ONTARIO 12,028,900 TORONTO 5,072,075

  6. Multi-Language Media – Lessons Learned • Senior Managers - Mainstream important - 3rd Language ??? • Need for metrics - process vs. outcomes • Media community groups • Staff capacity required • Census and non-census data • Focus/ leverage • Key issue – CAPACITY BUILDING

  7. More than government – communities Core needs similar Lack of knowledge about Census data Sharing of costs for detailed, custom work Community focal points Metrics – process vs. outcomes Key issue – CAPACITY BUILDING Community Outreach – Lessons Learned

  8. Fits in continuous cycle Metrics important We have the tools – need the knowledge Managing demand Increasing data availability CAPACITY BUILDING

  9. CONTACT INFO Douglas Newson douglas.newson@statcan.ca www.statcan.ca

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