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Lunch & Learn :

Lunch & Learn :. Using Social Media at BMCC Cynthia Blayer Web Content Manager Public Affairs. Why Social Media. Students use and respond to social media Students can easily share social media with others Reach a larger audience than with flyers and posters

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Lunch & Learn :

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  1. Lunch & Learn: Using Social Media at BMCC Cynthia Blayer Web Content Manager Public Affairs

  2. Why Social Media • Students use and respond to social media • Students can easily share social media with others • Reach a larger audience than with flyers and posters • Less expensive and more ecological than paper • Easier to alter message, send out new messages

  3. Our Home Page YouTube Facebook Instagram Twitter Linkedin

  4. Facebook Options at BMCC • Go to BMCC homepage: www.bmcc.cuny.edu • Click on Facebook icon

  5. Public Affairs: BMCC Facebook • Follow us by clicking on “Like” • Large audience already in place • We post once a day about BMCC events, faculty or student honors, news about the school, etc.

  6. Like vs. Follow • Liking a Page: When someone likes your page on Facebook, they automatically opt into following your page. This means that your posts will be seen in their feed and you will be listed in their ‘liked’ directory. • Someone can unfollowyour page after liking your page, which means won’t see your content very often. • Following a Page: Facebook users have the option to follow a page without hitting the like button. These types of followers will still see your posts in their newsfeed, but they won’t be considered a like on your page.

  7. Office of Student Activities on Facebook • BMCC Office of StudentActivities: https://www.facebook.com/groups/bmccstudentactivities/?fref=nf • This is a Public Group—students can join • Members can contribute posts • Click on” Members” and then Administrators to see who is running the group • Click on “Join Group” to become a member of this group

  8. Facebook Page vs. Group • Facebook Page • Public – anyone can view (ex. BMCC Facebook page) • Only page administrators can post • Viewers can “like” your page to follow it • Facebook Group • For a more limited audience (ex. Office of Student Activities) • Can be public or private (everyone can view posts or just group members) • Group members can post and communicate with each other • Administrator can delete inappropriate posts

  9. Student Affairs Facebook Page • This is a regular Facebook page where only the page administrator(s) post content • You can “like” the page to follow their content • They can “like” your page to follow your content

  10. Pages “Liked” by Student Affairs • College Discovery • Peer Mentor Program • CUNY Service Corps • Year Up • BMCC Alumni • Learning Academy • ASAP • CUNY Citizenship Now • Immigrant Defense Project

  11. Some Ideas for Facebook Content • Learning Academy Facebook page • Publicize an event that is going to happenor • Write about an event that has happened • Take photos at events!

  12. Peer Mentors • Inspiring Messages

  13. Academic Advisement & Transfer • Reminders for students • Upcoming events

  14. College Discovery • Highlight student accomplishments

  15. ASAP Facebook Page • You can post videos • Keep them short (30 seconds) or people won’t take the time to watch them

  16. Best Practices for Facebook Use image associated with event for various media • Ex. Blood Drive: same image used in website calendar entry and Facebook entry • Hyperlink from Facebook entry to BMCC website • To calendar and/or department website

  17. Suggested Content for Facebook • Events such as films, lectures, club meetings • Make sure events are on the BMCC web calendar first • News such as faculty book or article • Student accomplishments such as an award, getting into a new school or job • Reposts of like-minded organizations or other schools

  18. Starting a Facebook Account • One or more people from department/office must serve as administrator(s) • Oversee and add content regularly (at least 3x per week) • Approve new members if it is a group • If your department/office has an associated student club: • Make sure there is a faculty/staff member as a co-administrator • Students leave after two years—someone more long-term needs to be involved

  19. Creating a Facebook Entry • Promote the Year Up Program which is in the calendar: http://www.bmcc.cuny.edu/calendar/events.jsp?id=29986#.VktuXlxVhBc and has a webpage: http://www.bmcc.cuny.edu/yearup/ • Log in to your Facebook page • Top post will be blank—ready for content

  20. Add Hyperlinks • Add hyperlink to website or calendar entry when creating a Facebook post

  21. Getting More Facebook Likes • Post engaging content • Be active on Facebook (post at least several times a week) • Advertise your Facebook page • On your webpage • On emails • On handouts • Invite “friends” to like your page • Become Facebook friends with other departments, etc.

  22. Publicize Your Facebook Page via Email • Include social media links in your Outlook emails

  23. Invite Friends to Like Your Page • Become Facebook friends with faculty, staff, and students through your BMCC Facebook page so you can invite them to like your page

  24. Increasing Your Audience Case Study: History Department Facebook Page • Suggest that Facebook friends “like” history page • First Click on Like • Then get second screen with “Invite Friends to Like Your Page • Must be Facebook friends before you can suggest that someone “like” your page

  25. Get Ideas from Similar Pages Case Study: History Department Facebook Page • Look at Binghamton University History Department: https://www.facebook.com/BUHistoryDepartment/ • Post links to article of interest to liberal arts students • Information about a trip taken by history students • Federal proposal affecting history studies • Article about teaching history (historians.org) • Article about medical schools interest in liberal arts majors (npr.org)

  26. Scroll Down to See “Liked by this Page” Case Study: History Department Facebook Page Get Ideas of related organizations to Follow

  27. “Like” Pages of Related Orgs Case Study: History Department Facebook Page • Binghamton University History Department likes: • National Women’s History Museum • Social Science Research Council • National Archives Foundation • Hispanic American Historical Review • Organization of American HistoriansNot Even Past

  28. Like NYC Historical Society Case Study: History Department Facebook Page • Google for webpage: http://nyhistory.org • See if they have icon for Facebook (click on icon) • On their Facebook page click “Like”

  29. Find Facebook Page of Other Colleges Case Study: History Department Facebook Page Click on Facebook Icon

  30. Like Facebook Page of Hunter College Case Study: History Department Facebook Page

  31. Like NY Historical Society Case Study: History Department Facebook Page

  32. Nursing Department Facebook Case Study: Nursing Department Facebook Page

  33. Nursing-related Content Case Study: Nursing Department Facebook Page • Search Facebook for nursing organizations • Look at groups followed by nursing orgs • Find schools we have articulation agreements with and see if they use Facebook • Do a Google search for nursing news

  34. Pages Liked by BMCC Nursing Case Study: Nursing Department Facebook Page • Nursing organizations: • American Nurses Association • National Student Nurses Association • Schools we have articulation agreements with • SUNY Delhi • Do a Google search for nursing news

  35. Share Content with Your Audience Case Study: Nursing Department Facebook Page • Select “Share” and you will get a drop-down menu • Select “Share to a Page” • Click “Post” • The shared post will appear on your Facebook page

  36. Does Your Department Need a Facebook page? • Do you have enough content to post several times a week? • Are there one or more people who will be responsible for the page? • What kinds of things would you post about? • What other Facebook pages could your department follow?

  37. BMCC Twitter • Must use short statements (< 140 characters) • Hyperlink to website for more information • Fewer followers than BMCC Facebook

  38. Tweet About an Article • Article: 25 Highest Paying Jobs with a 2-year degree http://www.educatetoadvance.com/25-best-careers-for-people-with-associates-degrees/2/ • Log in to Twitter and write very short (<140 characters) statement in box that says “What’s happening?”

  39. Finish Tweet about Article

  40. Instagram Reposts

  41. BMCC Youtube BMCC • Click on the YouTube icon on the BMCC homepage

  42. Contact Public Affairs • Cynthia BlayerWeb Content Managercblayer@bmcc.cuny.edu212-346-8531 • Rob GizisMultimedia/Graphic Designerrgizis@bmcc.cuny.edu212-346-8502

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