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Why “Focus on Asia”?

Nonstop air service: China, India, Hong Kong, India, Japan … Densely populated markets * High net worth travelers Long duration stays Affinity for Massachusetts institutions * 3 billion trips by Chinese citizens during New Year celebration 2015!. Why “Focus on Asia”?.

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Why “Focus on Asia”?

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  1. Nonstop air service: China, India, Hong Kong, India, Japan … • Densely populated markets * • High net worth travelers • Long duration stays • Affinity for Massachusetts institutions • * 3 billion trips by Chinese citizens during New Year celebration 2015! Why “Focus on Asia”?

  2. International students in Massachusetts in 2014: 51,240 1. China: 15,423 2. India: 5,688 *Source: Institute of International Education Top Origin Countries for International Students in MA

  3. California: $2 Billion spend 2014 #1 US Destination for Chinese Visitors

  4. Massachusetts is not California (the #1 US destination for Asian visitors)

  5. Shopping, natural beauty & outdoor adventure, luxury travel, Americana, VIP educational institutions, lobster & other seafood, affordability, easy to get around So we need to understand the markets, and what we have to offer…

  6. And how & when to reach potential visitors: Q. When do they research & book travel? A. 28% will book just 1-2 weeks before departure! 25% will book 3-4 weeks before departure 23% percent book 1-2 months out

  7. Q. When do they travel to the US? A. 29%: October 23%: August 22%: July 18%: May

  8. Q. Where do they look for USA travel information? A. • Travel Agencies • OTAs • Airlines direct • Tour Operators • Corporate Travel Office • Personal Recommendation • Travel Guide

  9. Younger travelers (ages 24 to 40) are choosing long-haul destinations like the US • 82% of them hold undergraduate degrees • 55% of Chinese travelers are likely to spend 7 to 13 nights in the United States on their next trip • 33% are likely to spend 14 to 20 nights in the United States Chinese travelers are highly desirable customers

  10. India: Travel Trends • Growth in various travel segments, especially FIT and special interest travel • High demand for custom packages including new experiences, activities and destinations: food, nightlife, outdoor adventure • Increase in luxury travel: demand for high-end accommodation and experience • The US is gaining popularity with the MICE segment: international conventions and exhibitions

  11. Vacation relief for workaholic Japanese may be mandated by law “The new law will allow for more flexible work hours, encouraging parents to spend more time with their children during summer months, for instance, when school is closed.” -Associated Press

  12. Boston Logan has Nonstop International Service from 44 Destinations Note: Includes Seasonal Service, Source: OAG & Innovata Schedules

  13. AGENDA Boston Logan Airport- Expanding MA’s International Reach: Tom Glynn, CEO, Massport Overview of MOTT Asian Program 2014: Jackie Ennis, International Marketing, MOTT State of the Industry: Japan: Shoko Hirao, Global Consulting, MOTT Japan, Mariko Brothers, Director of Sales, Japan Airlines State of the Industry: India: Jason Pacheco, BMG (BRIC Marketing Group) 12:00-1:00 Lunch on Own (List of nearby options provided) State of the Industry: China Navigating China: Practical and effective information on understanding and accessing the Chinese market Panel Discussion: Bowen Gao, Marketing & Business Development Manager, Sunshine Travel Steve Gent, CEO, Travel Payments Direct Elizabeth Carey, VP Marketing, Attract China Yvette Fang, Red & Blue International Q&A 4:00 Program Conclusion

  14. Thomas P. Glynn, CEO, Massport • CEO of Massport since 2012 • Massport:  1,100-person agency that owns and operates Boston Logan International Airport, Hanscom Field in Bedford, Worcester Regional Airport, the Port of Boston’s Conley Container Terminal and Black Falcon Cruise Terminal, and Massport-owned developments along the Boston Harbor waterfront • Massport’s annual $600 million • operation receives no state tax • funding

  15. Jason Pacheco, BMG Marketing Group • Started the BMG (BRIC Marketing Group) based in San Francisco, specializing in  tourism growth markets:  Brazil, China and India. • Co-authored Visit California’s China Ready program, also known as “Sunny California, Warm Hospitality,” a 3-pronged educational platform to better serve Chinese travelers & develop better service standards. • Created “China Ready Seminars” and “China Ready News”, a website that aggregates travel news and technology from China. • Co-founder of “My Shopping Pass”, which is a membership rewards program that directly connects participating U.S. retailers to Chinese tour operators and other global clientele. • Email:  jpacheco@bmg.travel • Web:  www.bmg.travel • Skype:  cttc_jason_pacheco

  16. Steve Gent, CEO, Travel Payments Direct • CEO and Co-founder of Travel Payments Direct (TPD), catering to the Chinese market: a rapidly growing international market segment requiring the latest in global processing standards. • Consults with travel/tourism corporations of all sizes to introduce • UnionPay.   • Contact: 800-261-7346; 207-252-9204 • Email: steve@travelpaymentsdirect.com • Skype & WeChat = sgent411

  17. Bowen Gao, Marketing and Business Development Manager, Sunshine Travel • Extensive background in education, business development, marketing and • operations in the China travel market of Boston. • Forges partnerships with Chinese travel agents, organizations and  Chinese • government officials.  • Markets and designs tour products for Chinese tourists. • Contact: 617-695-1989; 617-695-1820 • Wechat: bowen827; http://sunshineboston.com/

  18. Yvette Fang, CEO, Red & Blue International (RABI) • CEO of Red & Blue International (RABI), a premier provider of • globalization solutions. • Former producer, journalist and award-winning host for news, talk, and music • shows on television and radio in China.  • Board member of the University of Science and Technology of China Alumni • Association of New England.

  19. Elizabeth Carey, VP, Sales & Marketing, Attract China • In 1986, the Franchise owner, operator and publisher of Boston’s WHERE Magazine. • Three years with Morris Visitor Publications in Hawaii as their Regional Vice President. Elizabeth, brought her expertise to the islands supervising over 25 magazine titles, Visitor TV and brought the WHERE brand back to the islands of Maui and Oahu. • Today, Ms. Carey is the Vice President of Sales & Marketing for Attract China.

  20. TWEET: #MATourismAsia

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