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Uploading Dissonance. Overview. YouTube and the US occupation of Iraq – Christensen Propaganda vs. public diplomacy Noopolitik Amateur Photojournalism and the Myth of Media Democracy – Nemanic Grassroots journalism Media democracy—does it exist? Examples

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Presentation Transcript
  • YouTube and the US occupation of Iraq – Christensen
    • Propaganda vs. public diplomacy
    • Noopolitik
  • Amateur Photojournalism and the Myth of Media Democracy – Nemanic
    • Grassroots journalism
    • Media democracy—does it exist?
  • Examples
  • Questions/Areas of exploration
christensen youtube and the us occupation of iraq
Christensen: YouTube and the US Occupation of Iraq
  • MNFIRAQ – what is it?
    • YouTube channel 2007
    • US Defense Department
    • “boots on ground perspective” of war
    • Sanitized version of war
    • No profanity, graphic/disturbing content
3 types of videos
3 Types of Videos
  • Street fighting
  • Surgical warfare
  • Good deeds
  • Typical gun battle scenes
  • Enemy always initiating contact
  • US Soldiers defending/ returning fire
  • Calm & Collected manner
  • No results or casualties shown
surgical warfare
Surgical Warfare
  • Involves bombing from helicopter or airplane
  • Destroy selected targets (terrorists, weapons) that posses threat
  • Very accurate and precise
  • Again no carnage shown
good deeds
“Good Deeds”
  • Christensen – “Feel good material”
  • Display troops in positive light
  • Show good relations between citizens & troops
  • Ex – Shaking hands, playing with kids, laughing
good deeds opposing content
Good deeds? – Opposing Content
  • Example of propagandistic dissonance
  • Opposing content makes propaganda difficult
  • Level of control much more difficult
  • YouTube decentralized nature
  • Alternative clips appear side by side
good deeds apache kills
Good deeds? – Apache Kills
  • Shows high power ammunition
  • Body part exploded
  • Shows wounded person
  • Propaganda relies on censorship
  • US soldiers uploading own clips disrupts this
traditional propaganda
Traditional Propaganda
  • Nazi Germany clip
  • YouTube, Google Video, didn’t exist
  • No alternative view
  • Easier to implement propaganda

Propagandistic Dissonance

  • Realpolitik and noopolitik
  • What we see here is noopolitik—
    • Control over thought
    • “deliberate, regulated decontrol
    • Noopolitik may ultimately be about whose story wins 159
magazines and advertising
Magazines and Advertising
  • For corporate gain
    • We’re more sensitive to government propaganda but advertising is just as prominent
  • Bernays—propaganda vs. public relations, sound familiar?
tv shows
TV Shows
  • Glorified view of government organizations

“But in the war over public opinion, video-sharing sites such as YouTube and Google video have, it appears, begun to restructure the balance of story-telling power”

    • Christensen 173

Has it really?

question for the class
Question for the class

Is photojournalism dead?



  • Professional photojournalists push corporate agenda
  • Biased
  • Fake/staged images
but nemanic says no
But Nemanic says No…
  • Digital Divide
  • Photojournalism requires education, talent, experience
  • Professional images= superior quality
  • Photojournalist more willing to take risks for greater images
  • Civilian journalism is short lived—edges on sensationalism

Grass roots – “ involving the common people”

    • Princeton Wordnet
  • Media democracy
    • global social movement developed to open up mass media to a range of ideas and diverse voices that are repressed through media ownership
    • But these are two separate things!
  • Idea of authenticity
culture and citizen journalism
Culture and Citizen Journalism
  • Audience appropriation and modification of media texts
  • John Fiske culture—“an active process of generating and circulating meanings and pleasures within the social system”
  • Audience interests are short lived
discussion is this citizen journalism
Discussion: Is this citizen journalism?

Bed Intruder Song – audience appropriation

Bed Intruder- original news report

further questions
Further questions
  • Do you agree with Nemanic?
  • Can citizen and professional journalists work together?
  • How does/can one complement the other?