Rwc 2011 update
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RWC 2011 update. May 2011. A snapshot. Stadia i nfrastructure will be ready 85,000 visitors expected REAL NZ Festival growing Ticket targets – achievable challenge. A big deal…. Teams are bringing 80 tonnes equipment 1,388 balls needed for matches and training

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RWC 2011 update

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Rwc 2011 update

RWC 2011 update

May 2011


A snapshot

A snapshot

  • Stadia infrastructure will be ready

  • 85,000 visitors expected

  • REAL NZ Festival growing

  • Ticket targets – achievable

    challenge


A big deal

A big deal…

  • Teams are bringing 80 tonnes equipment

  • 1,388 balls needed for matches and training

  • Teams will eat 103,000 meals at hotels

  • Over one million punnets of chips to be sold in-stadia

  • 60,000 personnel will be accredited including players, media, catering staff, security


Ticket sales visitor numbers

Ticket sales & visitor numbers

  • Ticket sales wereon track pre-Christchurch quake impact, now more challenging but still achievable

  • Visitor numbers well ahead of original 2005 Tournament forecast

  • Visitor numbers from Australia well ahead of original 2005 forecast & 2010 Tourism Ministry forecast


Ticket sales v targets

Ticket sales v targets


Official travel agency match ticket sales update

Official Travel Agency match ticket sales update


Rwc visitor number comparisons

RWC visitor number comparisons


Rwc visitor country of origin

RWC visitor “country of origin”


Rwc visitors from australia

RWC visitors from Australia


International fit 55 000 visitor intentions

International FIT (55,000) visitor intentions*

  • Almost 50% arrive before opening match

  • Average stay 23 nights

  • 44% first time visitors to NZ

    * Source: Covec survey of public ticket purchasers


Media numbers to date

Media numbers (to date)


Facebook one million fans

Facebook -One million fans!

  • Gender: 70% male, 30% female

  • Top age groups: 18-24 (30%), 13-17 (25%) and 25-34 (23%)

  • Top countries: UK (19%), France (11%), New Zealand (11%), Argentina (8%), Australia (7%)

  • Younger audience, international reach


Rwc 2011 update

  • More than 600 festival events confirmed so far

  • Significant sector showcasing to occur

  • www.realnzfestival.com

  • www.realnzshowcase.com


Otago stadium

Otago Stadium


Otago stadium1

Otago Stadium


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