Pg 205 STUDY UNIT 4

1. Pg 205 STUDY UNIT 4 • DEVELOPING WRITING SKILLS • Summaries • Essays • Reports • Business letters • Book orders

2. Introduction • 4.1 Introduction-must be logical and must have knowledge.

3. 4.2 LOGICAL WRITING STYLE 1. Write in simple sentences. • Sentence must have subject, correct verb and object. • “Koobswill takethese notes to the lecture” • 2. Sentences may be long also. • 3. Paragraphs must link to each other.

4. 4.3 WRITING SUMMARIES • 1. Read cursorily to find key idea. • 2. Read with understanding. • 3. Reread and underline main points. • 4. Prepare first drafts of main points. • 5.Count the words. • 6. Reread and add or remove unnecessary words. Count again. • 7. Read summary and improve style. • 8.Correct errors. • 9. Reread original and summary to make sure all important poits are included. • 10. Leave the summary for a few days, reread and if satisfied, submit.

5. 4.4 ESSAYS AND REPORTS • STEPS IN REPORT WRITING • 1.State the purpose. • 2.Find out will be the recipients. • 3. Collect secondary [from books] and primary [from stakeholders] information. • 4. Analyse and interpret the data. • 5. Organize the data. • 6. Describe the findings • 7.Conclusion and recommendations. • 8. Summary

6. 4.5 BUSINESS LETTERS • DON’T • 1. Be vague or negative. • 2. Make discourteous, sarcastic and abusive statements. • 3. be irrelevant. • 4.make errors • 5.put anything on paper that can land you in trouble later.

7. BUSINESS LETTERS • DO! • 1. write clearly and positively. • 2. be polite and tactful. • 3. write succinctly and factually. • 4. write simply and directly. • 5. proof read, avoid errors. check figures. • 6. consider carefully what you want to say.

8. 4.6 PERSUASIVE MARKETING • RECALL “AIDA” • Attract • Interest • Desire (create desire) • Action (Get into action)