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Marketing. Veteran Lead Generation Panel. Guest Panelists: Arnie Arsenault – Spencer, MA 17 years as Christmas Decor franchise 48% increase in total sales 2011 – 2013 Bill Cowley – Neptune, NJ 11 years as Christmas Decor franchise 60% increase in total sales 2011 – 2013.

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Marketing

Marketing

Veteran Lead Generation Panel


Guest Panelists:

Arnie Arsenault – Spencer, MA

17 years as Christmas Decor franchise

48% increase in total sales 2011 – 2013

Bill Cowley – Neptune, NJ

11 years as Christmas Decor franchise

60% increase in total sales 2011 – 2013


If you could offer one piece of advice for an existing veteran franchise who might not be achieving the results they want, what would it be?


Briefly explain your considerations each year as you prepare to market the CD business.

Are there particular dates that trigger things?

When do you meet with your team?

Are there any specifics you can offer as to your thought process?


Tactically, what works for you? to market the CD business.



How has the industry changed since your first year in business, and how have you navigated the change?


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