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Pathos

Pathos. Why is appealing to pathos important when you are trying to persuade an audience? What are some ways that you can appeal to pathos when making an arugument ? Using Emotions to Build Bridges

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Pathos

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  1. Pathos • Why is appealing to pathos important when you are trying to persuade an audience? • What are some ways that you can appeal to pathos when making an arugument? • Using Emotions to Build Bridges • Connecting to your reader to let them know that you understand their experiences, values, etc. • Using Emotions to Sustain an Argument • Emotional appeals can make logical claims stronger or more memorable. • Using Humor • Put readers at ease, making them more open to your argument.

  2. Ethos • What are the two ways to create ethos? • Reputation you bring to the table. • The language, evidence, and images that you use. • Creating an ethos involves not only the image that a writer would like to maintain … • It also involves appealing to the values of an audience. • What are some ways that you can appeal to ethos when making an argument? • Claiming Authority. • Personal Experience & Academic/Professional Titles • Establishing Credibility. • Writer’s honesty, respect for audience, and likeability • Coming Clean about Motives. • Let your audience know where your loyalties lie when it matters.

  3. Sharing Ethos Work Count off by five. Move with your new group. Compile responses for the following celebrities from last night homework & have a group member record response on the board: Oprah Winfrey, Sarah Palin, & Jeff Gordon. Share celebrity endorsements!

  4. Summary/Analysis Essay Prompt • What role does ethos play in Mars’s effort to reclaim the image of Uncle Ben? • What did Uncle Ben’s image suggest before the new marketing campaign? • What kind of ethos does Mars hope to create for its company by changing Uncle Ben’s image? • How does Uncle Ben’s “makeover” appeal to the values of Mars’s intended audience? • This assignment is due on Wednesday, September 5.

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