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Halton Region’s Air Program: Partners in Action

Halton Region’s Air Program: Partners in Action. Regional Municipality of Halton Upwind/Downwind February 27, 2012. Air Quality Program. Concerns related to growth in the Region and provincial initiatives (PPS, P2G, etc.) Implementation began in 2007 All elements “up and running”

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Halton Region’s Air Program: Partners in Action

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  1. Halton Region’s Air Program:Partners in Action Regional Municipality of Halton Upwind/Downwind February 27, 2012

  2. Air Quality Program • Concerns related to growth in the Region and provincial initiatives (PPS, P2G, etc.) • Implementation began in 2007 • All elements “up and running” • Policy development • Stationary air monitoring • Portable air monitoring • Airshed modelling • Education and outreach

  3. Policy Development Two discussion papers: • Creating Walkable and Transit-Supportive Communities • Air Quality and Land Use Compatibility ROPA 38 – Guidelines: • Healthy Communities • Land Use Compatibility • Air Quality Impact Assessment

  4. Air Monitoring Sites in Halton 2008-2011 Georgetown Water Tower Halton Hills Milton Bishop Reding School Mountsberg Wildlife Centre Halton Region Waste Mgmt Site Traffic Corridor >30,000 veh/d Kerns Road Reservoir MOE Oakville MOE Burlington Traffic Corridor >100,000 veh/d

  5. Results – PM2.5 All Halton Sources + Background All Halton Sources

  6. Background Contribution

  7. Education & Outreach • AQ/CC Health Promotion Program (2009) • Key Objectives: • To educate the public about the relationship btw air quality, climate change & human health, and their links to built environment • To shift attitudes toward energy use & modes of transportation • To encourage behaviour change

  8. Program Design Research: • Air & Climate Change Communication • Messages & strategies that work • Social learning & behaviour change theory • Air & Climate Community Survey (2009) • Budget

  9. Nick & Joules Air Quality PSA Campaign 2 million views, web visits: up 460% Tools for Schools Extreme Heat / Cold thermometer incentive programs Promote AQHI & 20/20 Messaging 2010 Activities www.halton.ca/airquality

  10. 2011 Activities • Be a Climate Change Champion • Use of personal stories to inspire action • 5 Short Videos at www.DailyWebTV.com • Energy Reduction at Home • Energy Reduction on the Road • Active Transportation • Air Quality & Health • Contest Winner • Plus article, expert, ad/offer

  11. Environmental Literacy project Importance of story in environmental change Committee of experts / partners in delivery Focus testing Translated to 5 languages 3-book series 2011 Activities Continued www.halton.ca/featherwagons

  12. 2012 Activities • Air & climate toolkit for child care centres • Promotion of Climate Change Champions • Promotion of Picture Book, Supplementary Learning, Workshops for teachers • Development of Book 2: Wings and Thingamajigs (launch Clean Air Day 2012)

  13. Designing programs that work • Keep it local & focus on small actions • Feature champions & their stories • Use of positive/motivational messaging • Involve experts in delivery of program • Provide meaningful incentives • Don’t rely on concern for children’s future • Use multi-media & new media (esp. video) • Look at creative ways to reach audience

  14. Lessons Learned • Context, context, context • Messaging • Be ready for the policy discussion • Internal support • Engagement • Multi-method, multi-stakeholder model • Be patient

  15. Next Steps & (Un)Likely Partners • Other pollutants? • VOCs, PAHs, DPM… • Other micro-environments? • Distribution centres, child care, drive-thrus • Other tools? • LUR, passive sampling • Local airshed management? • Fed/Prov/Municipalities (& Health, Planning, Transportation, & Economic Development departments), Industry, Neighbourhood/Ratepayer Associations • Accountability?

  16. For more information: Peter Steer Beckie Jas Environmental Health Senior Policy Analyst Environmental Health Specialist 905-825-6000 Ext. 7871 905-825-6000 Ext. 7678 Peter.Steer@Halton.caBeckie.Jas@Halton.ca Recommended Reading: Engaging the Public with Climate Change (Behaviour Change and Communication), Whitmarsh, O’Neill, Lorenzoni. Earthscan, 2011. Daily Web TV Links: Energy Reduction at Home: http://www.dailywebtv.com/Halton/video/20033 Energy Reduction on Road: http://www.dailywebtv.com/Halton/video/20198 Active Transportation: http://www.dailywebtv.com/Halton/video/20116 Air Quality & Your Health: http://www.dailywebtv.com/Halton/video/20034 Contest Winner: http://www.dailywebtv.com/Halton/video/24842/Climate-Change-Champions

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