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Will Technology Save the Swiss Economy ?

Will Technology Save the Swiss Economy ?. Zurich, Sept. 27, 2008 Prof. Dr. Fritz Fahrni. Job Positions in Switzerland 1991 - 2005. Total: +2.6%. Tertiary Sector: +13,5%. Number of Jobs in Thousands. Secondary Sector: -19,4%. Primary Sector: -8,3%. Quelle: Bundesamt für Statistik.

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Will Technology Save the Swiss Economy ?

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  1. Will Technology Save the Swiss Economy ? Zurich, Sept. 27, 2008 Prof. Dr. Fritz Fahrni

  2. Job Positions in Switzerland 1991 - 2005 Total: +2.6% Tertiary Sector: +13,5% Number of Jobs in Thousands Secondary Sector: -19,4% Primary Sector: -8,3% Quelle: Bundesamt für Statistik

  3. Job Positions in Switzerland 2006 Primary Sector: 4% Tertiary Sector: 72% Secondary Sector: 24% Employed Persons: 3‘974‘000 Unemployed: 125‘000 (3.1%) Quelle: Bundesamt für Statistik

  4. Job Positions in Switzerland 2006 Primary Sector: 4% Secondary Sector: 24% Tertiary Sector: 72% Jobs in 1000‘s Quelle: Bundesamt für Statistik

  5. Headlines in the „Old Economy“ Slow Growth Restructuring Dust covered Mergers Closing down Transfers abroad Salary dumping Low Tech non-attractive

  6. · Com Headlines in the „New Economy“ Growth Nano Netscape AOL Goggle dynamic B to V Bio Internet Skype Genomics Microsoft 12191e

  7. spiritual/philosophical Self-fullfilment Adventure ... Leasure timePleasure ... Recognition Communication Mobility Energy ... physiological Clothing Housing Health Safety Food „Old Economy“:Markets for Basic Human Needs (Maslow) 12197-e

  8. „New Economy“ Linked to „New Tech“ / „High Tech“: • Information Technology • Communication Technology • Nano Technology • Bio Technology Linked to the Future / Expectations • High Growth • High Valuation • Volatility / Bubble • Fear / Anxiety

  9. CharacteristicsThe „Old Economy“ The „New Economy“ • Satisfies Basic • Human Needs= Sustainable Markets • Makes Use of • Old and New Technologies • Makes Use of New Technologies • Creates New Needs • = Growth Markets • Replaces Estabished Products & • Processes • Rejuvenates Established • Products, Systems & • Processes

  10. Will Technology save the Swiss Economy? • „Healthy (alive) Economy“: • „Continuous Storms • destructing existing Structures • through (disruptive) Innovations" • (Schumpeter,1911) „Traditional Industrial Job Positions“ will continue to decrease

  11. The Role of Enterprises Profitable Enterprises are THE Creators of Jobs

  12. Effectivity through closecustomer relations Effectivity = “to do the right things” Vision Objectives

  13. Comfort-Trendin Cars Post-It Technology-Push Market-Pull Memory Seat Glue Technology Source: DaimlerChrysler Source: 3M Effectivity(2a): Where to find the „Right Things“ Sources: Daimler-Chrysler und 3M 12108e

  14. SMS Cable hinders comfort - Technology - Market Push Pull Wireless phone unused capacity • I love you, • Darling Effectivity(2b): Where to find the „Right Things“ 14006

  15. Effectivity (1): to find the „Right Things“ Degree of customer satisfaction Excited Customers Exciting Quality Fulfillment of requirements Performance Quality Basic Quality Quelle: Seghezzi, S. 246

  16. To put to use To recognize Success x = Customer‘sNeeds Technology Effectivity (3) = to do the Right Things Market x Technology = Success 12129a-e

  17. Effectivity = Closecustomer relations Efficiency Efficiency = “to do things right” Vision Objectives

  18. Efficiency: Drive for Operational Excellence „Healthy Economy“ „old“ working places disappear „new“ working places are created

  19. Efficiency = „to do things right“ more percise / faster / cheaper / nicer /….. „better use of ressources“ Efficency is the Survival Mode (Necessity) for Enterprises

  20. Effectivity = Closecustomer relations Efficiency Innovations Innovation = “to realize dreams” Vision Objectives

  21. Economy: to innovate / grow or to die

  22. How much may R&D cost? (a true but may-be not quite scientific study) Annual Change in Market Value (Standardized, 95-99) +50,0% +50,0% -50,0% Annual Change in R&D intensity (92-97) -50,0% Source: Mercer 10589e

  23. ? Economy: to innovate / grow or to die 14605

  24. Technologies change the World, the Enterprises & Us 14005

  25. Swiss Venture with worldwide recognition

  26. Wellenkraftwerk 1

  27. (4) Smart Things (3) Mobiles Miniaturization and cost reduction (2) PCs (1) Mainframe Time Innovation: ICT - Tomorrow‘s World

  28. Corporate Culture Effectivity = Closecustomer relations Efficiency Innovations Corporate Culture = “to set the context” Vision Objectives Profitable Enterprises are the Job Creatiors

  29. + Communicator + Manager vision intuition conviction determination courage objectives allocation knowledge perseverance organisation Do the right things Make them known Do things right The Entrepreneur Leader 12133e-3

  30. Corporate Culture Management Styles „Under Pressure“ „Innovative“ C ontext C ulture C ommunication C ommand C ontrol C orrect “Challenge” C hallenge S upport F eedback 12041e

  31. Successful Enterprise Corporate Culture Values and Attitude competent understandable on-time innovative accountable learning with self-confidence 12099-2be

  32. Technology enables / helps Will Technology save the Swiss Economy? • To find the „Right Things“ Effectivity • To do „Things“ right Efficiency • To realize „Future Possibilities“ Innovation • To set a „Creative Context“ Corp. Culture However, Technology alone will not do!

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