Marketing tricks. Michał and Kuba. What is marketing?. Marketing is the process used to determine what products or services may be of interest to customers It is a process through which companies build strong customer relationships.
Michał and Kuba
Marketing is the processused to determinewhat products or services may be of interest to customers
It is a processthroughwhichcompaniesbuildstrongcustomerrelationships
Sweet, sour, salty, bitter – we canrecognisetasteby ourtongue
Now we cansaythat we canalsorecognise the taste by looking at something
For example: brightorangefruit in front of oureyessays to ourbrain „watch out itssour!!!” No matterhowsourorsweet the orangesreallyare.
Testshaveproventhatmusicwith 72 beats per minuteraisessales by 20 %
Why? Pace of 72 beats per minuteexactlymatches the number of relaxedperson heart beat
The properlychosenmusiccanmake a customer to staylonger in a shop, whichgivesmorechance to buy products in the shop
It’s hard to imaginethataromacanmanipulateourfeelings and thereforeitcanmanipulateour point of view of something
Apple, Sony and Samsung areorderingspecialaromas for their products, socalled „corporatesmell”
Sometimeswe’reencouraged to trynew products in shops. Thisis the way to purchasethingsthat we didn’treallywanted to buy.
We dontreallythinkabout the factif we reallyneedit and it’sprice at thattime, so we canspendlots of money
Knowing the fact, that we can be manipulated by marketing experts, we need to useourownjudgmentwhen we enter the supermarket and purchasedifferent products