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  1. © Copyright 2012 Good Measures, LLC Good Measures, LLC Sixty State Street, Suite 700 Boston, MA 02109 April, 2012 1

  2. “My Good Measures Index was 58 last week and it is 67 today.”

  3. “Fred’s Good Measures Index is 74, but I am gaining on him…”

  4. “I know my Good Measures Index for today is 81. What’s yours?”

  5. So…What is the Good Measures Index (GMI)?andWhy is knowing yourGood Measures Index important?

  6. The Good Measures Index (GMI)… 100% Your Good Measures Index is a simple but powerful measure (we would argue with a smile, a “good measure”) of how your exercise and food choices are impacting your health goals. Good Measures Index 68% A high GMI (near 100%) means that your recent exercise and food choices are very consistent with achieving your health goals. A low GMI (say 40%) means that your recent exercise and food choices are NOT consistent with achieving your health goals.

  7. At any given point in time, given your recent exercise (if any) and your recent food choices, you have a unique profile of nutritional deficits and excesses...

  8. The Good Measures Index (GMI) is simply a number that summarizes your deficits and excesses... 100% Good Measures Index 68%

  9. Some meal and snack choices (that is, choices that are consistent with addressing your deficits and excesses) improve your Index. Improving your Good Measures Index (GMI)… Foods you like… At any given point in time: Other meal and snack choices reduce your Index. It is virtually impossible to select “optimal” meals on your own...

  10. Good Measures has proprietary software (the GMI Engine) that provides you with “optimal” real time meal and snack suggestions… GMI Engine Suggestions that can help you address your deficits and excesses and thereby improve your GMI. Real time suggestions

  11. Generating “optimal” meal and snack suggestions that help you best address your deficits and excesses is a complicated math problem… Calorie goal % of calories from protein % of calories from carbohydrates % of calories from fat Fiber goal Calcium goal Sodium goal Cholesterol goal Vitamin A goal Vitamin D goal Etc., etc. Representative complexity: 1000 goals and constraints

  12. The Good Measures Index (GMI) and the GMI Engine make it possible to solve this problem in an efficient and elegant way… Calorie goal % of calories from protein % of calories from carbohydrates % of calories from fat Fiber goal Calcium goal Sodium goal Cholesterol goal Vitamin A goal Vitamin D goal Etc., etc. Representative complexity: 1000 goals and constraints GMI Engine

  13. For example, the GMI Engine provides you with “optimal” meal suggestions… GMI Engine “Optimal” real time meal suggestions Meal 1 Meal 2 Meal 3 +2.8 +1.7 +0.5 If you eat this meal, your Index will go up by .5

  14. The GMI Engine also provides you with “optimal” suggestions regarding New Foods To Try and snacks… GMI Engine “Optimal” real time meal suggestions “Optimal” ‘New Foods to Try’ and snack suggestions Meal 1 Meal 2 Meal 3 +2.8 +1.7 +0.5 + + +

  15. We call providing real time meal and snack suggestions that help you address your real time deficits and excesses Contextual Nutrition… “Optimal” real time meal suggestions “Optimal” ‘New Foods to Try’ and snack suggestions Meal 1 Meal 2 Meal 3 The Good Measures Index makes realizing the potential of Contextual Nutrition possible…

  16. Good Measures members find that the suggestions and support provided by the Contextual Nutrition approach are more actionable than reading FDA food labels and using that information to make decisions consistent with USDA MyPlate Guidelines… FDA Food Labels USDA MyPlate.gov Guidelines

  17. The Good Measures platform can be used as a stand-alone system to help you manage your eating and exercise patterns… Contextual Nutrition Personal goals Personal preferences and constraints Your foods GMI EngineSM Real time suggestions

  18. Or, the Good Measures platform can be used to amplify other health management approaches… Contextual Nutrition • Weight Watchers • My Fitness Pal • Atkins Diet • DASH Diet • The Zone Diet • Lose It! • My Food Diary • Spark People • Livestrong • Personal trainers • Registered Dietitians • Nutritionists • Physicians • Etc., etc. Personal goals Personal preferences and constraints Your foods GMI EngineSM Real time suggestions

  19. Contextual Nutrition…a fresh and promising approach that is the foundation of the Good Measures platform… Traditional Nutrition Contextual Nutrition Personal goals Personal preferences and constraints Your foods GMI EngineSM MyPlate.gov Guidelines Real time suggestions

  20. The Good Measures platform takes into account who you are… 45 Year Old Working Mother Sweets Lover Mediocre Cook Mountain Biker Constant Dieter

  21. What your body needs nutritionally… Calorie Management More Vitamin D Less Sodium More Calcium Less Saturated Fat

  22. Your personal goals related to exercise and nutrition… Lose 10 pounds Prevent Osteoporosis Fight the aging process Exercise more often Have more energy

  23. Your food preferences… Chicken NOT shellfish Chocolate Salad All kinds of fruit

  24. “Good Measures puts me at the center… I know my GMI for today is 81. What’s yours?” Find out today… www.goodmeasures.com

  25. FAQs: Who uses Good Measures? People of all ages, in various stages of health, use the Good Measures system to learn about, or take control of their wellness. We are confident that becoming a Good Measures member would be helpful to you whether or not you are currently participating in a formal or informal weight or health management program. Does the Good Measures system require that I eat special foods? No. The Good Measures System does not require that you eat special foods. Is Good Measures a diet program? Although the Good Measures platform can be used to help your meet your weight loss goals, it is not a diet or weight loss program. The Good Measures platform can also be used to help you maintain or gain weight. Our program starts by learning about who you are, what your goals and needs are, and then offers real-time suggestions and learning opportunities to help you become you...only better.

  26. FAQs: Can I use Good Measures if I am on a special diet? Yes. Good Measures is customizable so that you may specify nutrient goals and food restrictions that reflect your specific needs. Good Measures will work with your registered dietitian, physician, or healthcare provider to help you set these goals and restrictions. My sister uses an app on her phone that lets her look-up nutrition labels. Does Good Measures have the same capability? Yes. However, this functionality alone does not help you figure out what to do next to best address your body’s nutrient deficits and excesses. To help you figure out what to do next, Good Measures provides meal and snack suggestions along with new foods to try.

  27. FAQs: My friend has been tracking how many calories and other nutrients she is getting every day. Can I do that if I become a Good Measures member? Yes. Good Measures allows you track the calories and nutrients you eat every day through the Log section of the web and iPhone applications. However, this functionality alone does not help you figure out what to do next to best address your body’s nutrient deficits and excesses. To help you figure out what to do next, Good Measures provides meal and snack suggestions along with new foods to try. I buy 5-star foods at the grocery store so why do I need Good Measures? There are many tools that provide “nutritious food” suggestions. Foods that have lots of important nutrients are viewed as nutritious and are recommended. This “one size fits all” approach misses the important point that your current nutrition needs are impacted by your recent eating and exercise patterns. The “nutritious food” suggestions are not contextual. To help you figure out how to best address your body’s nutrient deficits and excesses, Good Measures provides meal and snack suggestions along with new foods to try.

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