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MGMT 449

MGMT 449. Strategic Innovation: Sustainable Creativity. Overview. 1. The 7 C’s of Sustainable Creativity 2. Is your new idea really new? 3. What’s the Next Logical Step? 4. Idea development jam sessions! 5. Challenges in describing your idea. C hanneling. C uriousity.

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MGMT 449

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  1. MGMT 449 Strategic Innovation: Sustainable Creativity

  2. Overview 1. The 7 C’s of Sustainable Creativity 2. Is your new idea reallynew? 3. What’s the Next Logical Step? 4. Idea development jam sessions! 5. Challenges in describing your idea

  3. Channeling

  4. Curiousity

  5. Collecting

  6. Collaborating

  7. Constructing

  8. Comedy

  9. Competition

  10. Is your new idea really new? • Some Common Pitfalls = • Over-reliance on the initial ‘aha’ • Creativity Paradigm • Playing it too close to the vest • Myth of the Lone Genius • Idea Theft • Fear of Feedback- • Ideas are extensions of ourselves • Idea CritiqueIdea Development

  11. Is your new idea really new? • Common Pitfall = • Not thoroughly checking existing products • Have you Googledyour idea? • The Rotating Christmas Tree Stand • The case of the Scented Furnace Filter • Idea development- leverage the internet!

  12. Leveraging the Power of the Internet • Common Pitfalls = • What’s the Next Logical Step? • Leveraging the internet? • The Functional Fluencyapproach- • List the functions of Scented Furnace Filters • New and different ways to serve these functions? • Cleaner air Relaxation Therapeutic • Time travel Masking Odors (etc.) • Aromatherapy, time-released scents, regional scents

  13. Leveraging the Power of the InternetUsing the NLS approach • NLS = Next Logical Step • Go beyond existing products • NLS Principles = • Functional Fluency • Smart _________ • New TechNLS • Focused Leveraging of the Internet

  14. Leveraging the Power of the InternetUsing the NLS approach • NLS Example = ‘Smart Appliances’ • New TechNLS- • Voice-Activation Biometrics • Wireless Monitoring • Functional Fluency- • Customer needs= Ease, selectivity, control…. • Features= Voice or thumbprint on/off, internet • Focused Leveraging of the Internet • Technology- and Function-driven searches • Google, www.uspto.gov, etc. • Wave Cancellation Technology!

  15. Idea Development Jam Sessions • Common Pitfalls = • Feedback as Critique • Concerns about Idea Theft • Jam Session Ground Rules- • Confidentiality • SWOT Analysis • NLS… Have you thought about….? • Takeaways • Breaking Bread

  16. Challenges in describing your idea • Limited space and time- • The ‘Elevator Pitch’ • Common Pitfall= • Wrong pitch, wrong mode! • Selling the solution • Connecting via rational/logical description • Instead- Lead with the need! • Sell the need • Connecting to their emotions • Tap the power of shared/common experiences

  17. Lead with the Need

  18. The big one that got away!

  19. Tap into shared/common experiences

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