Bridging the divide western development and chinese culture
Download
1 / 49

Bridging the Divide : Western Development and Chinese Culture - PowerPoint PPT Presentation


  • 100 Views
  • Uploaded on

Bridging the Divide : Western Development and Chinese Culture. Richard Tsao – Managing Director Jean-Francois Vallee – Technical Production Manager Ubisoft Chengdu March 2010. www.creatorsofemotion.com. …a future leader in the online game industry? . www.creatorsofemotion.com.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Bridging the Divide : Western Development and Chinese Culture' - casper


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Bridging the divide western development and chinese culture
Bridging the Divide: Western Development and Chinese Culture

Richard Tsao – Managing Director

Jean-Francois Vallee – Technical Production Manager

  • Ubisoft Chengdu

    March 2010

www.creatorsofemotion.com


A future leader in the online game industry
…a future leader in the online game industry?

www.creatorsofemotion.com


CHINESE GAME INDUSTRY

Consoles, PC Games and Piracy

www.creatorsofemotion.com


A 10-YEAR OLD INDUSTRY

Tencent, The9 & Shanda went public

Shanda become No.1

FANTASY WESTWARD JOURNEY

Perfect World &

Giant went public

ZT ONLINE

2004

2007

2010

2005

2000

2009

WORLD OF WARCRAFT

Shandastarted F2P

DUNGEON FIGHTER ONLINE

Tencentbecame new No.1

NetEase took over WoW

KING OF KING

1st MMORPG was born

www.creatorsofemotion.com


CHINESE GAME INDUSTRY

PC Online Games

www.creatorsofemotion.com


CHINA, A BOOMING MARKET

Source: China’s Ministry of Culture

  • Official number of

  • Online game player population?

69 million (through 2009)

www.creatorsofemotion.com


CHINA, A BOOMING MARKET

Source: China’s Ministry of Culture

www.creatorsofemotion.com


CHINA, A BOOMING MARKET

Source: China’s Ministry of Culture

  • 361 existing online games (Open Beta)

  • MMORPG vs. MMOothers = 79%vs. 21%

  • Top 3 players combined take up 52.9% market shares

DUNGEON FIGHTER ONLINE

AION, LEGEND OF MIR 2

WOW, FANTASY WESTWARD JOURNEY

www.creatorsofemotion.com


  • TOP 10 GAMES OF CHINA FOR 2009

www.creatorsofemotion.com


  • TOP 10 GAMES OF CHINA FOR 2009

www.creatorsofemotion.com


  • TOP 10 GAMES OF CHINA FOR 2009

www.creatorsofemotion.com


  • TOP 10 GAMES OF CHINA FOR 2009

www.creatorsofemotion.com


China s past a sign of the future
China’s past: A sign of the future

www.creatorsofemotion.com


CHINA’S PAST: A SIGN OF THE FUTURE

  • Release Date: Nov. 2008

  • Release Date: June 2009

www.creatorsofemotion.com


CHINA’S PAST: A SIGN OF THE FUTURE

  • Developer: Five Minutes (Shanghai)

  • Number of players: 23 million DAU through 2009

  • Not on Facebook: Chinese version at Renren.com, later got a port on Tencent’s Q-zone

  • Release Date: Nov. 2008

  • Release Date: June 2009

www.creatorsofemotion.com


WHAT IS CHINA’S CASUAL MMO

  • Micro transactions

  • Double Dragon

www.creatorsofemotion.com


WHAT IS CHINA’S CASUAL MMO

  • Micro transactions

  • NBA Street

www.creatorsofemotion.com


WHAT IS CHINA’S CASUAL MMO

  • Micro transactions

  • Mario Kart

www.creatorsofemotion.com


  • More Than 160 Developers Nationwide

50+ Developers

(Perfect World & Changyou)

40+ Developers

(Shanda, The9, EA, Ubisoft & THQ)

30+ Developers

(Tencent, NetEase & Kingsoft)

20+ Developers

(Branches of major developers)

www.creatorsofemotion.com


DEVELOPERS IN CHINA

A few foreign developers

Focused on Western Market

www.creatorsofemotion.com


Learn here first, and export best practices.

www.creatorsofemotion.com


China s culture
China’s Culture

www.creatorsofemotion.com


  • Humanity

  • Rectification of names

  • Ritual

  • Perfect gentleman

  • Loyalty

  • Relationships

  • Filial Piety

www.creatorsofemotion.com


  • Connections

  • Balance

  • Favors

www.creatorsofemotion.com


  • Lose Face

  • Give Face

  • Save Face

www.creatorsofemotion.com


  • One Child

  • New Influences

  • Catch up to West

  • Property Bubble

  • Consumerism

www.creatorsofemotion.com


Guidelines
Guidelines

www.creatorsofemotion.com


  • Mianzi

  • Guanxi

CONFUCIANISM

www.creatorsofemotion.com


www.creatorsofemotion.com


Training is a must

www.creatorsofemotion.com


Breaking Large Strategic Goals in small tasks no longer than 1 month

www.creatorsofemotion.com


www.creatorsofemotion.com


Wrapping up
Wrapping Up...

www.creatorsofemotion.com


The future leader in online games

The future leader in online games!

www.creatorsofemotion.com


www.creatorsofemotion.com


  • Work In Progress

www.creatorsofemotion.com


谢谢

  • Q & A

[email protected]

[email protected]

www.creatorsofemotion.com


Appendix
Appendix

www.creatorsofemotion.com


  • Internet and magazine articles

  • Books

  • Li Min “Hattie” – [email protected]

  • Omar Bouali – [email protected]

www.creatorsofemotion.com


HISTORY – ANCIENT

2100 BC – 221 BC

Source: Wikipedia

  • First dynasty: Xia

  • Mostly warlords waging wars

2100 BC

2010

www.creatorsofemotion.com


HISTORY – IMPERIAL

221 BC – 1911

Source: Wikipedia

  • Qin Dynasty –Unified China

  • Han Dynasty – Unified language

  • Three Kingdoms

  • Imperial rule ended by 1912

2100 BC

2010

www.creatorsofemotion.com


HISTORY – MODERN

1912 – Today

Source: Wikipedia

  • 1912 – Republic of China

  • 1949 – People’s Republic of China under Mao – Ctrl-Alt-Del

  • 1978 – Deng Xiao Ping in power

2100 BC

2010

www.creatorsofemotion.com


“I don't care if it's a white cat or a black cat. It's a good cat so long as it catches mice.”

Source: Wikipedia

Deng Xiao Ping

(1904-1997)

  • Opening Up

  • Socialism with Chinese characteristics

  • One Country, Two Systems

www.creatorsofemotion.com


COUNTRY good cat so long as it catches mice.”ANDPOPULATION

www.creatorsofemotion.com


COUNTRY good cat so long as it catches mice.”ANDPOPULATION

Source: PopulationData.net, 2010

Ranked by size

www.creatorsofemotion.com


COUNTRY good cat so long as it catches mice.”ANDPOPULATION

Source: PopulationData.net, 2010

Ranked by population

www.creatorsofemotion.com


ECONOMY good cat so long as it catches mice.”

Source: World Development Indicators database, September 2009

www.creatorsofemotion.com


ECONOMY good cat so long as it catches mice.”

Source: World Development Indicators database, September 2009

www.creatorsofemotion.com


ECONOMY good cat so long as it catches mice.”

Source: http://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)

List of countries by GDP (nominal)

www.creatorsofemotion.com


ad