1 / 24

RANKINGS WORKSHOP

RANKINGS WORKSHOP. STRATEGIES FOR MARKETING, BRANDING, AND IMPROVING INTERNATIONAL RANKINGS MICHAEL FUNG DIRECTOR OF PLANNING & INSTITUTIONAL RESEARCH THE HONG KONG UNIVERSITY OF SCIENCE AND TECHINOLOGY 26 MARCH 2013 VIETNAM NATIONAL UNIVERSITY HO CHI MIN CITY, VIETNAM.

casimir-lel
Download Presentation

RANKINGS WORKSHOP

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. RANKINGS WORKSHOP STRATEGIES FOR MARKETING, BRANDING, AND IMPROVING INTERNATIONAL RANKINGS MICHAEL FUNG DIRECTOR OF PLANNING & INSTITUTIONAL RESEARCH THE HONG KONG UNIVERSITY OF SCIENCE AND TECHINOLOGY 26 MARCH 2013 VIETNAM NATIONAL UNIVERSITY HO CHI MIN CITY, VIETNAM

  2. Improving rankings performance

  3. RANKINGS ANALYSIS • Rankings Analysis – 7 Steps • In-depth understanding of methodology • Conduct trend analysis • Benchmarking analysis • Analyze subject rankings • Verify the results • Rankings simulations/projections • Engage with ranking agencies

  4. RANKINGS ANALYSIS In-depth understanding of methodology - 1 Larger faculty number scores better.

  5. RANKINGS ANALYSIS In depth understanding of methodology - 2 Smaller faculty number scores better.

  6. RANKINGS ANALYSIS In depth understanding of methodology - 3 QS – Definition of academic faculty staff (2012): • Total number of domestic and international academic faculty staff who are responsible for planning, directing and undertaking teaching only, research only or both teaching and research. • Include: vice-chancellors, deputy vice-chancellors, principals, professors, heads of school, associate professors, assistant professor, principal lecturers, tutors or postdoctoral researchers. • Exclude: research assistants, PhD students who contribute to teaching, hospital residents, exchange scholars or visiting faculty staff who are members of another university, faculty staff from off-shore campus. (deleted) • Staff counted as “research only” should be academically involved, and likely to publish research outputs • Staff not engaged academically and not likely to publish research outputs, such as lab technicians or equipment operators. “Faculty staff from off-shore campus” can be included. Research staff can included, as long as they can publish their own research outputs.

  7. RANKINGS ANALYSIS Trend Analysis - 1 Improved in Reputation (50%) Maxed out in Internationalization (10%) Improved (20%) Worse (15%) Improved (15%)

  8. RANKINGS ANALYSIS Trend Analysis - 2

  9. RANKINGS ANALYSIS Benchmarking - across indicators, universities and countries Taiwan Hong Kong Singapore China

  10. RANKINGS ANALYSIS Benchmarking - across indicators, universities and countries Japan S. Korea Australia New Zealand

  11. RANKINGS ANALYSIS Analyze Subject Rankings - 1 2012 2012 2012 Engineering - Leading in Asia

  12. RANKINGS ANALYSIS Analyze Subject Rankings - 2 2012 2012 2012 UST Full-time MBA Program Top 100 Business School Rankings 2012 Leading in business research and business professional education

  13. RANKINGS ANALYSIS Verify the Results - there might be errors! Top 100 Worldwide Economics Schools Research Ranking Rank improved by 34 places

  14. RANKINGS ANALYSIS Modeling, Simulation/Projection Student-Faculty Ratio vs Scores

  15. RANKINGS ANALYSIS Engage with Ranking Agencies - 1 Hong Kong Taiwan China Singapore 2011 – introduction of discipline normalization and regional modification weightages

  16. RANKINGS ANALYSIS Engage with Ranking Agencies - 2 Japan S. Korea Germany France

  17. RANKINGS ANALYSIS Engage with Ranking Agencies - 3 United States UK Australia New Zealand

  18. RANKINGS ANALYSIS Engage with Ranking Agencies - 4 Damping Approach: smoothen out the impact of data changes.

  19. RANKINGS ANALYSIS Limitation of Rankings HKUST ranked 107th in 2012. HKUST ranked 96th in 2012. Limitation of methodology – heavy reliance on reputation and perceptions

  20. RANKINGS ANALYSIS • Understand methodology optimize results • Key aspects assessed in rankings • Reputation • Teaching performance • Research productivity and impact • Internationalization • Funding and sources of incomes • Faculty and staff strength • Student numbers

  21. RANKINGS STRATEGY BREAKOUT DISCUSSION • In the context of Vietnam: • What are key opportunities for improvement? • What strategies and actions should be taken? • What issues are expected? • Group sharing

  22. RANKINGS STRATEGY Case Study – HKUST • Reputation • Brand statements • International promotion • PR work • Teaching performance • Incentives • Faculty appraisal

  23. RANKINGS STRATEGY Case Study – HKUST • Research productivity and impact • Seed large collaborative projects • Mainland research operations and collaborations • Internationalization • Diversity in student recruitment • Global faculty recruitment • Student and faculty exchanges

  24. RANKINGS STRATEGY Case Study – HKUST • Funding and sources of incomes • Fundraising • Mainland funding sources • Large research funding • Faculty and staff strength • Maintain / improve faculty-student ratio

More Related