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Tourism ’ Marketing & Management Services . MBA Roberto Antonio Montes de Oca Osuna. General definition of Tourism Marketing & Management services. MANAGEMENT SERVICES : Are all the specialities you can incounter in Managing « Subjectives » & Objectives services :
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Tourism ’ Marketing & Management Services MBA Roberto Antonio Montes de Oca Osuna
General definition of Tourism Marketing & Management services. • MANAGEMENT SERVICES : • Are all the specialitiesyoucanincounter in Managing « Subjectives » & Objectives services : • The wayyou deal withit, • Customer care • Qualifyingrelation • The wayyou manage people (becausethey are verynumerous) • Pluri-ethnic& multicultural management
A historical perspective of World Tourism The tourism is the first economic sector in the modern world. it should have a very brilliant future in the next few year. • But clearly the forecasts are difficult and Marketing should help countries and the different actors of this sector to get some competititive advantage versus different actors. • The growth is incredible : in 1950 The number of international arrivals were around 25 million to over 700 million in 2002, corresponding to an average annual growth rate of 6.6 % or a multiplication by 25.
A historical perspective of World Tourism • Source: World Tourism Organization (WTO)
A historical perspective of World Tourism • During this period, development was particularly strong : • 1.in Asia and the Pacific (13 per cent on average a year) and • 2.in the Middle East (10%) • 3.while the Americas (5.4%) and Europe (6.3%), grew at a slower pace and below the world's average growth. New destinations are steadily increasing their market share while more mature regions such as Europe and the Americas tend to have less dynamic growth.
A historical perspective of World Tourism • Europe and the Americas were the main tourist-receiving regions between 1950 and 2000. Both regions represented a joint market share of over 95 per cent in 1950, 87 per cent forty years later and 76 per cent in 2000. • The regional ranking changed for the first time in 2001 as the Americas was overwhelmed by the exceptional performance of Asia and the Pacific, which ranked second in 2001 and 2002. • Source: World Tourism Organization (WTO)
A historical perspective of World Tourism • Source: World Tourism Organization (WTO)
Inbound Tourism - World's Top Tourism Earners • In 2002, the receipts earned by international tourism exceeded US$ 1 billion in more than 60 countries and territories. • The United States remained the unchallenged leader of the league of top earners, with over US$ 66 billion in international tourism receipts (14 % of the world total), in spite of the second yearly decrease (-13% and -7% respectively in 2001 and 2002). • Spain holds in the second position with US$ 34 billion, • followed by France and Italy with US$ 32 billion and US$ 27 billion respectively.
Inbound Tourism - World's Top Tourism Earners The first change in the ranking in 2002 comes from China, which, given its considerable good performance (+15%), moves up to the 5th position overtaking Germany. • The five most important destinations in terms of tourism receipts represent a share of 38 per cent of the worldwide total. • the group of the top 25 concentrates a share of almost 75 per cent.
