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Rotating Machines

Rotating Machines. 1. Content. 1. Company History. 2. Facts & Figures. 3. Backbone Organization. 4. HC-PARTS Program. 5. HC-CARGO Program. History of AA-RM. AA-RM supplies automotive components for the automotive industry

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Rotating Machines

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  1. Rotating Machines 1 1

  2. Content 1 Company History 2 Facts & Figures 3 Backbone Organization 4 HC-PARTS Program 5 HC-CARGO Program

  3. History of AA-RM • AA-RM supplies automotive components for the automotive industry • For more than 40 years we have continuously developed our concept • We have strong brands for new units and spare parts and for remanufactured units 1963: Holger Christiansen A/S was established in Esbjerg Denmark 1976: First production of starters and alternators 1985: The first sales subsidiary outside Denmark was established (UK) 1991: The first production plant outside Denmark was established (Germany) 1993 – 2005: Expansion of sale and production worldwide Sales subsidiaries in UK, Benelux, Sweden. France, Italy, US, Poland Production plants in Germany, Slovakia, Ukraine 2008: Acquisition by Bosch Group

  4. AA-RM is Part of the Bosch Group We keep vehicles moving!Within the Bosch Group, we are responsible for the worldwide Automotive Aftermarket.We fulfill the needs of manufacturers, trade partners, workshops and vehicle drivers.We provide a wide range of products and services from order fulfillment to technical service and diagnostics to complete business solutions.

  5. AA-RM Rotating Machines Car Multimedia Automotive Electronics Gasoline Systems Diesel Systems Electrical Drives AA-RM is Part of Bosch Automotive Aftermarket (AA) Starter Motorsand Generators Starter Motorsand Generators Chassis Systems Brakes Chassis Systems Control Steering Systems1) Automotive Aftermarket 1) ZF Lenksysteme GmbH (50 % Bosch-owned)

  6. AA-RM Rotating Machines OE-GB Responsibility Mixed Responsibility AA Responsibility AA-RM in the AA Family AA Management Board Business Units P Sales ETMarketing, Engineering & Production ECFinance, Logistics & Human Resources ENRegions NA, LA Spark Plugs AA Rotating Machines AA Diagnostics AA Powertrain Systems AA Brake Components AA Filter AA Wiper Systems AA / ED Responsible / Co-responsible Value chainProduction Engineering Sourcing Product Marketing

  7. AA-RM Rotating Machines AA-RM locations – Weare World wide Denmark, Esbjerg Ukraine, Krakovets China, Shenzhen Germany, Karlsruhe • Marketing starter • Marketing alternator • Starter, alternator, DC motor • Wiper blades and arms • Headquarter • Reman A/C compressors • Reman starter Taiwan, Taoyuan Germany, Göttingen Slovakia, Bernolákova Taiwan, Taipeh • Unipoint headquarter • OE-Production starter • Reman starter, alternator • Reman brake caliper • Starter, alternator,AC comp • DC motors • Reman alternator

  8. AA-RM Sales Companies We serve more than 13,000 customers worldwide and export to more than 80 countries. Furthermore, we are represented through sales and distribution companies Sweden HOLGER CHRISTIANSEN SVERIGE AB Denmark Germany HOLGER CHRISTIANSEN A/S HOLGER CHRISTIANSEN PRODUCTION GMBH HOLGER CHRISTIANSEN DEUTSCHLAND GMBH Great Britain HOLGER CHRISTIANSEN UK LTD Benelux Poland HOLGER CHRISTIANSEN BENELUX B.V. United States HOLGER CHRISTIANSEN POLSKA SP. ZO.O. HOLGER CHRISTIANSENNORTH AMERICA, INC France HOLGER CHRISTIANSEN FRANCE SARL Italy HOLGER CHRISTIANSEN ITALIA SRL Sales Company

  9. AA-RM Product Portfolio • High Performance – Bosch BX units • With a HP-product, the customer will feel no difference compared to the OE-unit. Sometimes, the performance and durability is even better, since critical areas in the design of the OE-product are often improved when the reman unit is reengineered for remanufacturing. With a HP-product, the customer can expect, that the product will not fail during the remaining lifetime of the vehicle. • Medium Performance – HC-Parts units • With a MP-product as HC-Parts you will also have products (Compressors and Alternators) which are remanufactured at OE-approved plants. Offering a comprehensive program range and a high market coverage. MP-products are also suitable for older cars where the customer can benefit from a very good price-performance-ratio. • Low Performance (LP) • Customers, who do want to keep their vehicle only for a limited period of time or who prepare it for sale, are the target group for LP-products. Although usually cheap, these products have not a good price-performance-ratio.

  10. Sales strategy AA-RM Products/Specifications/Sales Channel OES Specs + OES Services IAM Specs Automotive Aftermarket Rotating Machines 2.TL v Sub 1. TL v EX Independent Remanufacturers OES 1.TL

  11. The HC-CARGO Professional Backbone Organization

  12. HC-CARGO Product Marketing ”The catalogue in my hands covers only a small part of the complete HC-CARGO program. In all we offer about 30,000 product numbers. On a daily basis I work on extending the programme with new product numbers so we can serve you with the right products right on time!” Anja, Product Marketing 12

  13. For HC-CARGO Logistics is a Personel matter ”If you ask me, perfect logistics processes are indispensible in the automotive business. As a Logistics Manager I design the supply chain efficiently to ensure a reliable delivery to you. You can rely on both our comprehensive knowhow and on our state of the art warehouse system.”Anders, Logistics 13

  14. General Logistics Challenges • 35.000 different article numbers • 400 different suppliers from 37 countries • Top 50 suppliers delivers approx. 60% of purchase volume. • Create purchase orders and send them to the suppliers • 80% of the program is reordered weekly and the remaining 20% monthly • Internal flow of goods between the different HC subsidiaries • Follow up on order confirmations • Follow up on overdue deliveries • Urgent requests at suppliers or alternative suppliers Delievery rate: 95%

  15. HC-CARGO Purchasing • We have contact to more than 400 different suppliers from 37 countries ”Becoming an HC-CARGO supplier is not that easy. They have to fulfill a long list of preconditions and need to be DIN EN ISO 9001 certified. Last but not least they have to convince me. Together with the quality department I visit our suppliers and test them intensively before they deliver the first products.” Martin, Purchasing 15

  16. HC-CARGO Quality Our competent and dedicated engineering team ensures reliable and sustainable processes and product quality We are ISO 9001:2000 certified and work according to automotive standard From the first delivery on, samples are taken and tested before they are put on the shelves

  17. Efficient Warehouse Management for your satisfaction • Efficient warehouse elevators helps us get the right products to you fast and efficiently • We retrieve around 120 items per hour • To fullfill the differentiated customer demands we have arranged our working hours in multiple shifts • We ship around 400 small currier consignments based on orders given the same day • At the same time we pick and pack around 200 pallets which we ship by truck, ship or plan to our customers world wide – every day • We insure picking quality by using a practical scanning system

  18. HC-CARGO Delivery UPS / Courier consignment and ordinary parcel distribution orders received no later than 13.30 pm will de dispatched the same day. day to day delivery all over Europe within 2-3 days outside Europe urgent express deliveries world wide Multiple weekly Airfreight consignment for world wide deliveries Truck and sea freight deliveries: no minimum or maximum restrictions deliveries will be dispatched from our warehouse within 5 days depending on size All freight offered by HC-CARGO includes full coverage on transport damages

  19. The HC-CARGO Product Portfolio • One of the widest programs in the market, containing applications for cars, trucks, industrial machines, agricultural, marine and various outdoor power equipments • All units are sold outright (i.e. no core charge) • Catalogue with complete cross reference and application lists • The program offers repair solutions for all kinds of applications making it the most extensive range available. • The range includes all commonly used parts such as regulators, rectifiers, stators bearings and brushes, as well as frequently required components such as brackets, covers, pulleys, shafts nuts & mounting bushings. 19

  20. HC-CARGO - 30.000 New Units, Spare Parts and Accessories Starter/Alternators A/C compressors and dryers Spare Parts for Starters/Alternators/AC Compressors • 1300 p/n • 1600 p/n • 800 p/n • 8100 starter spare parts • 7700 alternator spare parts Workshop Consumables and Tools Electrical Parts and Engine Management Lighting 3400 p/n Tools, installation materials, relays, switches and sensors, sonnectors, cable and wiring 1400 p/n Sensors, diesel related relays, review cameras, parking system, ignition, wiper motors, gauges, washer pumps, axial fans and blowers 1300 p/n Work lamps, warning lights, beacons, reflex markings, bulbs

  21. HC-CARGO Catalogues Starters & Alternators Alternator and generator components Starter & Dynastarter components Cross reference list Alternator & Generator components Starter & Dynastarter components Electrical Parts & Engine management Lighting Applicationguide Workshop consumables and tools For Electrical Parts &Engine management A/C Compressors A/C Compressors Components

  22. HC-CARGO Sales Support Posters Brochures Sales Campaigns Promotional materials and merchandising

  23. HC-CARGO E-Cat On the website, with its clear, modern design, workshops, drivers and wholesalers will find everything they need to know about HC-CARGO and its broad product range. The simple navigation and intuitive user interface lead you straight to the information you are looking for • Search via... • HC-CARGO numbers • HC-CARGO product groups • Vehicle Application • OE-numbers • KBA number • Number plate (DK) • Get access to • Catalogues & brochures • E-Commerce • Contact information • And much more... 23

  24. HC-CARGO E-Commerce E-Commerce available 24/7 Search via… HC-CARGO numbers HC-CARGO product groups Application list OE-numbers KBA number Get access to… Product data sheets & photos Breakdown lists / Bill of materials (BOM) Your invoices Your backorders HC-CARGO PDF catalogues Place your order directly

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