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Entertainment and Marketing

Entertainment and Marketing. Chapter 8 and 10 Review. Entertainment Marketing.

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Entertainment and Marketing

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  1. Entertainment and Marketing Chapter 8 and 10 Review

  2. Entertainment Marketing • Entertainment Marketing, which is the process of developing, promoting, and distributing products, or goods and services, to satisfy customers’ needs and wants through entertainment, or any division, amusement, or method of occupying time.

  3. Entertainment Today • The entertainment industry is • Television • Internet • Radio • Recorded Music • Newspapers and Magazines • Video Games • Films • Amusement Parks

  4. $ Mula $ • The entertainment industry is a $200 billion market of products and services with one goal: • To provide diversion, excitement, and amusement.

  5. Entertainment Profits • Titanic was the first movie to earn more than $600 million in North America. • Earned over $1.2 billion internationally. • A wide release is a movie released in more than 2,000 theatres at one time.

  6. Entertainment Vocabulary • A preview is the release of a movie the evening before its official opening. • Matinees, or pre-evening shows, generally have less audience and lower-priced tickets. • Low-budget movies, generally those costing less than $250,000 to produce, have low advertising budgets.

  7. Entertainment Vocabulary • Media are the methods used for communicating or transmitting messages, which can be pure entertainment or marketing-related messages. • A fad is a short-term popular trend, style, product, or service. • Leisure is time free from work or duties.

  8. Entertainment Profits • The income from an international release of a movie can increase the box-office take by 50 to 100 percent over domestic ticket sales. • Cross-selling is another way for entertainment profits. It is the method of selling the customer additional related products tied to one name.

  9. Distribution of Entertainment • In the late 1990’s, the number of cable television networks, especially those with digital channels, increased greatly. • An MOU is a written agreement that contains voluntary technical standards. (This was important before everything went digital/analog)

  10. Distribution of Entertainment • HDTV, Satellite, and now the internet • Broadcast webs are groups of television networks, production studios, and related entertainment firms that produce shows in-house for their groups.

  11. Distribution of Entertainment • One company that controls several different areas of the same industry, is known as vertical integration. • Trailers are advertisements for upcoming movies. • Blair Witch Project and Paranormal Activity

  12. Distribution of Entertainment • DVDs, Hulu, Netflix, OnDemand, Itunes, Amazon are all at home entertainment. • Advertising for movies, POP (Point of Purchase), posters, apparel, etc.

  13. Music Industry • In the early 1980s, MTV appeared and revolutionized the music business with music videos. • In 2001 I-tunes launched itself and once again gave the music industry a make over.

  14. Marketing Music and Theatre • The music industry is growing rapidly. • Many different ways to receive music. • Websites list the Cds, Myspace, Itunes, Mp3’s, Facebook, YouTube, Mp4’s, Sirius, Spotify, Pandora. • Live performances, concerts, theatre tours.

  15. Types of Entertainment Business • Single Proprietorships- owned by one person • Partnerships- owned by two or more persons • Conglomerates- companies that have merged with or bought other companies to be larger and more competitive. Examples • The Walt Disney Company, Sony Entertainment, Viacom, Time Warner, 20th Century Fox

  16. Types of Entertainment Business • Break even costs and expenses are equal to income revenues. • Oligopoly are business situations in which a few firms affect but do not control an industry. • Affiliate is an independent broadcaster that contracts with larger national networks for programming. • Ratings are the rankings of TV-show or radio-show popularity in a certain time period. • Brick-and-mortar store is a retail business with a physical location or store site. • Nonprofit organization focuses on providing a service rather than a profit.

  17. Awards and Annual Events • The Oscars • The Grammys • The Emmys • The Tonys http://www.oscar.com/ http://www.grammy.com/ http://www.emmys.tv/ http://www.tonyawards.com/en_US/index.html

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