Undergraduate Recruiting and Department Promotion. The Problem!. 8 incoming freshman. The Cause???. Higher campus admission standards. Lower ACT scores for students from rural schools and low income communities. Working 4-6 h/d on farm? Higher Tuition.
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8 incoming freshman
The University of Wisconsin-Madison Dairy Science Department is the center of excellence and leadership in dairy science education and discovery, so you can be confident you’re gaining the ultimate college experience.
Establishing the Brand:Points of Differentiation
Direct mailings to prospective students
Trade magazine advertisements
Trade show booth graphics
Trade show participation and hooks
Recruiting CD Rom
Post-it-notes for parents
Dairy Science bookmarks
Communications and school year intern
News and feature press releases
Dairy Science golf outing
Dairy Science student ambassadors
High school senior open house
Capabilities brochure/folderRecruiting/Promotion Plan