Social Marketing in Health Promotion. Outline. Define social marketing Social marketing in health promotion. Definition. Social marketing is applying commercial marketing methods to the promotion of specific healthy behaviors in a targeted population group. Definition.
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Andreasen, AR. Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment. San Francisco, CA: Jossey-Bass; 1995.
Increase proportion of cancers detected earlier
Decrease deaths from oral cancer
2) lung and bronchus
3) colon and rectum
Oral Cancer is a Killer in MichiganYou can Make a Difference!
Each year there are over 1,000 new cases of oral cancer and about 250 deaths in our state.
The Detroit Oral Cancer Prevention Project is offering an ONLINE continuing educational program on oral cancer
Earn CME or CDE credit hours by accessing detroitoralcancer.org
Listen to the story of a survivor of oral cancer; watch videos and slide presentation on the diagnosis and prevention of oral cancer.
There is a nominal charge of $15 to issue a CME or CDE certificates
Access the CE program via detroitoralcancer.org
For questions: Call 734-615-7186
School of Dentistry, University of Michigan
This program is funded by the National Institutes of Health/National Institute of Dental and Craniofacial Research and the Delta Dental Fund of Michigan