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Engaging Your Board in the Fun of Fundraising. Today’s Format. Reality checks on Fundraising – Yes, even in this economy! How to woo your Board 3. Exercise – conquering challenges. Reality Check #1. Generosity prevails $307 billion a year in donations $252 billion from individuals

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engaging your board in the fun of fundraising
Engaging Your Board in the

Fun of Fundraising

today s format
Today’s Format
  • Reality checks on Fundraising – Yes, even in this economy!
  • How to woo your Board

3. Exercise – conquering challenges

(C) 2009 www.wendydyer.com

reality check 1
Reality Check #1

Generosity prevails

  • $307 billion a year in donations
  • $252 billion from individuals
  • $Trillions expected by 2017
  • People want to give money away, anyway - might as well be to you
  • Convincing not to make a gift – but to you

(C) 2009 www.wendydyer.com

reality check 2
Reality Check #2

(C) 2009 WD Inc. 314-303-3704 www.wendydyer.com

St. Louisans – particularly generous

  • $3.15 billion donated – 15% higher
  • 70% of households donate each year
  • $2,336 in average household donations
  • $50,000 – 100,000 most generous
  • Wealthier give less
  • Businesses $3,000 per employee – 4 x’s more
reality check 3
Reality Check #3

Fundraising is an Art – not a Science

  • Donors must see the need
  • Take them on the journey to see their place in solution

How?

  • Recognize that everyone wants to do good
  • Help people be the heroes they want to be
  • Start with your Board

(C) 2009 www.wendydyer.com

want to woo your board
Want to Woo Your Board?
  • Seven Healthy Habits built on main premise:

If They Like You…….

(C) 2009 www.wendydyer.com

slide7
#1

Know their motivations and needs

(C) 2009 www.wendydyer.com

why motivations
Why Motivations?

Board Member-First Philosophy

Ask them, every year:

  • Why did you join the board?
  • What are your expectations – are they met?
  • What is the #1 thing you’d like to accomplish during your time here?

(C) 2009 www.wendydyer.com

slide9
#2

Don’t overwhelm

(C) 2009 www.wendydyer.com

slide10
#3

Make organization’s needs clear – repeat and reinforce – use SIZZLE!

(C) 2009 www.wendydyer.com

sizzle power message
Sizzle = Power Message
  • Why?
  • Results?
  • How Much Does it Cost?
  • Who Cares?

Find places to repeat and reinforce so message sticks!

(C) 2009 www.wendydyer.com

slide12
#4

Cultivate insiders – power of peer to peer

(C) 2009 www.wendydyer.com

slide13
#5

Be a Chameleon

(C) 2009 www.wendydyer.com

you are paid to blend in
You Are Paid to Blend In
  • Yes! You can be yourself and adjust

Rock your career by learning to inspire:

  • Helpful people
  • Difficult people
  • Needy people
  • Slug-like people

(C) 2009 www.wendydyer.com

slide15
#6

When called upon – Fast and Flawless!

(C) 2009 www.wendydyer.com

slide16
#7

Be a Credit Giver, not Taker

(C) 2009 www.wendydyer.com

exercise
Exercise
  • Tackling Challenges!

(C) 2009 www.wendydyer.com

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