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Vision/Mission Statement & Resource Management. From Here to There. Vision statement   Mission statement   Principles/philosophy Goals Objectives. Vision Statement. A vision statement guides the organization to a better world A vision statement must:

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Vision/Mission Statement & Resource Management

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Vision/Mission Statement &Resource Management

From Here to There

  • Vision statement

  •   Mission statement

  •   Principles/philosophy

  • Goals

  • Objectives

Vision Statement

  • A vision statement guides the organization to a better world

  • A vision statement must:

    conform to the area of responsibility of the organization

    confine itself to education

    deal with something everyone concerned with the organization would like to see in the future

A vision provides more than a picture of the organization’s future

  • It is a critical ingredient for change

  • It represents a global, continual purpose for the organization

  • It electrifies and invigorates

  • It is the ultimate standard toward which all progress is measured

  • Its structure is less important than its effect on the values and behaviors of every member of the organization

Criteria for a great vision

Brief and memorable

Inspiring and challenging

Descriptive of the ideal

Appealing to employee, customers and stakeholders

Descriptive of future service levels

Idealistic, standing above the commonplace


Vision Statement: MOE, UPM & Faculty of Educational Studies

  • The Vision of Ministry of Education is Ideal school generates glorious generation (Sekolah unggul penjana generasi terbilang)

  • The Vision of UPM is to become a university of international repute (Menjadi universiti bereputasi antarabangsa)

  • The Vision of the Faculty of Educational Studies is to become a world class teaching and research centre in the field of education and human resource development.

Mission statement

  • Where a vision statement points the organization to the future, the mission statement explains what the organization is all about

  • A mission statement identifies what, and for whom, agencies, programs or subprograms do

  • The mission statement must answer the twin questions of;

    Why the organization was formed?

    What it is supposed to do?

  • Mission: A brief, comprehensive statement of purpose of an agency, program or subprogram

  • When writing a mission statement, consideration should be given to the following:

    Who we are?

    What do we do?

    For whom do we do?

    Why do we do it?

    Why are public resources devoted to this effort?

Three Basic Questions

  • What are the opportunities or needs the organization address?

  • What does the organization do to address those needs?

  • What principles and values guide the organization?

Mission Statement Criteria

  • Identify the overall purpose for the existence of the agency (statute, rules, executive order etc)

  • Identify the basic needs or distinct problems that the agency is designed to address

  • Identify clients, customers (both internal and external) of an agency

  • Help identify customer and stakeholders expectations/requirements/services/products provided to meet these requirements, processes and resources used to satisfy these requirements

  • Lead to the development of performance measures that reflect customer and stakeholder requirements

Defining the Mission Statement

  • Identify the original purpose of the agency

    Why does the agency exist?

    What are the mandates?

    What functions, products/services are or should be, provided?

  • Reflect the customer and stakeholder base in the statement

    Use the customer/stakeholder identification completed during the SWOT

  • Identify current needs or distinct problems

    How do current expectations differ from the original

    purpose of the agency?

  • What are the primary needs/problems that have to be addressed?

  • Review and revise existing mission statements and draft new statement as appropriate, based upon the previous question

    Has the mission changed? (through legislation)

    Are the missions clearly understood by employees, customers and clients?

  • Applying SWOT

    Reviewing internal strengths and weaknesses

    Identifying external opportunities and threats

Mission Statements ofWell-known Companies

  • Wal-Mart:

    To give ordinary folk the chance to buy the same thing as rich people

  • 3M

    To solve unsolved problems innovatively

  • Walt Disney

    To make people happy

Faculty of Educational StudiesUniversity Putra MalaysiaMission Statement

  • To become a pioneering centre for knowledge and learning that contributes to the advancement of humankind in the field of education and human resource development.

  • Menerajui penerokaan ilmu dan kemahiran yang menyumbang kepada kemajuan dalam bidang pendidikan dan pembangunan sumber manusia.

UPM Mission Statement

  • The university’s mission is to be a leading center of learning and research, contributing not only towards the creation of wealth and nation building but also towards universal human advancement and discovery of knowledge.

    Menjadi Pusat Pembelajaran dan Penyelidikan yang utama, yang memberikan sumbangan bukan sahaja kepada pembentukan kekayaan dan pembangunan negara bangsa, tetapi juga kepada kemajuan manusia dan penerokaan ilmu sejagat.

Mission Statement of MOE (KPM)

  • To develop a world class quality education system which will realize to the full potential of the individual and fulfill the aspiration of the Malaysian nation.

    A vision without a mission is an impractical notion.

    A mission without values could lead to an ‘ends justifies any means’

    Your thoughts!!!

Dissemination of Vision, Mission and Educational Goals (UPM)

  • Made known to the internal and external stakeholders through:

  • Print media: Strategic Plan 2001 – 2010 (Rev. 2007), faculty guide, posters, academic calendars, various university publications …

  • Electronic media: University Website and Putra FM Radio

  • Others: In-service training, workshops, meetings, staff associations, and alumni activities

  • Through Corporate Communication Divisions


  • Principles are core values and philosophies that describe how an agency conducts itself in carrying out its mission

  • Philosophy deals with belief systems and tries to explain certain phenomena:

    How do individuals learn?

    What is knowledge?

    Where does knowledge come from?

    What are values?

    Where do values come from?

Principles also:

serve as criteria to guide decision-making at all levels of an agency

express the common values that can be embraced by the whole organization

are powerful instruments for changing organizational culture

motivate employees

  • How an individual believes children learn will greatly determine the methods used to teach.

  • The philosophical statement of a school system should confine itself to answering the questions of belief listed above.

  • A philosophical statement should address: How individuals learn? The type of setting that is conducive to learning. The larger picture of values and where knowledge originates.

Educational Philosophy

  • Education in Malaysia is an on-going effort towards further developing the potential of individuals in a holistic and integrated manner, so as to produce individuals who are intellectually, spiritually, emotionally and physically balanced and harmonious, based on firm belief in God. Our efforts are focused towards creating Malaysian citizen who are knowledgeable and competent, who possess high moral standards, and who are responsible and capable of achieving a high level of personal well-being and able to contribute to the harmony and prosperity of the family, the society and the nation at large.


  • The goals of an organization can never be achieved but are something towards which an organization works (Earthman, 1992)

  • Goals are the desired end result, generally after three or more year

  • The goal statements should reflect vision, mission, and philosophical statements

Criteria for Goals

Goals will be in harmony with, and clarify the agency vision, mission and principles/philosophy

Goals will address priorities and the results of the internal/external assessment and may be developed in response to strategic issues

Goals will remain essentially unchanged

Goals will normally encompass a relatively long


Goals will address the gaps between the current

and desired level of service

Faculty of Educational Studies Aim/Goals

  • To produce graduates who excel, publish quality research and provide professional services in the field of education and human resource development in order to meet the demands of the nation.

  • Melahirkan graduan yang cemerlang, penyelidikan berkualiti dan memberi khidmat profesional dalam bidang pendidikan dan pembangunan sumber manusia untuk memenuhi keperluan negara.

UPM Goals (10)

  • To produce quality graduates who are competitive and resilient

    (Melahirkan graduan yang berkualiti, berdaya saing dan berusaha untuk terus maju.)

  • To enhance the quality of UPM students through inculcation of soft skills

    (Memperkasakan pelajar UPM dengan penguasaan kemahiran insaniah.)

  • To transform UPM into a renowned university

    (Menjadikan UPM sebagai Universiti Penyelidikan yang terkemuka.)

  • To strengthen UPM as a center of excellence in agriculture education and research

    (Memperkasakan UPM sebagai pusat kecemerlangan pendidikan dan penyelidikan pertanian.)

  • To broaden and strengthen UPM network with industry and society

    (Meningkatkan jalinan industri dan masyarakat )

  • To manage human capital and work environment effectively

    (Mengurus modal insan dan persekitaran kerja dengan cemerlang.)

  • To enhance a quality management system based on good practice

    (Mengurus modal insan dan persekitaran kerja dengan cemerlang.)

  • To efficiently generate and manage the financial resources of UPM

    (Menjana dan mengurus sumber kewangan universiti secara cekap dan berkesan. )

  • To make UPM fully connected based on information and communication technology

    (Menjadikan universiti terhubung sepenuhnya dengan berasaskan ICT. )

  • To strengthen UPM through alumni involvement

    (Memperkasakan UPM melalui Alumni )

Reflection of UPM Goals (Educational)

  • To produce quality graduates who are competitive and resilient

    Learning outcome: social responsibility, research attainment, community involvement, ethical values, and leadership

  • To enhance quality of UPM’s students through inculcation of soft skills

    Learning outcome: social responsibility, research attainment, community involvement, ethical values, and leadership

  • To transform UPM into renowned research university

    Learning outcome: Research attainment and leadership

  • To strengthen UPM as a center of excellence in agriculture education and research

    Learning outcome: social responsibility, research attainment, community involvement, ethical values, and leadership

Behavioral Objectives

  • Objectives are specific measurable targets for accomplishing goals

  • There must some way to measure the effectiveness and efficiency of the organization in working towards its goals

  • They are written in terms of observable student behavior that can be measured by some type of instrument

Criteria for Objectives

Good objectives will be SMART

  • Specific

  • Measurable

  • Aggressive but attainable

  • Results oriented

  • Time-bound (specify a relatively short time frame for meeting objectives – from a few weeks to no more than a year)

Examples of SMART/Not SMART Objectives

  • To reduce processing time.

  • To reduce by 5% the average cost of processing new hires by June, 15, 2001 (SMART)

  • To reduce highway deaths.

  • To reduce the highway deaths rate by 10% in FY 2001.(SMART)

Objectives of MOE

  • To produce loyal and united Malaysian.

  • To produce happy, well mannered individuals who have faith, knowledge and vision.

  • To prepare the nation’s human resource for development needs.

  • To provide educational opportunities for all Malaysians.

References for the Development of School Vision and Mission

  • Current development in and outside the country)

    (Perkembangan semasa di dalam dan di luar negara)

  • Vision 2020 (Wawasan 2020)

  • National Philosophy of Education (Falsafah Pendidikan Kebangsaan)

  • Student potentials (Potensi murid)

  • Needs of local communities (Keperluan masyarakat setempat)


Proses pembinaan visi dan misi sekolah

  • Pendekatan Top-down vs. Bottom-up

  • Digubal secara kolektif oleh semua guru

  • Dipersetujui dan difahami oleh staf sokongan, murid dan ibu bapa

  • Disebarluas dengan mendokumentasikannya (edaran)

  • Dipamerkan di tempat-tempat yang strategik

  • Dikaji semula dari semasa ke semasa

Kandungan Pernyataan Visi dan Misi

  • Pernyataan visi dan misi perlu mengandungi :

    Elemen pembentukan model murid lepasan sekolah

    Elemen pembentukan model sekolah berkesan

    Penyelesaian isu dan masalah pendidikan dalam konteks pembangunan bangsa dan negara

Penghayatan Visi dan Misi Sekolah

  • Guru dan staf sokongan dapat:

    Menyatakan visi dan misi

    Menjelaskan visi dan misi

    Mempercayai visi dan misi

    Visi dan misi menjadi sasaran untuk pembangunan pengurusan dan pentadbiran sekolah, amalan mengajar, kokurikulum dan kerja komuniti

  • Murid dapat:

    Menyatakan visi dan misi

    Menjelaskan visi dan misi

    Mempercayai visi dan misi

  • Visi dan misi menjadi sasaran untuk pembangunan pengurusan dan pentadbiran sekolah, amalan mengajar, kokurikulum dan kerja komuniti

Impak Visi dan Misi

  • Visi dan misi dapat memberi impak ke atas perlakuan warga sekolah:

    Menunjukkan peningkatan prestasi dalam proses pengajaran dan pembelajaran

    Menunjukkan peningkatan dalam proses persekolahan

    Menghasilkan kualiti produk yang tinggi

    Mewujudkan identiti budaya/etos sekolah

Key Elements of MalaysianEducation System

  • Access to education

  • Equity in education

  • Quality in education

  • Efficiency and effectiveness of management education

National Education Blue Print (PIPP)

The Six Strategic Thrusts:

  • Nation building

  • Develop human capital

  • Bridging gap in education

  • Strengthen national schools

  • Elevate the teaching profession

  • Propel excellence of educational institutions

Education NKRA

  • The four (4) thrusts:

  • 72% enrolment across 4+ and 5+ cohorts by 2010

  • 90% literacy and numeracy by 2010 (LINUS screening Literacy and Numeracy Screening)

  • Target of 20 HPS (High Performing Schools) by 2010

  • 2% of principals rewarded by 2010

Pengurusan Sumber Organisasi

  • Pengurusan struktur organisasi

    Sekolah mempunyai struktur organisasi

    Sekolah menyediakan perincian tugas guru dan staf sokongan

    Sekolah mempunyai sistem fail

  • Pengurusan prasarana

    Sekolah menguruskan kawasan bangunan sekolah

    Sekolah mengurus perabot dan kemudahan asas

    Sekolah menyelenggarakan sumber pendidikan

  • Pengurusan sumber manusia

    Sekolah mengagihkan tugas guru dan staf sokongan

    Sekolah mengadakan peraturan sekolah untuk guru, staf sokongan dan murid

    Sekolah mengawal tatatertib guru dan staf sokongan

    Sekolah melakukan program orientasi kepada guru/staf baru

    Sekolah melakukan program pemajuan staf

  • Pengurusan kebajikan guru, staf sokongan dan murid

  • Pengurusan hubungan komuniti

Pengurusan Program Pendidikan

  • Pengurusan perancangan strategik

    Sekolah menyediakan pelan strategik

    Sekolah menyediakan pelan tindakan

    Sekolah melaksanakan program, projek/aktiviti pelan strategik

  • Pengurusan program kurikulum

    Jawatankuasa kurikulum sekolah merancang dan melaksanakan program/projek/aktiviti

    Pengagihan tugas mengajar dan hal-hal kurikulum

Sekolah menyediakan jadual waktu mengajar

Panitia mata pelajaran menguruskan hal-hal pengajaran dan pembelajaran

Sekolah melaksanakan penyeliaan dan pencerapan

Pelaksanaan Program Pedagogi dan Pandragogi

  • Guru mengadakan rancangan tahunan sekolah

  • Guru menyediakan rancangan pelajaran harian

  • Guru melaksanakan set induksi

  • Guru menyampaikan pelajaran

  • Guru merangsang murid untuk terlibat dengan pembelajaran

  • Guru mengeksploitasikan pelbagai kecerdasan murid

Pengurusan dan PelaksanaanProgram kokurikulum

  • Sekolah menyediakan objektif kokurikulum

  • Jawatankuasa kokurikulum sekolah berfungsi dengan sewajarnya

  • Sekolah melaksanakan program/projek/aktiviti kokurikulum

  • Sekolah memberikan sumbangan kepada masyarakat luar dalam aktiviti kokurikulum

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