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MKT PRESENTATION. APRIL RESULT. HONEYMOON RESULT APR VS MAR. ACTIVATION RATE BREAK-DOWN. MONTH APRIL:. PUSH SALES APRIL. MIX & MATCH APRIL. 1 st DAY CAT 27 (5 TH APRIL). Total sales (exclude promo) = 718,805,500 VND Total Cost = 110,000,000 VND (18 %) Net profit = 608,805,500 VND.

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MKT PRESENTATION

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Mkt presentation

MKT PRESENTATION

APRIL RESULT


Honeymoon result apr vs mar

HONEYMOON RESULT APR VS MAR


Activation rate break down

ACTIVATION RATE BREAK-DOWN

MONTH APRIL:


Push sales april

PUSH SALES APRIL


Mix match april

MIX & MATCH APRIL


1 st day cat 27 5 th april

1st DAY CAT 27 (5TH APRIL)

Total sales (exclude promo) = 718,805,500 VND

Total Cost = 110,000,000 VND (18%)

Net profit = 608,805,500 VND


Lucky draw 9 th april

LUCKY DRAW 9TH APRIL

Total sales (exclude promo) = 217,812,500 VND

Total cost = 11,500,000 VND (5%)

Total Net profit = 206,312,500 VND


Bc contest to get free cat 27 vs bc contest to get free ds

BC CONTEST TO GET FREE CAT 27Vs BC CONTEST TO GET FREE DS

MARCH

APRIL


Sophie outlet 7 april

SOPHIE OUTLET 7 - APRIL


Mkt presentation1

MKT PRESENTATION

MAY - JUNE PLAN


Pushsales catalog 28

PUSHSALES CATALOG 28


Adidas price list cat 28

ADIDAS PRICE LIST CAT 28


Sophie outlet 8

SOPHIE OUTLET 8


Bc contest 20 th may

BC CONTEST 20TH MAY


Activity for 20 th may

ACTIVITY FOR 20TH MAY


Bc contest from 2 5 16 5

BC CONTEST FROM 2/5 – 16/5


Buy 1 get 1 free

BUY 1 GET 1 FREE


Facebook may

FACEBOOK MAY


June july plan

JUNE - JULY PLAN

  • INTERNATIONAL KID ACTIVITIES:

  • *Đồnggiá 199.000 VNĐ chotúixách, quầnáo, ví & đồnghồ

  • *Rútthămtrúngthưởng5 máyhọcngoạingữ EZ-TALK 2.500.000 VNĐ

  • WORLDCUP PROJECTS:

  • *Cuộcthitrangtrí BCs theme worldcup -> thưởng booth trưngbày3Mil (lịchthiđấu & kếtquảcácvòngphảiđược update tại Showroom & BC)

  • *Cuộcthitrên FB dựđoánđộichiếnthắngvớigiátrịquàthưởngtăngdần (600K,1Mil,3Mil & dựđoántỷsốvòngchungkếtđểthắngTV8Mil)

  • *Chươngtrình Promotion offline:

  • +Vòngtứkết: Muahàngtặngphiếu Big C trịgiá100K

  • +Vòngbánkết: Rútthămtrúngthưởngđầuthu K+ trịgiá1 Mil

  • +Vòngchungkết: Rútthămtrúngthưởng Notepad trịgiá8Mil


Current media coverage

CURRENT MEDIA COVERAGE

MODE&CS

2 LẦN/ THÁNG

NEWLIFESTYLE

1 LẦN/ THÁNG

YOUNGSTYLE

1 LẦN/ THÁNG

GIA ĐÌNH TRẺ

1 LẦN/ THÁNG

BẾP GIA ĐÌNH

1 LẦN/ THÁNG

THẾ GIỚI GĐ

2 LẦN/ THÁNG

8SHOWBIZ

4 LẦN/ THÁNG

DIENDANDOANHNGHIEP

4 LẦN/ THÁNG

NGOISAO.VN

4 LẦN/ THÁNG


Branding project

BRANDING PROJECT

  • FACEBOOK:

  • TARGET AFTER 3 MONTHS: INCREASE 20K LIKES, 10K REACH, 5K ENGAGEMENT

  • WEBSITE & SEO:

  • RESTRUCTURE WEBSITE. AFTER 1 MONTH, REACH DAILY VISIT 2K, AFTER 3 MONTHS, REACH DAILY VISIT 12 – 15K

  • AFTER 3 MONTHS: WEBSITE REACH TOP 10 GOOGLE SEARCH

  • RUN GOOGLE ADWORDS, PUSH BACKLINK

  • FORUM SEEDING: WEBTRETHO, LAMCHAME, EVA

  • 2 TOPICS/ MONTH. EACH TOPIC HAVE 60 COMMENTS & 1K VIEW


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