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MKT PRESENTATION. APRIL RESULT. HONEYMOON RESULT APR VS MAR. ACTIVATION RATE BREAK-DOWN. MONTH APRIL:. PUSH SALES APRIL. MIX & MATCH APRIL. 1 st DAY CAT 27 (5 TH APRIL). Total sales (exclude promo) = 718,805,500 VND Total Cost = 110,000,000 VND (18 %) Net profit = 608,805,500 VND.

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MKT PRESENTATION

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MKT PRESENTATION

APRIL RESULT


HONEYMOON RESULT APR VS MAR


ACTIVATION RATE BREAK-DOWN

MONTH APRIL:


PUSH SALES APRIL


MIX & MATCH APRIL


1st DAY CAT 27 (5TH APRIL)

Total sales (exclude promo) = 718,805,500 VND

Total Cost = 110,000,000 VND (18%)

Net profit = 608,805,500 VND


LUCKY DRAW 9TH APRIL

Total sales (exclude promo) = 217,812,500 VND

Total cost = 11,500,000 VND (5%)

Total Net profit = 206,312,500 VND


BC CONTEST TO GET FREE CAT 27Vs BC CONTEST TO GET FREE DS

MARCH

APRIL


SOPHIE OUTLET 7 - APRIL


MKT PRESENTATION

MAY - JUNE PLAN


PUSHSALES CATALOG 28


ADIDAS PRICE LIST CAT 28


SOPHIE OUTLET 8


BC CONTEST 20TH MAY


ACTIVITY FOR 20TH MAY


BC CONTEST FROM 2/5 – 16/5


BUY 1 GET 1 FREE


FACEBOOK MAY


JUNE - JULY PLAN

  • INTERNATIONAL KID ACTIVITIES:

  • *Đồnggiá 199.000 VNĐ chotúixách, quầnáo, ví & đồnghồ

  • *Rútthămtrúngthưởng5 máyhọcngoạingữ EZ-TALK 2.500.000 VNĐ

  • WORLDCUP PROJECTS:

  • *Cuộcthitrangtrí BCs theme worldcup -> thưởng booth trưngbày3Mil (lịchthiđấu & kếtquảcácvòngphảiđược update tại Showroom & BC)

  • *Cuộcthitrên FB dựđoánđộichiếnthắngvớigiátrịquàthưởngtăngdần (600K,1Mil,3Mil & dựđoántỷsốvòngchungkếtđểthắngTV8Mil)

  • *Chươngtrình Promotion offline:

  • +Vòngtứkết: Muahàngtặngphiếu Big C trịgiá100K

  • +Vòngbánkết: Rútthămtrúngthưởngđầuthu K+ trịgiá1 Mil

  • +Vòngchungkết: Rútthămtrúngthưởng Notepad trịgiá8Mil


CURRENT MEDIA COVERAGE

MODE&CS

2 LẦN/ THÁNG

NEWLIFESTYLE

1 LẦN/ THÁNG

YOUNGSTYLE

1 LẦN/ THÁNG

GIA ĐÌNH TRẺ

1 LẦN/ THÁNG

BẾP GIA ĐÌNH

1 LẦN/ THÁNG

THẾ GIỚI GĐ

2 LẦN/ THÁNG

8SHOWBIZ

4 LẦN/ THÁNG

DIENDANDOANHNGHIEP

4 LẦN/ THÁNG

NGOISAO.VN

4 LẦN/ THÁNG


BRANDING PROJECT

  • FACEBOOK:

  • TARGET AFTER 3 MONTHS: INCREASE 20K LIKES, 10K REACH, 5K ENGAGEMENT

  • WEBSITE & SEO:

  • RESTRUCTURE WEBSITE. AFTER 1 MONTH, REACH DAILY VISIT 2K, AFTER 3 MONTHS, REACH DAILY VISIT 12 – 15K

  • AFTER 3 MONTHS: WEBSITE REACH TOP 10 GOOGLE SEARCH

  • RUN GOOGLE ADWORDS, PUSH BACKLINK

  • FORUM SEEDING: WEBTRETHO, LAMCHAME, EVA

  • 2 TOPICS/ MONTH. EACH TOPIC HAVE 60 COMMENTS & 1K VIEW


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