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Logo Design in Black & White

Logo Design in Black & White. Ravens. CBS TV. Dunkin Donuts. Dodge. ESPN Network. Firestone. Apple. Johnson & Johnson. Ford Motors. General Mills. Hoover. Hilton Hotels. IBM. John Deere. K-Mart. Kodak. LG Electronics. Motorola. Mercedes Benz. Nabisco. NBC TV. Quizznos.

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Logo Design in Black & White

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  1. Logo Design in Black & White

  2. Ravens CBS TV Dunkin Donuts Dodge ESPN Network Firestone Apple Johnson & Johnson Ford Motors General Mills Hoover Hilton Hotels IBM John Deere K-Mart Kodak LG Electronics Motorola Mercedes Benz Nabisco NBC TV Quizznos Radio Shack Rolls Royce Suzuki Toyota United Airlines Play Station Vans Chevrolet White Castle Whirlpool Yahoo Verizon X-Box

  3. Logo Design in Black & White • What do They all Have in Common? • Simple Shapes & Text • Most Designs are easily recognized • Not Very Complicated

  4. Logo Design in Black & White • To Begin With/ Start Simple • Use simple shapes/ Repeat those shapes/Rotate/ Re-Size

  5. Logo Design in Black & White • Try Experimenting with Lines • Try Thick, Thin, Wavy • Mix it up, Experiment

  6. Logo Design in Black & White • Now Combine Elements to Create Designs • Interesting Designs are the simplest • Remember a key rule • K.I.S.S. • Keep It Stupid Simple

  7. Logo Design in Black & White • To Start With, Create a series of sketchescalled “Thumbnails” • Thumbnails are Quick, Easy, Sketchesdesigned for “exploring Ideas • Not Very Detailed • Used for “Ideas”

  8. Logo Design in Black & White • For Today.. • Start with a series of “Thumbnail Sketches” • Will do an exercise drawing out 3 ideas • Will complete 2 more on your own • Pick best idea and work out on computer • Work directly into computer

  9. Logo Design in Black & White • Project • Create New Logo for existing Company • 5 Black and White Versions • THEN 2 “Color” versions to follow • Sketches are worth 25 pts. of final grade

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