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Finding & Marketing Foster Volunteers for Kitten Adoption

Learn how to find and foster volunteers to help with kitten adoption. Discover effective marketing strategies to get your kittens adopted quickly and efficiently.

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Finding & Marketing Foster Volunteers for Kitten Adoption

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  1. Marketing How to find foster volunteers and How to get your kittens adopted

  2. How to Find Foster Volunteers Word of Mouth Have your current volunteers tell people about what they love to do. • Friends • Co-workers • Other parents • School • Gym • Classes

  3. How to Find Foster Volunteers • Brochures • Posters • Flyers • Table Tents • Direct Mail – will get you donors too. • Community Events Get the Word Out!

  4. How to Find Foster Volunteers • Website • Facebook • Instagram • Twitter • Blogs • Craig’s list • Weekly media spots

  5. How to Find Foster Volunteers Adopters who want the pick of the litter

  6. How to Find Foster Volunteers Temporary Foster Homes – Turn Good Samaritans into volunteers.

  7. How to Find Foster Volunteers • Firehouse • Paramedics • Nurses • Vet Assistants • CVT’s • Anyone in the medical field – Human or animal

  8. Now You Have Foster Homes Filled with Kittens Time to get them adopted!

  9. How to Market Foster Kittens – Petfinder/Adopt-a-Pet • Clear photos – making eye contact • Tight face shot • Body shot • Sibling shot, or mom and kitten • Toy increases click-through rate • Add a video

  10. How to Market Foster Kittens – Petfinder/Adopt-a-Pet Write Bios That Will Be Read! • Write from the kitten’s perspective • Write about the kitten from what you see – Mix it up! • Keep it positive – I would do best with kids 10 and older • Keep it short and easy to read • Don’t state the obvious – I am a black and white kitten…

  11. Sample Bio and Picture My name is Jelly, and my sister is Peanut Butter. We are friendly, playful kittens that like to snuggle after we have played. We have a lot to learn, but we are smart! We already learned about litter boxes and got an A+. Please come play with us today, and take both of us home. Who can have Jelly without Peanut Butter?

  12. How to Market Foster Kittens – Kitten List • Put it on your website as a .pdf • Hand it out at the shelter • Foster parents refer to other kittens • Hand it out at offsite adoption locations

  13. How to Market Foster Kittens - Website

  14. How to Market Foster Kittens – Social Media • Don’t overwhelm your Facebook fans, but send out something when a good story comes in, or if you need an item like KMR – use this format to find foster homes. • Twitter can take more posts – good for retweet or advertising. • Instagram can take frequent posts. Good for behind the scenes. Can regram from your foster homes. • Images should make fostering look fun. Photos and videos should be clear, clutter free, and clean.

  15. How to Market Foster Kittens –Newspaper ads/Craig’s List ads • Newspaper – go big • Local papers will often donate space to your shelter. Offer pictures. • If there is a pet column, try to get in! • Craig’s List – find homes for kittens • Screen as you always would • Only post highly desirable kittens

  16. How to Market Foster Kittens –Offsite Adoption Locations

  17. Adoption Event Ideas

  18. Adoption Event Ideas • 100 kittens for adoption • Face Painter • Clown • Refreshments • Great decorations • Lots of AC’s & volunteers

  19. Kitten Palooza – The Early Years

  20. Kitten Palooza - Lessons Learned • Managed flow • Wristbands • Kittens in one location • Only altered* • Intake planning • Temp. fosters

  21. Questions?

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