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Icelandic Environmental Assembly

Icelandic Environmental Assembly. Nature, outdoor access and tourism –The Scottish experience. Education Visitor Experience Sustainablity. Strategic Legislation Partnership. 11,800km Coastline 800 islands 30,000 freshwater lochs 6,600 river systems. Species +90,000

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Icelandic Environmental Assembly

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  1. Icelandic Environmental Assembly Nature, outdoor access and tourism –The Scottish experience

  2. Education Visitor Experience Sustainablity • Strategic • Legislation • Partnership

  3. 11,800km Coastline 800 islands 30,000 freshwater lochs 6,600 river systems Species +90,000 World class habitats

  4. “A destination of first choice for a high quality, value for money and memorable customer experience, delivered by skilled and passionate people.”

  5. Nature based tourism - £1.4 bn • Whale and dolphin £3.4m • Visits to osprey sites £1.7m • Angling on the river Tweed £12.5 m

  6. National Walking and Cycling Network

  7. Partnership – Scottish Canals, Sustrans, Scottish Natural Heritage • 1750km • 50 projects • 20 years

  8. Land Reform (Scotland) Act 2003 Scottish Outdoor Access Code

  9. Respect the interests of other people; Care for the environment; Take responsibility for your own actions.

  10. 5 million visitors • Access authorities

  11. Assets • Nature, heritage and activities • Business tourism • Destination towns and cities • Events and festivals

  12. Capabilities • Quality and service • Food and drink • Sustainability • Digital connectivity

  13. Consumer demand: what do visitors want?

  14. Flows to the Future – walkway & viewing platform

  15. Doubling of visitors to 9,000 – 5 years • £10.2m return on investment • 18 Sq Km peatland restored

  16. Green Team Renewables Active travel Energy efficiency Local products

  17. 5 star visitor attraction

  18. Summary of key messages • Strategic • Legislation • Partnership • Education • Visitor Experience • Sustainability

  19. Thank you for listening

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