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Voice User Interfaces—unlocking Data Service on Mobile Phones March 2008

Voice User Interfaces—unlocking Data Service on Mobile Phones March 2008. Vision. Unlocking access to mobile content with mobile Voice User Interface. Mobile Internet held hostage by 12 keys Less than ⅓ use mobile web browsers 1 Less than ¼ download applications 2

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Voice User Interfaces—unlocking Data Service on Mobile Phones March 2008

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  1. Voice User Interfaces—unlocking Data Service on Mobile PhonesMarch2008

  2. Vision Unlocking access to mobile content with mobile Voice User Interface • Mobile Internet held hostage by 12 keys • Less than ⅓ use mobile web browsers1 • Less than ¼ download applications2 • Barely half (54%) have bought ringtones, games, or other content • 85% of mobile TV users abandoned the service after just one viewing, underscoring the user interface difficulties facing mobile multimedia services3 • > 70% of subscribers who signed up for content bundles failed to actually consume any mobile content, indicating that usability, not price, was the culprit3 Statistics are US only Merrill Lynch, June 2007 Telephia bill & survey analysis of subscriber behavior during Q1 2007 Cellular News - Ease-of-use Outranks Price As Key Barrier to Mobile Data Usage, Feb 2008

  3. Opportunity—Unlocking the Growth Carriers are looking to data as the primary source of ARPU growth US Data ARPU Projections US Data ARPU Breakdown Source: IDC, Gartner

  4. Why vlingo? • Vlingo's unique breakthrough user experience • Only voice UI that can work seamlessly across all apps • Unmatched accuracy • Adapts and improves with users and usage • User not constrained to particular grammars • Simple integration • ASP business model eliminates upfront costs • No training required • Not tied to specific application

  5. 2008 Emerging Mobile Player to Watch In a report published on February 6, 2008, vlingo was identified by IDC as one of "Ten Emerging Mobile Players to Watch in 2008” “IDC believes that voice/speech technology will continue to play a critical role in mobility for both the consumer and enterprises. vlingo has assembled a strong field of technology experts and experienced managers to address the need to deploy speech technology across a broader set of applications, in a more efficient and rapid manner and across a more open environment.”

  6. End-User vlingo Press Reviews

  7. Demo

  8. Technology

  9. Adaptive HLMs • HLMs = Hierarchical Language Models • Based on Statistical Language Models • 10 Patents filed • New approach which efficiently scales to millions of words • General Web Search • Directory Assistance / Yellow pages / Local Search • Navigation Destination Entry • Messaging • Social networking • Adaptation • Per user • Across users

  10. Better User Interface—Allows for Adaptive Loop • Drop down list for possible mis-recognitions for easy corrections • Speak type over words to correct them • Freely mix talking and typing ASR Models Usage Data Recognize • Corrections captured at vlingo server to improve recognition for individual users and across users • Network effect– the more users the better the system, creating barrier to entry

  11. Business Model • ASP model • Quickly voice enable mobile apps • Developer program • Revenue model • Subscription per user per month • Usage based-pay per session • Revenue share

  12. Go to Market • Initial targets: mobile app providers • Local search • Navigation • Content • Future targets: wireless operators • Per user per month revenue model • First deployments Q108 • Local search • Navigation

  13. Experience Executive Management John Elliott, VP Sales • Director of Service Provider Sales, Nuance • VP and Founder, Vision Forge Ventures • National Accounts Manager, AT&T Wireless • Charlie Rutledge, VP Operations & Customer Support • VP of Professional Services, SpeechWorks/ScanSoft • Sr. Manager, Accenture • Systems /Telecomms /Operations, Exxon & USX Dave Grannan, President & CEO • General Manager, Nokia • President & CEO, Geoworks • AVP & General Manager, Sprint PCS Mike Phillips, Co-founder & CTO • CTO, ScanSoft (Now Nuance) • CTO and founder, SpeechWorks • Research background MIT and CMU John Nguyen, Co-founder & VP Engineering • VP of Engineering, Groove Mobile • Sr. Director, Network ASR, ScanSoft/Speechworks • Ph.D. Computer Science, MIT Experienced Team Investors & Board Izhar Armony, Charles River Ventures Bob Davoli, Sigma Partners Jeff Dunn, Former CEO Nickelodeon Enterprises • 35 Headcount as of February 1, 2007 • 27 engineers 4 PHD’s • Top MIT and CMU speech scientists • 8 Sales/Marketing • 5 with 12+ years in carrier/software

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