Industry liaison a model for building industry academic research capacity caura november 2013
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Industry Liaison: A model for building industry-academic research capacity CAURA November 2013. Agenda. What is industry liaison? Why is it important? Example - U of G model Model in action Case study Discussion. What is Industry Liaison. Why is Industry Liaison Important?.

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Industry liaison a model for building industry academic research capacity caura november 2013

Industry Liaison: A model for building industry-academic research capacityCAURA November 2013


Agenda
Agenda research capacity

What is industry liaison?

Why is it important?

Example - U of G model

Model in action

Case study

Discussion


What is industry liaison
What is Industry Liaison research capacity


Why is industry liaison important
Why is research capacityIndustry Liaison Important?

Increase industry sponsored research investment

Funding imperative - industry partnership

Enhances reputation of institute

Accelerate adoption of new techs in industry through applied research

Enhance entrepreneurship

Create jobs

Add to prosperity through economic development


U of g industry liaison model
U of G research capacityIndustry Liaison Model

Outside in

Talent-based IL team

Wildly Important Goal (WIG)

ACT! (CRM)

Metrics


Best practices

Best Practices research capacity

Focus on RELATIONSHIPS

Know what interests industry:

Speed, leverage, reputation, IP

…AND faculty:

Students, money, longevity, publications, IP?, autonomy

Know your funding programs


Qualify industry liaison leads
Qualify Industry Liaison Leads research capacity

Authority

Cash

Timing

Identity

Obstacles

Need

Expectations


Experiences

Experiences research capacity

Long term process (6+ months)

Many false starts…FOLLOW-UP conversations

Time crunch (faculty & business owners are busy)

Poor performers – know your partners

Negative research results

Media/Other commitments

Manage expectations early/often


Case study

Case Study research capacity

Company: POST Farm Structures Inc.

Project: Assessment of in-barn fodder growing/feeding/nutrient production system

Funding partner: OCE



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