Industry liaison a model for building industry academic research capacity caura november 2013
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Industry Liaison: A model for building industry-academic research capacity CAURA November 2013 PowerPoint PPT Presentation


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Industry Liaison: A model for building industry-academic research capacity CAURA November 2013. Agenda. What is industry liaison? Why is it important? Example - U of G model Model in action Case study Discussion. What is Industry Liaison. Why is Industry Liaison Important?.

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Industry Liaison: A model for building industry-academic research capacity CAURA November 2013

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Industry liaison a model for building industry academic research capacity caura november 2013

Industry Liaison: A model for building industry-academic research capacityCAURA November 2013


Agenda

Agenda

What is industry liaison?

Why is it important?

Example - U of G model

Model in action

Case study

Discussion


What is industry liaison

What is Industry Liaison


Why is industry liaison important

Why is Industry Liaison Important?

Increase industry sponsored research investment

Funding imperative - industry partnership

Enhances reputation of institute

Accelerate adoption of new techs in industry through applied research

Enhance entrepreneurship

Create jobs

Add to prosperity through economic development


U of g industry liaison model

U of G Industry Liaison Model

Outside in

Talent-based IL team

Wildly Important Goal (WIG)

ACT! (CRM)

Metrics


Best practices

Best Practices

Focus on RELATIONSHIPS

Know what interests industry:

Speed, leverage, reputation, IP

…AND faculty:

Students, money, longevity, publications, IP?, autonomy

Know your funding programs


Qualify industry liaison leads

Qualify Industry Liaison Leads

Authority

Cash

Timing

Identity

Obstacles

Need

Expectations


Experiences

Experiences

Long term process (6+ months)

Many false starts…FOLLOW-UP conversations

Time crunch (faculty & business owners are busy)

Poor performers – know your partners

Negative research results

Media/Other commitments

Manage expectations early/often


Case study

Case Study

Company: POST Farm Structures Inc.

Project: Assessment of in-barn fodder growing/feeding/nutrient production system

Funding partner: OCE


Industry liaison a model for building industry academic research capacity caura november 2013

Growing the value of Great ideas


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