Industry Liaison: A model for building industry-academic research capacity CAURA November 2013. Agenda. What is industry liaison? Why is it important? Example - U of G model Model in action Case study Discussion. What is Industry Liaison. Why is Industry Liaison Important?.
What is industry liaison?
Why is it important?
Example - U of G model
Model in action
Increase industry sponsored research investment
Funding imperative - industry partnership
Enhances reputation of institute
Accelerate adoption of new techs in industry through applied research
Add to prosperity through economic development
Talent-based IL team
Wildly Important Goal (WIG)
Focus on RELATIONSHIPS
Know what interests industry:
Speed, leverage, reputation, IP
Students, money, longevity, publications, IP?, autonomy
Know your funding programs
Long term process (6+ months)
Many false starts…FOLLOW-UP conversations
Time crunch (faculty & business owners are busy)
Poor performers – know your partners
Negative research results
Manage expectations early/often
Company: POST Farm Structures Inc.
Project: Assessment of in-barn fodder growing/feeding/nutrient production system
Funding partner: OCE
Growing the value of Great ideas research capacity