Industry liaison a model for building industry academic research capacity caura november 2013
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Industry Liaison: A model for building industry-academic research capacity CAURA November 2013. Agenda. What is industry liaison? Why is it important? Example - U of G model Model in action Case study Discussion. What is Industry Liaison. Why is Industry Liaison Important?.

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Industry Liaison: A model for building industry-academic research capacity CAURA November 2013

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Industry Liaison: A model for building industry-academic research capacityCAURA November 2013


Agenda

What is industry liaison?

Why is it important?

Example - U of G model

Model in action

Case study

Discussion


What is Industry Liaison


Why is Industry Liaison Important?

Increase industry sponsored research investment

Funding imperative - industry partnership

Enhances reputation of institute

Accelerate adoption of new techs in industry through applied research

Enhance entrepreneurship

Create jobs

Add to prosperity through economic development


U of G Industry Liaison Model

Outside in

Talent-based IL team

Wildly Important Goal (WIG)

ACT! (CRM)

Metrics


Best Practices

Focus on RELATIONSHIPS

Know what interests industry:

Speed, leverage, reputation, IP

…AND faculty:

Students, money, longevity, publications, IP?, autonomy

Know your funding programs


Qualify Industry Liaison Leads

Authority

Cash

Timing

Identity

Obstacles

Need

Expectations


Experiences

Long term process (6+ months)

Many false starts…FOLLOW-UP conversations

Time crunch (faculty & business owners are busy)

Poor performers – know your partners

Negative research results

Media/Other commitments

Manage expectations early/often


Case Study

Company: POST Farm Structures Inc.

Project: Assessment of in-barn fodder growing/feeding/nutrient production system

Funding partner: OCE


Growing the value of Great ideas


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