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As an outside consultant, I will provide recommendations for achieving growth for the Girl Guides and Girl Scouts of Mars and the World Association of Girl Guides and Girl Scouts. The recommendations focus on developing a resonant brand, making programs accessible online, and reducing time commitment for volunteers. The overall goal is to empower 100,000 girls and boys by 2020.
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Task at hand… • You are an outside consultant who will make recommendations that would make the biggest difference on growth… get ready to inspire!
GROWTH Commitment plan • Member Organisation: • Accountability partner: What you want to achieve (the main purpose of the recommendations below): 3 strategic suggestions: S1. S2. S3. Broad timeline and main milestones: Key stakeholders: Broad resource estimate:
GROWTH Commitment Plan - Test • Member Organisation: Girl Guides and Girl Scouts of Mars • Accountability partner: WAGGGS Rapid Response Team What you want to achieve (the main goal each recommendation contributes to) We want to grow the movement and empower 100,00 girls and boys (instead of 70,000) by 2020 3 strategic suggestions: S1. Develop a brand that look, speak and act in a way that resonate with members (existing and potential) and parents in today’s Mars S2. Make programme accessible online and in flexible ways to existing and potential members S3. Develop a support system for existing and potential volunteers that reduce needed time commitment from 200 hours a year to 70 hours a year and Broad timeline and main milestones: Overall goal achieved by 2020. S1: by end of 2016; S2: by end of 2017; S3: by end of 2017 Key stakeholders: Decision makers in the organisation, influential leaders in the organisation, X and Y partners, girls and boys, parents, volunteers, T donor, WAGGGS, Girl Guides of QQ, Girl Scouts of LL Broad resource estimate: Chief commissioner 70% of time, CEO 90% of time, XX agency for brand (potential of pro-bono work), high/medium financial investment…
What’s next? • Communities of practices • May 2016 – check in and participants share their stories about growth
GROWTH Commitment Plan • Member Organisation: World Association of Girl Guides and Girl Scouts • Accountability/Delivery partner: YOU – Our Member Organisations What you want to achieve (the main goal each recommendation contributes to) We want YOU to become 12 million and we want 8 new YOU (MOs) 3 strategic suggestions: S1. Improved use of data analytics across the movement to understand our membership patterns and change our ways of recruitment in new countries (ex. Rapid Response) S2. Brand (look, speak and act) – value proposition, service redesign, capabilities for a moving world, responsive ways of working S3. Volunteerism – working with you on developing volunteer centred programmes and advocating with and for the movement’s volunteers Broad timeline and main milestones: Overall goal achieved by 2020. S1: prototype by mid 2016 and then continuous; S2: by end of 2016; S3: by WoCo 2017 and then continuous Key stakeholders: MOs, WAGGGS World Board, regional committees and other volunteer groups; girls, young women, boys and young men, Moving Brands, Donors (individuals and corps), new partners (e.g. national partners in Ethiopia)…. Broad resource estimate: Board priority: Chair, vice-chair and board members time, CEO (20%) and DMD (100%) time, approx. 5.5 Million GBPs for 2016, MOs time, people and £$...
