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Food and Nutrition Service Supplemental Nutrition Assistance Program Education SNAP-Ed

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Food and Nutrition Service Supplemental Nutrition Assistance Program Education SNAP-Ed. Alice Lockett MS, RD, LD SNAP Senior Nutritionist. SNAP-Ed Facts Figures. &. 2010 National Picture Submissions and Approvals. N = 52.

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Food and Nutrition Service

Supplemental Nutrition Assistance Program Education


Alice Lockett MS, RD, LD

SNAP Senior Nutritionist


SNAP-Ed Funding

FY 1992-2010

2010 federal snap ed funding
2010 Federal SNAP-Ed Funding
  • 52 State Agencies with Approved SNAP-Ed Plans
  • Approved Federal Funding
    • Total = $379,088,433
    • 1890’s Funding =$328,456
    • CA with highest approved funding =118,919,281
    • VT with lowest approved funding = $69,250
2010 snap ed national picture
2010SNAP-Ed National Picture
  • AVG Funding Requested:


  • AVG Funding Approved:


snap ed guidance
SNAP-Ed Guidance
  • No Changes for 2011
  • Changes for 2012
    • Dietary Guidelines Update
    • Any other revisions deemed Necessary
    • Revised Annual Final Report

SNAP-Ed EARS Assessment Flow Chart

Supplemental Nutrition Assistant Program PART Review

FY 2003

Education Administrative Reporting System (EARS)

FY 2003

SNAP-Ed Research

  • SNAP-ED Systems Review FY2006
  • Models Of SNAP-Ed and Evaluation (on-going)
  • SNAP-ED Guiding Principles
  • FY 2005

- No standard performance measures

- Program mission and goals not clearly established in stature or Regs

- Unclear if funds spent effectively to increase participation and improve nutrition related behavior.

Supplemental Nutrition Assistant Program Education PART Review

FY 2007

Results Not Demonstrated

SNAP-Ed Performance Measures Approved by OMB FY2008

Ratio of SNAP-ED Direct Education Participants Receiving Food Stamps to All SNAP-ED Direct Education Participants.

Ratio of Persons Reached by SNAP-ED Social Marketing Who Receive Food Stamps to All Persons Reached by SNAP-ED Social Marketing.

Ratio of SNAP-ED administrative costs to SNAP-ED delivery costs.

Implementation of EARS Form

Approved by OMB FY 2007


October 2008

EARS Fully Implemented by FY 2010

FY08 Financial Questions # 9 and #10

Due October 1 - December 31, 2008

SNAP-Ed Implementing Agencies Provide EARS Data to State Agency

State Agencies Enter into FPRS

FNS Regional Staff Certify the

FNS-759 (EARS)

Data In FPRS

EARS Data Available to OMB, FNS Administrators and Managers

FNS 759 Data Uploaded into NDB

omb approved performance measures based on ears data

OMB Approved Performance Measures Based on EARS Data

Ratio of SNAP-Ed Administrative Costs to SNAP-Ed Delivery Costs

Ration of SNAP-Ed Direct Education Participants Receiving SNAP Benefits to All SNAP-Ed Direct Education Participants.

Ration of Persons Reached by SNAP-Ed Social Marketing Who Receive SNAP Benefits to ALL Persons Reached by SNAP-Ed Social Marketing.

what is ears

What is EARS?

EARS is a reporting form – not a data collection tool

It provides descriptive information and data, not outcome data

Annual report of prior Fiscal Year’s activities and expenditures

why do we need ears

Why do we need EARS?

EARS has established uniform definitions for SNAP-Ed participants and contacts

Data will provide a picture of SNAP-Ed activities on a state, regional and national level

Allow for trend analysis over time

Data will be available to respond to and support policy and legislative efforts

ears will not meet all our needs
EARS will not meet all our needs…
  • EARS is one of several actions FNS has taken to enhance our understanding of State and local SNAP-Ed activities…it will not tell us everything.
  • It will NOT:
  • Replace the year end report.
  • Tell us about all aspects of SNAP-Ed.
  • Provide evaluation data.

EARS Milestones & Timeline

  • EARS Work Group formed October 2003
  • EARS Pilot Test Winter 2005
  • EARS submitted for OMB Clearance July 2006
  • Clearance Obtained /Approval August 2007
  • EARS Training

Conduct Regional Trainings Jan – May 2008

Conduct Training Conference Calls Mar – Nov 2008

Online Training Resource Jan 2009

  • First Year EARS Implementation

Report financial data (9 and 10) Fiscal Year 2008

  • Full EARS Implementation

Report all applicable EARS data Fiscal Year 2010

  • Results of the First Year
    • Outputs:
      • What we know thus far
  • States have 3 years for full implementation
  • States required to report financial data for FY 2008
  • States encouraged to report reliable data for applicable components 2009
  • December 30, 2010 Full data implementation by all States.
primary content of social marketing of agencies addressing
Primary Content of Social Marketing (% of agencies addressing)



SNAP-ED Participants by SNAP Status

EARS-R1 - Analysis Data - US


SNAP-ED Participants by Race

EARS-R2 - Analysis Data - US


Cost per Person Reached* by Type of

Nutrition Education

EARS-R6 - Analysis Data - US


Primary Content of Direct Education (% of agencies addressing)

EARS-R8 - Analysis Data - US


Primary Content of Social Marketing (% of agencies addressing)

EARS-R8 - Analysis Data - US


SNAP-ED Delivery Sites

EARS-R9 - Analysis Data

revised final annual report
Revised Final Annual Report
  • Eliminates redundancies with EARS
  • Highlights Key Elements not illustrated on EARS Form
  • Submitted for OMB approval 2/6/09
  • Relevant when EARS fully implemented
      • FY 2010 Plans.
loving your family
Loving Your Family…
  • Significant utilization by all regions
  • Order Stats as of December 2009:
    • 4.9 million individual pieces ordered
    • Over 100,000 web hits
  • Possible future update
    • new name of SNAP
    • new 2010 DGA’s
eat smart live strong
Eat Smart Live Strong
  • 2 Key Behaviors for healthy low-income 60-74 years olds
    • Increase Fruit and Vegetables to 3 ½ cups/day
    • Participate in at least 3037 minutes of P.A.
multi year plans
Multi-Year Plans
  • Year 3Regional Reports
    • Easy to follow templates
    • Shorter plans to review
    • Time Savings
    • Lack of long-term strategy
    • Program stability is key
multi year plans1
Multi-Year Plans
  • Where do we go from here?
    • Completion of Year 3
    • Conclusion of the Pilot – FY 2010
  • Analysis of Pilot

Web Site Stats

  • FY 2009 Annual Hits- 3,798,901
  • Monthly Average = 316,575 hits
  • Resource Finder Database – 378-356 resources
  • SNAP-Ed Talk- 450-407 members = 9% increase
  • Recipe Finder Database- 600-408 recipes available in both English and Spanish

Recipe Finder Database

  • Module translated into Spanish
    • Search in English or Spanish
    • View/Print recipes in English or Spanish
    • Printed recipe cards

State Agency



SNAP-Ed Connection Information Super-Hub

  • Education Resources and Curriculums
  • Training Materials (EARS, Loving Your Family…)
  • Current Guidance and Policy Memos
  • SNAP-Ed Opportunities
    • Models of SNAP-Ed and Evaluation
    • Future Evaluations
what are the fns core messages
What Are The FNS Core Messages
  • … a set of actions designed to assist mothers and children in making specific diet-related changes
fns core nutrition messages phase i initiation
FNS Core Nutrition Messages: Phase I-Initiation
  • 16 Core Messages
    • 7 for moms of preschoolers
    • 4 for moms of 6-10 yr old kids
    • 5 for 8-10 yrs old kids
  • Supporting Content on 3 topics
  • Focus Group Reports
  • Guidebook
fns core nutrition messages phase 2 expansion
FNS Core Nutrition Messages: Phase 2 Expansion
  • Develop new message to promote whole grains
  • Expand messages on low and fat-free milk products
  • For Moms of preschool and Elementary school kids.
    • Supporting content
    • Complementary photos