Itunes u learning and research channel for students showcase to the world
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iTunes U: Learning and Research Channel for Students, Showcase to the World. Terese Bird, Learning Technologist & SCORE Research Fellow University of Leicester HEA Annual Conference, 3 July 2012. SPIDER Project www.le.ac.uk /spider. What will we talk about?. iTunes U FAQs

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iTunes U: Learning and Research Channel for Students, Showcase to the World

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Itunes u learning and research channel for students showcase to the world

iTunes U:Learning and Research Channel for Students,Showcase to the World

Terese Bird, Learning Technologist & SCORE Research Fellow

University of Leicester

HEA Annual Conference, 3 July 2012


Itunes u learning and research channel for students showcase to the world

SPIDER Project www.le.ac.uk/spider


What will we talk about

What will we talk about?

  • iTunes U FAQs

  • How universities make use of iTunes U

  • International reach

  • Sustainability & VLE connection

Photo courtesy of womensnet_gallery, Flickr


Itunes u free learning since 2007

iTunes U: free learning since 2007


Itunes u how to

iTunes U how to


Itunes u v youtube

iTunes U vYouTube


How universities make use of itunes u

How universities make use of iTunes U

  • Both current learning and marketing

  • “It’s the great learning material that brings the registrations.” (Bean, 2011)

  • Research vignettes

  • Library and resources

  • Usually both iTunes U and YouTube


Download numbers bird 2012

Download numbers (Bird, 2012)


Current learning

Current learning


Research led

Research-led


Research led and assisting research

Research-led and assisting research


New models of distributing learning materials

New models of distributing learning materials


New models of distributing learning materials1

New models of distributing learning materials

Dredge, 2012)

http://www.guardian.co.uk/education/appsblog/2012/apr/03/open-university-itunes-u-app


International reach

International reach

3 June 2008 – 2 January 2012


International reach opinions on sina weibo

International reach – opinions on SinaWeibo


International reach use twitter evidence 31 aug 7 sept 2011 itunes u tweets bird 2012

International reachUse – Twitter evidence31 Aug – 7 Sept 2011 iTunes U tweets (Bird, 2012)


Positive reach

Positive reach


Positive reach1

Positive reach


Complementary to vle not a substitute

Complementary to VLE, not a substitute


Complement to vle not a substitute

Complement to VLE, not a substitute

  • Public

  • Shared with students and the world

  • ‘Courses’ which start out free, then if you want more, you must pay

  • Sustainable – Apple is world’s largest company


The leicester approach

The Leicester approach

  • Already have YouTube

  • Building a web-based OER channel and iTunes U at the same time

  • Academics love idea of iTunes U

  • Pockets of podcasting, recording, streaming video – we are capturing and adding logo

  • Slowly but surely


Itunes u learning and research channel for students showcase to the world

What’s your approach?Bean, M. (Open U. (2011). Martin Bean Presentation on Open University’s iTunes U Channel. London.Bird, T. (2012). SPIDER: Shared Practice with iTunes U Digital Educational Resources (p. 26).Dredge, S. (2012). Open University signs up 1m subscribers on Apple’s iTunes U. Guardian website. Retrieved from http://www.guardian.co.uk/education/appsblog/2012/apr/03/open-university-itunes-u-app


International reach1

International reach


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