Mission statement
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Mission Statement. Declaration of the company’s purpose. Mission Statement Should Explain. What are the opportunities or needs that we exist to address? The purpose of the organization What are we doing to address the needs The business of the organization

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Mission Statement

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Mission statement

Mission Statement

Declaration of the company’s purpose


Mission statement should explain

Mission Statement Should Explain

  • What are the opportunities or needs that we exist to address?

    • The purpose of the organization

  • What are we doing to address the needs

    • The business of the organization

  • What principles or beliefs guide our work

    • Values of the organization


Ben jerry s

Ben & Jerry’s

  • To make, distribute and sell the finest quality all natural ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment


Statement of purpose for the organization

Statement of purpose for the organization?

  • To make, distribute and sell …all natural ice cream and euphoric concoctions….


The business of the organization s operations in product and market terms

The business of the organization’s operations in product and market terms

  • Sell the finest quality all natural ice cream…with a continued commitment to incorporating wholesome, natural ingredients…


Company s values and priorities

Company’s values and priorities

  • Promoting business practices that respect the Earth and the Environment.


The big brothers big sisters of america

The Big Brothers/Big Sisters of America

  • The mission of Big Brothers/Big Sisters of America is to make a positive difference in the lives of children and youth, primarily through a professionally-supported, one-to-one relationship with a caring adult, and to assist them in achieving their highest potential as they grow to become confident, competent, and caring individuals, by providing committed volunteers, national leadership and standards of excellence.


Statement of purpose for the organization1

Statement of purpose for the organization?

  • To make a positive difference in the lives of children and youth so that they’ll achieve their highest potential


The business of the organization s operations in product and market terms1

The business of the organization’s operations in product and market terms

  • Providing and supporting committed volunteers who have one-to-one relationships with children and youth


Company s values and priorities1

Company’s values and priorities

  • Individuals who are confident, competent, and caring; leadership and standards of excellence


Starbuck s

Starbuck’s

  • "To establish Starbucks as the premier purveyor of the finest coffees in the world while maintaining our uncompromising principles as we grow.“

  • "To inspire and nurture the human spirit - One person, One cup, and One Neighborhood at a time."


Best buy

Best Buy

  • "To offer customers a perpective they can trust in the midst of techno stress and make technology live up to it's promises for people everywhere"


Your mission statement should

Your Mission Statement Should…

  • Express your organization’s purpose

    • Inspires support and ongoing commitment

  • Motivate those who are connected

  • Articulated in a way that is convincing and easy to grasp

  • Use proactive verbs to describe what you do

  • Short enough so anyone connected to organization can repeat it


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