Defining Epocrates Brand: Language. June 2, 2011. Eileen, Erica, Christine. Personality test: If your brand…. 1. Were a color, what color would it be? Blue. 2. Had a shape? Circular. 3. Had a size? Small. 4. Had a texture? Smooth.
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Defining Epocrates Brand: Language
1. Were a color, what color would it be? Blue.
2. Had a shape? Circular.
3. Had a size? Small.
4. Had a texture? Smooth.
5. Were pressed with a finger, what would happen? It’d move with you.
6. Were a popular song? Break My Stride.
6a. Who would be singing? Mike Rowe from Dirty Jobs.
6b. How loud? Medium.
7. Were an historic personage, who would it be? Ben Franklin.
8. Were going to a party, what would it wear? Beige labcoat.
9. Had a particular characteristic, what would it be? Adaptable.
10. Were a plant, what kind of plant would it be? Aloe.
11. In what environment would it thrive? Any.
12. Were an animal, what would it be? Domestic or wild? Labrador retriever. Domestic.
13. Were a meal, what kind of meal would it be? Gourmet catered lunch.
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