Make breastfeeding your business everybody benefits
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Make Breastfeeding Your Business: Everybody benefits!. Adapted with permission from the Lunenburg & Queens Baby Friendly Initiative™ Committee. Why talk about Breastfeeding?. Health Canada recommends babies be exclusively breastfed for 6 months and up to 2 years and beyond.

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Make Breastfeeding Your Business: Everybody benefits!

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Make breastfeeding your business everybody benefits

Make Breastfeeding Your Business: Everybody benefits!

Adapted with permission from the Lunenburg & Queens Baby Friendly Initiative™ Committee


Why talk about breastfeeding

Why talk about Breastfeeding?

  • Health Canada recommends babies be exclusively breastfed for 6 months and up to 2 years and beyond.

  • The Nova Scotia Human Rights Act supports women to breastfeed “wherever, whenever”

  • Provincial Breastfeeding Policy (2005)

  • Breastfeeding committees exist province wide

  • The South West Health Baby Friendly Initiative™ Committee provides breastfeeding leadership locally


Make breastfeeding your business everybody benefits

Mothers Voices Experiences Survey 2006 - 2007


Make breastfeeding your business everybody benefits

www.hc-sc.gc.ca/fn-an/surveill/nutrition/commun/prenatal/initiation-eng.php


Why breastfeeding matters to families

Why breastfeeding matters to families:

  • Health benefits for mothers and babies

    Mothers- decreases risk of some chronic diseases, such as osteoporosis, ovarian and breast cancer

    Babies- decreases risk of infections, asthma, diabetes, and childhood obesity

  • Enhances mother-child relationships

  • Promotes optimal infant growth and development


Why breastfeeding matters to our community

Why breastfeeding matters to our community:

Environmentally friendly and supports sustainability

Reduces food costs for families

Reduces health care costs

Promotes social equity

All of these benefits resonate into the community and improves quality of life and well being of community members


Make breastfeeding your business everybody benefits

Supporting breastfeeding creates healthier communities and sends a message that breastfeeding is valued, thus the health and future of our children and our community members matter.


What is the baby friendly initiative

What is the Baby Friendly Initiative?

  • Developed by the World Health Organization and UNICEF in 1991

  • Aims to improve the quality of breastfeeding outcomes for mothers, babies, and families

  • Through the implementation of evidence based best practices standards to protect, promote, and support breastfeeding

  • WHO International Code of Marking Breast milk Substitutes


The south west health baby friendly initiative committee supports our community through

The South West Health Baby Friendly Initiative™ Committee supports our community through:

  • Friendly Feeding Peer Support Line

  • Make Breastfeeding Your Business: An Action Support Kit and presentation

  • Provide support to create supportive environments

  • Partnerships and linkages (Parent’s Place, Town of Yarmouth, La Leche League)

  • Celebration and recognition: World Breastfeeding Week


What kind of barriers do breastfeeding families face in the community

What kind of barriers do breastfeeding families face in the community?

Bottle feeding culture

Lack of breastfeeding knowledge

Uncomfortable feeding baby in public

Lack of community support

Returning to work


Make breastfeeding your business everybody benefits

Yarmouth County community members have identified a need for Baby-friendly spaces and places within our communities where they can freely bring their children and know they can feed them as needed.


Baby friendly whose business is it anyway

“Baby-Friendly”…Whose Business is it anyway?

EVERYONES!

And it can start within our own community

  • Developing supportive work environments and “Baby-Friendly” spaces within our communities reduces barriers

  • May help influence a woman’s decision to begin or continue breastfeeding her baby

  • Help create a culture within our communities where breastfeeding women feel supported and accepted wherever they go.


Make breastfeeding your business everybody benefits

How can local businesses and organizations support our community?Making Breastfeeding Your Business Action Binder

Endorse breastfeeding policy for employees returning to work

Endorse breastfeeding policy to support community members accessing programs and services

Create accessible “Baby-friendly” spaces

Educate employees how to provide support for a co-worker or community member

Educate employees how to address concerns raised by individuals in regards to a mother who is breastfeeding


Win win situation businesses that support breastfeeding families can

Win-win situation: Businesses that support breastfeeding families can…

Have employees who:

Have a positive influence as to whether and when a mother returns to work

Improve employee productivity, satisfaction, loyalty & morale

Enhance recruitment and retention

Reduce parent absenteeism due to a sick child as breastfeeding helps infants fight infections


Win win situation businesses that support breastfeeding families can1

Win-win situation: Businesses that support breastfeeding families can…

Have community members who:

  • Have a positive experience while at your business or event

  • Feel supported to Breastfeed “anytime, anywhere” and are aware of “Baby-Friendly” spaces if needed/available

  • Are able to experience the benefits of breastfeeding

  • Share their experiences with their families and friends


Leading the way

Leading the way…

Community organizations that are already working towards “Making Breastfeeding Their Business”:

  • Town of Yarmouth

  • Local Businesses (Lawtons, Shoppers, Pharmasave, City Drug)

  • Local organizations (South West Health, Parent’s Place)


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