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Course Overview

Course Overview . B290 Fall 2014. Responsibilities. Yours Come to class prepared E ngage in the discussion Work collaboratively Teach me things about your firm / industry Mine Create an atmosphere and opportunity for discussion and collaboration

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Course Overview

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  1. Course Overview B290 Fall 2014

  2. Responsibilities • Yours • Come to class prepared • Engage in the discussion • Work collaboratively • Teach me things about your firm / industry • Mine • Create an atmosphere and opportunity for discussion and collaboration • Help you develop strategic thinking skills • Provide timely feedback

  3. What is strategy?

  4. Usually taught as a ‘toolkit’ Analytical tools Other useful tools Institutional theory Organization theory Psychology and social psychology Economic sociology Political science • Porter’s 5 forces • The R.B.V. • (S.W.O.T.) • Generic Strategies • Diversification • T.C.E. • Game theory • BGC growth share matrix • Product / industry life cycle • McKinsey 7-S

  5. Strategic Management Process Formulation Implementation Analysis Where do we want to get to? How do we change? How do we exploit opportunities? How do we evade / counter the threats? • How are we doing? • In relation to our goals • Relative to our competitors • Relative to stakeholder expectations What targets should we set? What organizational structures and processes do we need? How do we align people? Who will we work with (who does what)? What investments are needed?

  6. Strategic Management Process Formulation Implementation Analysis Context / Goals Where are we? How does this world behave? What are the key drivers? What are our opportunities What threats do we face? Where do we want to get to? How do we change? How do we exploit opportunities? How do we evade / counter the threats? • How are we doing? • In relation to our goals • Relative to our competitors • Relative to stakeholder expectations What targets should we set? What organizational structures and processes do we need? How do we align people? Who will we work with (who does what)? What investments are needed?

  7. Course Sequence Strategic Management Process Business Plan Development The Rokudan Framework Strategic Management Theory ‘Content’ and Analytical Tools

  8. Course sequence (detail) • Business models, • Technology development, • Intuition, • Context switching • Pivots, • MVP, • Value proposition, • Marketing and Sales, • Operations, • Finance, • Accounting, • Management and staffing, Industry Analysis, RBV, Generic Strategies, Diversification, Mergers and Acquisitions, Network Externalities, Disruptive Technologies, Technology S-curves Presentations Business plan Mid-term

  9. Business plan • Vehicle through which you demonstrate you understanding of: • your target market / customer • e.g., needs, willingness to pay constraints • Your product • Features, costs, constraints, • The envisioning of preferred and some alternate strategies • The identification of assumptions and contingencies • Cost benefit of alternative strategies

  10. Information about the class • Course home page: http://strategy.sjsu.edu/B290-ESMBA • What you need to do to prepare for each class • Each class agenda • Deliverables and due dates • Grading • Contact information • Office hours (Tuesday 5-6pm, or skype)

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