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BMJ Publishing Group. Nick Turner – Head of Sales. Agenda. Evidence Based Medicine Product overview Features and benefits New projects Offer for ULAKBIM. Let me ask you a question….

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bmj publishing group

BMJ Publishing Group

Nick Turner – Head of Sales

  • Evidence Based Medicine
  • Product overview
  • Features and benefits
  • New projects
  • Offer for ULAKBIM
let me ask you a question
Let me ask you a question…
  • New medical studies are published every day. How do you sort through the mountain of research to find facts you can trust? And once you find a study, how do you understand its findings and judge how good it is ? ...
evidence based medicine aims to assist
Evidence Based Medicine aims to assist…
  • “The Practice of Evidence Based Medicine is the conscientious, explicit and judicious use of current best practice in making decisions about the care of patients”.
  • Contains clinical expertise, skills and judgment combined with the best available current research
  • Clinically lead information rather than research lead
  • Looks at the evidence and decides how certain treatments best work, or DON’T work, or shows there is not enough information to support a decision
product url s
Product url’s
product overview1
Product overview
  • The British Medical Journal –
  • The Group’s Flagship Journal
  • Weekly general medical journal, 120.000 copies printed each week
  • Publishes rigorous, accessible & entertaining material to help Dr’s and Medical students in daily practice, learning and international debate on health
  • Scientific studies & reviews, educational articles, papers commenting on: clinical, scientific, social, political, and economic factors affecting health
bmj specialist journals
BMJ Specialist Journals
  • 22 journals in specialist areas, public health & evidence based medicine
  • Mainly clinical titles, focussing on helping doctors improve their day to day practice
  • International: editors and associate editors from all over the world: USA, Australia, Canada, Hong Kong, Europe, South East Asia
  • Innovative – Educations sections, case-based learning, Patient columns
  • Influential – many are at the top of their specialty
bmj specialist journals1
BMJ Specialist Journals
  • All journals have individual websites and full-text hosted by HighWire Press
  • Full-text from 1997+
  • Abstracts & TOC earlier
  • Adding Full-text to volume 1, issue 1
  • Current year paid for subscriptions, previous years free of charge
  • All available in print & online
  • Reference links included
  • CiteTrack alerting service, author and citations
  • Ability to search across all journals via HighWire
bmj specialist journals2
BMJ Specialist Journals
  • Gut
  • Heart
  • Journal of Clinical Pathology
  • Journal of Medical Ethics
  • Journal of Medical Genetics
  • Journal of Neurology, Neurosurgery and Psychiatry
  • Postgraduate Medical Journal
  • Quality and Safety in Health Care
  • Sexually Transmitted Infections
  • Thorax
  • Archives of Disease in Childhood
  • Annals of the Rheumatic Diseases
  • BJO: British Journal of Ophthalmology
  • British Journal of Sports Medicine
  • Emergency Medicine Journal
  • Evidence-Based Medicine
  • Evidence-Based Mental Health
  • Evidence-Based Nursing
  • Occupational and Environmental Medicine
  • Journal of Epidemiology and Community Health
  • Injury Prevention
  • Tobacco Control


Evidence Based



knowledge products
Knowledge Products
  • Clinical Evidence
  • Best Treatments
  • BMJ Learning
  • Evidence Based to support decision making
  • Patient and Doctor information from the same source
  • Point of care information to reduce information overload
  • Content fits into workflow & needs of clinicians and patients
advantages of using bmj knowledge products
Advantages of using BMJ Knowledge products
  • Encouraging best practice by preventing overuse and misuse of treatments
  • Increasing the quality of care for patients
  • Allows shared decisions by offering the same source of information for doctors and patients
  • Quality information from a rigorous search and appraisal process
  • Trusted based on an internationally recognised evidence-based editorial process
  • Clinically lead information rather than research lead
clinical evidence
Clinical Evidence
  • A compendium of the best available research & evidence findings on common and important clinical questions (systematic reviews)
  • Originally in print now also online & PDA
  • Covers over 500 topics and over 2000 treatments
  • These topics are the most important & common conditions seen in primary and hospital care
  • Describes the questions, summary and background of a condition then benefits & harms of preventative and therapeutic interventions
  • Emphasis on the outcome for patients
  • Findings based on expert knowledge & evidence collected from detailed research using Cochrane Library, Medline, Embase and evidence based journals
  • Contributors, advisors and editors are all specialist expert clinicians
how is clinical evidence put together
How is Clinical Evidence put together ?
  • Select Topics: common conditions
    • Review data on consultation rates, morbidity, mortality
    • Advice and suggestions from clinicians and patient groups
  • Topic Planning: select the questions
    • Relevance to actual practice
    • Detailed and systematic appraisal of material
    • Quality check of EBM material and guidelines
  • Search & appraise literature: systematic reviews and RCT’s
    • Where no evidence: observational studies
    • Done by in-house specialists & contributions from external clinical specialists
  • Summarise the evidence: peer review and edit
    • Peer reviewed by at least 2 expert clinicians
    • Edited and compared with original papers
    • Consistancy and quality measures also monitored
  • Feedback, error corrections and user responses
best treatments
Best Treatments
  • Database for doctors & patients to use evidence to decide on a certain treatment
  • To inform and initiate a dialogue between doctors and patients at a level a Patient can understand
  • Written for patients in an easy to use and clear format
  • Covers the top conditions, which treatments work, the drugs that may be used and any possible side effects
  • Advice on operations and tests
  • Helps patients balance benefits and risks of treatments
  • Leads to informed joint decisions between patients and doctors
  • Unbiased and up to date and links to reference articles and studies
bmj learning
BMJ Learning
  • CME or learning tool for professionals in primary and hospital care
  • Hospital Doctors, GP’s, Nurses, other clinical staff, practice managers, and receptionists
  • Assess needs, plan then take online learning modules, courses and interactive case studies and tests (300 modules)
  • Quick up to date facts on evidence based conditions
  • Record your progress and create certificates online
  • Read, reflect and correspond with other users online
  • Integrate learning into your appraisal system to continue professional & personal development
  • Constantly updated with new or withdrawn drugs
  • New case studies added weekly also from user suggestions
  • When a patient has one or more conditions…
evidence based recommendations for patients with comorbidities
Evidence-based recommendations for patients with comorbidities
  • diabetes
  • heart failure
  • asthma
  • COPD
  • coronary artery disease
  • hypertension
  • lipid disorders
current offer and trial for hospitals
Current offer and trial for Hospitals
  • Test access is currently activated for all 47 research hospitals and is available to 31 December 2006
  • To access BMJ sites, click:
  • BMJ PG will work with ULAKBIM to provide a discounted offer for access to the BMJ PG package in 2007
  • Discounted consortia prices & multi-year agreements with price cap available
  • For more information or an interactive online demo contact:

Pauline Dilworth – (main contact person)

[email protected]

Telephone: +44 (0) 20 7383 6714

Nick Turner –

[email protected]

Telephone: +44 (0) 20 7383 6757