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BMJ Publishing Group. Nick Turner – Head of Sales. Agenda. Evidence Based Medicine Product overview Features and benefits New projects Offer for ULAKBIM. Let me ask you a question….

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Bmj publishing group

BMJ Publishing Group

Nick Turner – Head of Sales



  • Evidence Based Medicine

  • Product overview

  • Features and benefits

  • New projects

  • Offer for ULAKBIM

Let me ask you a question

Let me ask you a question…

  • New medical studies are published every day. How do you sort through the mountain of research to find facts you can trust? And once you find a study, how do you understand its findings and judge how good it is ? ...

Evidence based medicine aims to assist

Evidence Based Medicine aims to assist…

  • “The Practice of Evidence Based Medicine is the conscientious, explicit and judicious use of current best practice in making decisions about the care of patients”.

  • Contains clinical expertise, skills and judgment combined with the best available current research

  • Clinically lead information rather than research lead

  • Looks at the evidence and decides how certain treatments best work, or DON’T work, or shows there is not enough information to support a decision

Product overview

Product overview…

Product url s

Product url’s







Product overview1

Product overview

  • The British Medical Journal –

  • The Group’s Flagship Journal

  • Weekly general medical journal, 120.000 copies printed each week

  • Publishes rigorous, accessible & entertaining material to help Dr’s and Medical students in daily practice, learning and international debate on health

  • Scientific studies & reviews, educational articles, papers commenting on: clinical, scientific, social, political, and economic factors affecting health

Bmj publishing group

Product overview –

Bmj specialist journals

BMJ Specialist Journals


  • 22 journals in specialist areas, public health & evidence based medicine

  • Mainly clinical titles, focussing on helping doctors improve their day to day practice

  • International: editors and associate editors from all over the world: USA, Australia, Canada, Hong Kong, Europe, South East Asia

  • Innovative – Educations sections, case-based learning, Patient columns

  • Influential – many are at the top of their specialty

Bmj specialist journals1

BMJ Specialist Journals

  • All journals have individual websites and full-text hosted by HighWire Press

  • Full-text from 1997+

  • Abstracts & TOC earlier

  • Adding Full-text to volume 1, issue 1

  • Current year paid for subscriptions, previous years free of charge

  • All available in print & online

  • Reference links included

  • CiteTrack alerting service, author and citations

  • Ability to search across all journals via HighWire

Bmj specialist journals2

BMJ Specialist Journals

  • Gut

  • Heart

  • Journal of Clinical Pathology

  • Journal of Medical Ethics

  • Journal of Medical Genetics

  • Journal of Neurology, Neurosurgery and Psychiatry

  • Postgraduate Medical Journal

  • Quality and Safety in Health Care

  • Sexually Transmitted Infections

  • Thorax

  • Archives of Disease in Childhood

  • Annals of the Rheumatic Diseases

  • BJO: British Journal of Ophthalmology

  • British Journal of Sports Medicine

  • Emergency Medicine Journal

  • Evidence-Based Medicine

  • Evidence-Based Mental Health

  • Evidence-Based Nursing

  • Occupational and Environmental Medicine

  • Journal of Epidemiology and Community Health

  • Injury Prevention

  • Tobacco Control


Evidence Based



Bmj publishing group

  • Knowledge Products…

Knowledge products

Knowledge Products

  • Clinical Evidence

  • Best Treatments

  • BMJ Learning

  • Evidence Based to support decision making

  • Patient and Doctor information from the same source

  • Point of care information to reduce information overload

  • Content fits into workflow & needs of clinicians and patients

Advantages of using bmj knowledge products

Advantages of using BMJ Knowledge products

  • Encouraging best practice by preventing overuse and misuse of treatments

  • Increasing the quality of care for patients

  • Allows shared decisions by offering the same source of information for doctors and patients

  • Quality information from a rigorous search and appraisal process

  • Trusted based on an internationally recognised evidence-based editorial process

  • Clinically lead information rather than research lead

Bmj publishing group

  • Clinical Evidence…

Clinical evidence

Clinical Evidence

  • A compendium of the best available research & evidence findings on common and important clinical questions (systematic reviews)

  • Originally in print now also online & PDA

  • Covers over 500 topics and over 2000 treatments

  • These topics are the most important & common conditions seen in primary and hospital care

  • Describes the questions, summary and background of a condition then benefits & harms of preventative and therapeutic interventions

  • Emphasis on the outcome for patients

  • Findings based on expert knowledge & evidence collected from detailed research using Cochrane Library, Medline, Embase and evidence based journals

  • Contributors, advisors and editors are all specialist expert clinicians

How is clinical evidence put together

How is Clinical Evidence put together ?

  • Select Topics: common conditions

    • Review data on consultation rates, morbidity, mortality

    • Advice and suggestions from clinicians and patient groups

  • Topic Planning: select the questions

    • Relevance to actual practice

    • Detailed and systematic appraisal of material

    • Quality check of EBM material and guidelines

  • Search & appraise literature: systematic reviews and RCT’s

    • Where no evidence: observational studies

    • Done by in-house specialists & contributions from external clinical specialists

  • Summarise the evidence: peer review and edit

    • Peer reviewed by at least 2 expert clinicians

    • Edited and compared with original papers

    • Consistancy and quality measures also monitored

  • Feedback, error corrections and user responses

Bmj publishing group

  • Best Treatments…

Best treatments

Best Treatments

  • Database for doctors & patients to use evidence to decide on a certain treatment

  • To inform and initiate a dialogue between doctors and patients at a level a Patient can understand

  • Written for patients in an easy to use and clear format

  • Covers the top conditions, which treatments work, the drugs that may be used and any possible side effects

  • Advice on operations and tests

  • Helps patients balance benefits and risks of treatments

  • Leads to informed joint decisions between patients and doctors

  • Unbiased and up to date and links to reference articles and studies

Patient handout

Patient Handout

Bmj publishing group

  • BMJ Learning…

Bmj learning

BMJ Learning

  • CME or learning tool for professionals in primary and hospital care

  • Hospital Doctors, GP’s, Nurses, other clinical staff, practice managers, and receptionists

  • Assess needs, plan then take online learning modules, courses and interactive case studies and tests (300 modules)

  • Quick up to date facts on evidence based conditions

  • Record your progress and create certificates online

  • Read, reflect and correspond with other users online

  • Integrate learning into your appraisal system to continue professional & personal development

  • Constantly updated with new or withdrawn drugs

  • New case studies added weekly also from user suggestions

Bmj publishing group

BMJ Learning Plan

Bmj learning appraisal

BMJ Learning appraisal

Bmj learning certificates

BMJ Learning Certificates

New projects

New Projects

New projects1

New Projects

New projects2

New Projects



  • When a patient has one or more conditions…

Evidence based recommendations for patients with comorbidities

Evidence-based recommendations for patients with comorbidities

  • diabetes

  • heart failure

  • asthma

  • COPD

  • coronary artery disease

  • hypertension

  • lipid disorders

Flexible care plans

Flexible care plans

Offer for ulakbim

Offer for ULAKBIM

Current offer and trial for hospitals

Current offer and trial for Hospitals

  • Test access is currently activated for all 47 research hospitals and is available to 31 December 2006

  • To access BMJ sites, click:



  • BMJ PG will work with ULAKBIM to provide a discounted offer for access to the BMJ PG package in 2007

  • Discounted consortia prices & multi-year agreements with price cap available



  • For more information or an interactive online demo contact:

    Pauline Dilworth – (main contact person)

    Telephone: +44 (0) 20 7383 6714

    Nick Turner –

    Telephone: +44 (0) 20 7383 6757

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