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SPA & wellness for TO and agent

Tour Operations. SPA & wellness for TO and agent. Gatis Blunavs. Terminology mix. SPA Wellness Wellbeing Health tourism (General health, Gesundheit) Balneo Therme tours. Healing or pampering Medicine (sanatoriums) or SPA paradises.

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SPA & wellness for TO and agent

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  1. Tour Operations SPA & wellnessfor TO and agent Gatis Blunavs

  2. Terminology mix • SPA • Wellness • Wellbeing • Health tourism (General health, Gesundheit) • Balneo • Therme tours

  3. Healing or pamperingMedicine (sanatoriums) or SPA paradises • Resources – Local substances with medicinal effects (mineral waters, hot springs, salt caves, mud) • Karlsbad – Karlovi Vary • Badenbaden • Ein Bokek (Dead Sea) • Imported substances or universal services • Energy stones • Massages

  4. Operator role • Creating of Package • Flight, Drive • Transfer • Accommodation, Catering • Procedures • Means of Relaxation

  5. Operator role 2 • Differs much from country to country • Payers determine differences • Health insurance, social progs • Paying users (clients) • Employee insurance • Hotel+Bathhouse • medicine centre – for ailing persons • SPA hotel - for everybody

  6. Operator role 3 • Powerful local TO (Czech Astra) plus additional services • Outgoing TO sharing responsibilities with destination SPA hotels • SPA hotel as TO, working with agencies • Needs of outgoing TO operating in small markets • Less clients = less bying power

  7. 2009 • Men - 31% of spa-goers • 4,6 millions of teens have attended spas 1x (ISPA data, N-America) Shift from pampering to wellness as well-being, proper lifestyle, general health Included nutrition, sleep deprivation, fertility concerns (beauty alone is cheap…)

  8. Gyms as part of SPAs • Before • Focus on muscular and cardiovascular strengths, body building • Coming • Tranquil design • Programmes to soothe and calm mind and spirit (mental alertness, lifestyle amendment, stress relief)

  9. Healthy add-ons to Group tours • Go home with new skills • Choose Fitness-active holidays • Week-long Spa breaks on Lefkas • Salsa • Greek dancing • Tai Chi tutorials • Daily yoga classes • Herbal walks • Aqua safaris • Astronomy evenings • Sailing lessons…

  10. Commitment to Earth • Maldives ‘’Six Senses’’ • carbon neutral – stress it! • Local produce meals • Knowledge about conservating practices • Personalised (client research) • Angsana Spa (Phuket) – therapies prescribed based on lifestyle, habits and body type=maximising benefits

  11. Theme Parks compete with Urban SPAs for family City Breaks • Gastro-Travel as add-on for SPA 19% of US SPAs have cooking experiences, celebrity chefs • Cruise Wellness programmes • Going Hi-tech (for places without resources / substances)

  12. Trends 2009 1 • Gyms are changing – Feng Shui gym • ‘’Star’’ therapists, masseurs • Spa naps • Superexperiences • Plug-in / unplugged spa

  13. Trends 2009 2 • Food as means - cleanse, nourish, rejuvenate (many cooks in kitchen) • Spa lifestyles=healthy lifestyles • The next generation – teen SPA goers • Corporate wellness (expected, but sharp down) • High touch, high tech • Luxury brands opening luxury SPAs Prada SPA • Green, eco-friendly SPAs, no carbon imprint

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