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Embroidery for life …

Embroidery for life …. … 24-year-old Christina is a mother and a wife. Her husband is a contract mill worker. On the days he has work, he earns Rs 50… on the days he doesn’t, there is no income…. Can Christina contribute towards the family’s income?.

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Embroidery for life …

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  1. Embroidery for life …

  2. … 24-year-old Christina is a mother and a wife. Her husband is a contract mill worker. On the days he has work, he earns Rs 50… on the days he doesn’t, there is no income… Can Christina contribute towards the family’s income? Can Christina, and other women like her, supplement their existing household incomes without traversing distances?

  3. Alinjivakkamat Red Hills Thiruvallur Chennai … at Internet-enabled Alinjivakkam

  4. … amidst the daily rhythm

  5. … coming together to bring the eight-year-old Women’s Self Help Group to life …

  6. Entrepreneur – designer Haripriya Tunga, determined to make ‘Embroidery for Life’ a reality

  7. begins training by teaching… how to use frames …

  8. followed by threading the needle, knotting …

  9. … and basic stitcheslike - running stem open chain

  10. practicing enthusiastically at home …

  11. exploring… motifs and compositions

  12. as skills progress… … there is comparative learning and review …

  13. Outlining quality parameters … Among the candidates selected are …

  14. Tamilarasi

  15. Christina

  16. Latha

  17. Taking orders for embroidery applications …

  18. … on salwaar kameez

  19. … and on saris

  20. Accepting critiques on motif misrepresentations …

  21. ` Comprehending corrections …

  22. Problem-solving at the kiosk

  23. Kiosk Operator (KO) demonstrating how quality checks can be done remotely … taking a photograph using a web camera …

  24. … and e-mailing to the entrepreneur

  25. … enabling further communication using audio – video conferencing

  26. finally delivering orders …

  27. Does ‘Embroidery for Life’ make business sense?

  28. Haripriya shares …

  29. Affirmatives Concerns

  30. Affirmatives “The fact that I was able to access a village with connectivity was a surprise!” “I trust the KO enough to eventually co-ordinate for me.” “Compared to the city, wages are lower here …. Training is hand in hand with production and this enables quality assurance, further lowering future costs.” “I am expanding to other ICT-enabled villages.” “Lata is taking on aspects of training on my behalf …”

  31. Concerns “A mechanism for delivery and receipt of orders needs to be put in place” “The women compete for work orders regardless of their skill and ability. ” “While the SHG Center has been good for training and initial sifting of skill levels, the implementation of orders requires privacy outside of it.”

  32. Lata, Christina … setting standards in one’s work … Poised for leadership?

  33. …as the process gains momentum … there is hope for more successes

  34. Project Contact Kiosk Networkn-Logue Communications Pvt Ltd. 5th Floor, Gokul Arcade No: 2 Sardar Patel Road Adyar, Chennai – 600020, India website: www.n-logue.co.in e-mail: elizabeth.alexander@n-logue.com Services Team (Crafts)Telecommunications and Computer Networks Group 327, 2nd Floor, Department of Electrical Sciences Indian Institute of Technology (IIT) Madras Adyar, Chennai – 600036, India website: www.tenet.res.in e-mail: aarti@tenet.res.in; alankar@tenet.res.in

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